Tag Archives: Algorithm

How Googles Advances Affect SEO

December 29, 2009
Every search engine on the internet today has its own unique algorithms and methods of ranking websites. This plays an important role in how successfully the search engine can deliver the right results to consumers and casual web surfers that are seeking out information, products and services online. Most search engines find what works for them, and they stick to it. They follow the concept that if it isn't broken, there really isn't any reason to fix it. The Google search engine on the other hand is constantly evolving and changing, which is why it appears to be at the forefront of the search engine arena on a consistent basis.
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Why You Need to Understand Latent Semantic Indexing

July 8, 2008
Latent Semantic Indexing (LSI) is the underlying root of the entire major search engines' algorithms. There is a complicated Wikipedia version here http://en.wikipedia.org/wiki/Latent_semantic_indexing .. that goes into detail of the Matrix relationship of words, but to really understand it you will need some knowledge and understanding of Calculus and Advanced Algebra, and have not slept through the Derivatives and Matrices parts of class. I will attempt to show you a simplified version of it. Guess the theme/keyword of this next sentence:"I love linguini, spaghetti, and angel hair. I also like rotini, bow ties, and macaroni." Here is the same concept of the sentence with stuffed keywords:"I love pasta. All kinds of pasta. Without pasta, I couldn't survive. There isn't a type of pasta that I don't like."
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