SEO (Search Engine Optimization) does not happen overnight. It’s a long term process, but we can get started right away. It begins with a Google and user-friendly content management system such as WordPress. This makes it easier for users to find you and interact with your site.
Tag Archives: Algorithm
SEO For Telecommunication Companies
Internet Marketing Search Engine
There are various ways to market your business on the internet. Depending on your business, some strategies may be more effective than others. Businesses looking to market online usually opt for pay per click (PPC) or search engine optimization (SEO).
PPC
This is a model that is used to direct traffic to websites by paying the search engine each time your ad is clicked. You bid on the keywords phrases that are most relevant to your business. Keep in mind that the competitors in your market will likely bid on the most common phrases as well. Bidding on these phrases can get very costly. You can target “long tail keywords” to avoid spending too much money on broad terms.
Google Places SEO; Search for Local Businesses
Advancements in online technology area are difficult for many small businesses to keep track of on their own. That’s why SEO experts keep track of developments and the different strategies required to engage them for e-businesses.
The Google Places function, which is designed to help people find a local listing, is a great tool for small companies with a specific geographic market. It’s also a way for them to make targeted marketing decisions. Here at Optimum7, we understand the tools available in the marketplace and we can use them to help your small business grow.
Posted in Local Search Marketing Also tagged blog, customer reviews, ebusiness, facebook page, google place search, Local SEO, SEO Experts, seo optimized, sep strategies, SERP, Twitter Leave a comment
How Googles Advances Affect SEO
Every search engine on the internet today has its own unique algorithms and methods of ranking websites. This plays an important role in how successfully the search engine can deliver the right results to consumers and casual web surfers that are seeking out information, products and services online. Most search engines find what works for them, and they stick to it. They follow the concept that if it isn’t broken, there really isn’t any reason to fix it. The Google search engine on the other hand is constantly evolving and changing, which is why it appears to be at the forefront of the search engine arena on a consistent basis.
Posted in Search Engines Also tagged Google, organic results, paid results, ROI, search engine page ranks, SEO, SERPS, Visibility Leave a comment
Why You Need to Understand Latent Semantic Indexing
Latent Semantic Indexing (LSI) is the underlying root of the entire major search engines' algorithms. There is a complicated Wikipedia version here http://en.wikipedia.org/wiki/Latent_semantic_indexing .. that goes into detail of the Matrix relationship of words, but to really understand it you will need some knowledge and understanding of Calculus and Advanced Algebra, and have not slept through the Derivatives and Matrices parts of class. I will attempt to show you a simplified version of it.
Guess the theme/keyword of this next sentence:
"I love linguini, spaghetti, and angel hair. I also like rotini, bow ties, and macaroni."
Here is the same concept of the sentence with stuffed keywords:
Posted in Online Content Also tagged Latent Semantic Indexing, Organic Search, Search Engine, SEO Comments closed