Tag Archives: A/B Testing

How to Improve Your Landing Pages

Your landing page is the first thing your visitor sees after clicking an organic or paid (sponsored) listing.  5 seconds on a landing page  is how long it takes for someone to leave a site if they feel they are not seeing what they were searching for and what they hoped to see.  Just consider what you would do if you were watching TV, clicked on ESPN but got the Weather Channel; how many seconds would it take you to change the channel?  Your landing pages are no different.

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Why Should You Outsource PPC

Why Should You Outsource PPCPay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results.  In Google the ones just above the organic results are currently shaded in yellow.

There are really only two metrics that matter when it comes to PPC … (1) CTR (Click through Rate) and (2) Conversion Rate.  Click through Rate is simply the number of times a paid ad is clicked divided into the number of times the paid ad is displayed (impressions).  Conversion Rate is the number of conversions (leads, sales, filled forms, subscriptions, etc) divided into the number of paid visits, generally to a specific landing page.  In essence, PPC success can be fully assessed by focusing just on these 2 metrics.

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3 Solutions to Problems for Increasing Website Leads

by Adelard Gasana

Most of my new clients come to me with the same problems; their websites don’t generate enough leads or sales. There are several factors that contribute to this, but usually all fall under a combination of 3 problems. They are either not getting enough traffic, they are getting poor traffic or the website is not converting the traffic into leads. These are usually the biggest problems that most website owners face.  Here are the solutions I propose

Diagnosis: Not Enough Traffic

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