Viral Marketing is somewhat of a new strategy, being coined within the last 12 years. The interesting thing about viral marketing is that it uses people as a medium to pass on a certain message. The strategies come into play when people are being engaged through the message. A good example of for viral marketing is the forward messages you get in the form of text messages and email. One day someone thought of the idea to attach a meaning to the context, forward it to all of his or her contacts, and request that they forward it as well. Eventually this message reached thousands of people.
We practice viral marketing in our daily lives. Every time that we tell people about a cool product or service that we have used, every time that we click the share button to share desired content on our social networking sites, even when we tell people about our favorite television shows or movies, these are all examples of viral marketing. Viral marketing, when successful, results in exponential growth. As with all marketing, the key is the content and with viral marketing the key is the “buzz potential.” Successful viral marketing creates that buzz because the content is uniquely engaging and causes the urge of individuals to share with their friends, family and colleagues.
You can look at Twitter as a strong tool for viral marketing. When you tweet something, in the hope that it gets retweeted, several times, your tweet has the opportunity to grow exponentially and reach a large number of people. The Obama presidential campaign is one of the better and most effective examples of viral marketing we have ever seen. He reached out to the masses via Twitter, Facebook, MySpace, and other social networking sites by adding friends, followers, and frequently updating his content. Not only did he reach the masses, but it made followers feel that their voice was being heard and accounted for.
Viral marketing definitely has a place in the business world today. In fact, it may be one of the more effective ways to market on the Internet. It is cheap, and with a few clever ideas you can really take advantage of the viral characteristics and potential of social media and the search engines. People are constantly searching, following, and networking; make this clear trend work for you.
The Definition of Viral Marketing
Viral Marketing is somewhat of a new strategy, being coined within the last 12 years. The interesting thing about viral marketing is that it uses people as a medium to pass on a certain message. The strategies come into play when people are being engaged through the message. A good example of for viral marketing is the forward messages you get in the form of text messages and email. One day someone thought of the idea to attach a meaning to the context, forward it to all of his or her contacts, and request that they forward it as well. Eventually this message reached thousands of people.
We practice viral marketing in our daily lives. Every time that we tell people about a cool product or service that we have used, every time that we click the share button to share desired content on our social networking sites, even when we tell people about our favorite television shows or movies, these are all examples of viral marketing. Viral marketing, when successful, results in exponential growth. As with all marketing, the key is the content and with viral marketing the key is the “buzz potential.” Successful viral marketing creates that buzz because the content is uniquely engaging and causes the urge of individuals to share with their friends, family and colleagues.
You can look at Twitter as a strong tool for viral marketing. When you tweet something, in the hope that it gets retweeted, several times, your tweet has the opportunity to grow exponentially and reach a large number of people. The Obama presidential campaign is one of the better and most effective examples of viral marketing we have ever seen. He reached out to the masses via Twitter, Facebook, MySpace, and other social networking sites by adding friends, followers, and frequently updating his content. Not only did he reach the masses, but it made followers feel that their voice was being heard and accounted for.
Viral marketing definitely has a place in the business world today. In fact, it may be one of the more effective ways to market on the Internet. It is cheap, and with a few clever ideas you can really take advantage of the viral characteristics and potential of social media and the search engines. People are constantly searching, following, and networking; make this clear trend work for you.