If you have a website and you are either not ranking for what you believe to be your most important keywords or terms or you just aren’t getting the amount of traffic you are seeking, you need to Improve your Website’s Search Engine Rankings for your most relevant keywords. Here is a brief outline of our processes that we use so successfully for ourselves and for Optimum7 clients.
Keyword Research – the most fundamental part of Search Engine Optimization (SEO). Using sophisticated tools, you can learn virtually all of the relevant terms that are being searched, the number of searches for each term and the relative competitiveness of each term. In brief, keyword research provides you a large list of important keywords worth being found for. It is the basis for all of the targeted approaches you will use to optimize your targeted website traffic.
On-Page SEO – the optimization of your web pages so that the search engines clearly understand what the page is all about and how well it relates to all of the other pages on the website. This involves meta-data which includes unique Page Titles, Page Descriptions and Keywords themselves. The Google Webmaster Guidelines provide clear direction on the recommended characteristics of all on-page search engine optimization factors. A site map should always be a part of the website and be sent to Google and the other search engines, either manually or through a dynamic site-map that automatically sends the site map files every time the site or any individual page is updated. This insures that the search engines are indexing your pages and your website is getting the credit it deserves. Without this indexing, the search engines will not include your pages or new elements in the search results it displays only because it doesn’t have the information.
Off-Page SEO – this includes all of the processes to promote your website through sources outside of the website itself. The goal of all off-page SEO is to gain valuable backlinks (one way links coming from external websites pointing directly into relevant content on your website) as these are the most important metrics used by the major search engines to rank web pages. The most important aspect to gaining backlinks goes directly back to the keyword research performed at the beginning. Knowing which keywords are the best (volume, relevance, competition factors), you then need to target the keywords in the form of written content, mostly articles and press releases. The articles have 2 general destinations, (1) on the website itself to generate indexing activity and (2) online publishers who will accept your content for its readers. Properly optimized and coded, backlinks are generated when the search engines visit the external site. Backlinks are considered votes of confidence as the outside website is linking to yours without any reciprocation.
Blogging – this provides an additional way of generating unique onsite content that the search engines will include in their ranking systems. It also helps to transform your web presence into a much more dynamic marketing system. Here you can write all of the time and communicate with your customers and prospective customers about all topics of interest that will be beneficial. The opportunity for comments, feedback and overall interaction are all great on the client level but also on the search engine level as the search engines are indexing all of this highly relevant content.
Social Media – your content can also be viewed and even rated by using the social media. Social Media Sites like Facebook, Twitter, YouTube and LinkedIn provide tremendous sources of human visibility as well as search engine visibility as “Google is watching.” Your new articles and blogposts can be seen and / or promoted through these social media sites. In addition, social bookmarking sites such as Digg, Delicious and StumbleUpon provide you the opportunity to have your best content bookmarked by site members. The more votes you get on these sites, the more visibility you get and the more backlinks you get as, you guessed it, Google is watching.
Ultimately it always comes down to your commitment to your business and your website. SEO is an ongoing, never-ending competition. This dictates the constant, steady stream of new, unique and engaging content to give your website the competitive edge it needs. Everyone says that they want to be #1 on Google; however very few are actually willing to do all of the things you need to do to be #1.
So, how about you? Do you have the commitment to be #1? Contact us to discuss or to ask any question you may have.
Improve Web Site Search Engine Rankings
If you have a website and you are either not ranking for what you believe to be your most important keywords or terms or you just aren’t getting the amount of traffic you are seeking, you need to Improve your Website’s Search Engine Rankings for your most relevant keywords. Here is a brief outline of our processes that we use so successfully for ourselves and for Optimum7 clients.
Ultimately it always comes down to your commitment to your business and your website. SEO is an ongoing, never-ending competition. This dictates the constant, steady stream of new, unique and engaging content to give your website the competitive edge it needs. Everyone says that they want to be #1 on Google; however very few are actually willing to do all of the things you need to do to be #1.
So, how about you? Do you have the commitment to be #1? Contact us to discuss or to ask any question you may have.