Advanced SEO Services

Advanced SEO Services, in general, can be best described as the intensified use of quality SEO processes to achieve top SERP (Search Engine Result Page) rankings for the most competitive keywords and industries on the web.  Here are some examples of Advanced SEO Services:

1. Competitive Site Backlink Analysis – determines the sources and locations of the strongest backlinks of the top competitors on Page 1 SERPs.  The objective is to at first, create a tie score with the competitor in terms of where all of the high value backlinks come from.
2. Target High Value Backlink Sources – again, this comes from research and are likely to be relevant sites with Google Page Rankings 5,6,7 or 8 (there are only a handful of 9’s and 10’s) as well as educational sites with the .edu and the .gov extensions as these sites contain built-in authority value with Google.
3. Produce Content for Publication on Top Sites
4. Conversion Optimization – this is the optimization of the percentage of visitors who perform the defining act of the website; checkout, contact us form, phone call, subscribe to service, subscribe to trial, etc.  This involves sophisticated statistical analysis using equally sophisticated tools to know exactly which sets of circumstances are producing the best results.  A book can be written on this as it involves many variables and combinations.  What is important is that Advanced SEO Services tests everything and all of the time to drive the most profitable traffic and sales in the most efficient manner … this is a massive subject, yet rarely even included in most definitions of SEO even though and SEO will not be rehired if they just achieve the traffic without the ROI that can only be achieved through strong sales.
5. Content Management – another massive area.  Suffice it say that content is the lifeblood of SEO and its proper production, implementation and indexing on the web, the successful syndication throughout the web including high value sites uncovered in the research are the main elements of any successful content management system.  It is much more sophisticated than even this; it provides a system for the dynamic on-site optimization of pages “on the fly” as the website interacts with the visitor and vice-versa.
6. Advanced on-site interlinking – this more fully provides Google the full picture of your website and the relevancy by showing the interaction and relationship of each page of the website.
7. Unique Multi-Media Production and Implementation
8. Intensive Use and Involvement in all Social Media including industry-specific sites

As you may well imagine, Advanced SEO Services is an ever-changing corridor in Quality SEO.  I could list single line changes that have occurred on the internet and the search engines just over the past 12 months that would take several pages to list.  Our clients are paying us to know what these changes are and to implement strategies and processes to effectively deal with them and get them to, or keep them at, the top of the internet.  Ultimately Internet Marketing and SEO are not about individual things; rather it’s about a strong commitment to our clients and the everyday process of understanding how the web works in terms of bottom line business results.  Please contact us anytime to discuss this article or your specific situation.