Guide to Building a Basic Drip Email Marketing Strategy

Guide to Building a Basic Drip Email Marketing Strategy

A drip marketing strategy is a type of email marketing automation that involves sending pre-written emails at specified time intervals after an email address has been initially captured into your mailing list. The purpose is to send targeted emails with strong value propositions that keep leads interested in your product or service for eventual conversion. […]

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Why did BigCommerce Change its Pricing and Charging Some Clients Much More?

Please scroll below to see a Migration Guide from BigCommerce to Volusion, Magento and Shopify BigCommerce recently started informing its most successful client clients (by volume) that they would be charging them 3-10+ times more per month. At Optimum7, we work with ecommerce platforms such as Volusion, BigCommerce, Shopify and Magento. Since August of 2015, […]

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Volusion Store SEO Guide

If you run a Volusion ecommerce store, you need to know the best practices to ensure your store is search engine friendly and can be found by potential buyers. A Volusion store SEO is not as straightforward as it is on platforms such as WordPress, because it’s not primarily designed as a CMS or content […]

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How to Use Pitchbox for Outreach Marketing

As every marketer knows, outreach is probably one of the most time-consuming and frustrating parts of their job. Marketers conduct outreach for a variety of purposes. Sometimes it’s to reach targeted leads, conduct guest blogging, offer product donations or simply to build industry relationships. Conducting outreach and keep tracking of it all via your email […]

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How to Create Engaging Facebook Ads

How to Create Engaging Facebook Ads

What was the last post on Facebook that really caught your attention as you scrolled down a busy newsfeed? If you can remember the post, then you probably know what about it got your attention. Maybe it mentioned something that you cared about. Or perhaps it was the ad graphic that caught your eye. Whatever […]

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