Microdata for WordPress: An SEO Plug-in to Help You Take Advantage of Schema.org

By Duran | Published: November 8, 2011

Microdata for WordPress is a free plug-in developed by Optimum7… This plug-in adds a button on the TinyMCE Editor that helps you generate valid Microdata Code within your WordPress posts and pages. You do not have to know coding to use this plug-in, you can download this plug-in toward the end of this post.

What is Microdata?

In short, Microdata allows web-masters to create “custom” elements and give them attributes / meanings.

For instance, if you were coding a name into html, you might code something like this:

<code>

<div><h1>John Smith</h1></div>

</code>

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Open Source Ecommerce Integration

By Jose | Published: November 8, 2011

Businesses have many options when choosing an open source e commerce platform because different platforms are designed for the needs of different businesses. Before you begin any kind of open source e commerce integration with your inventory systems, you will want to research the available options and choose the platform that best suits your needs.

Factors When Choosing an Open Source Platform

Keep in mind that you will not only want to look at the features each offers, but also visit sites running on the platforms to see if you like the way they look and the way they feel.

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What is Ambush Marketing?

By Duran | Published: November 4, 2011

In 1984, the Olympics became a self-sustaining entity when the International Olympics Committee (IOC) put on its first games that did not require public funding. They accomplished this by offering lucrative sponsorship contracts that provided exclusive rights to “official sponsors.” Unknowingly, they also gave birth to new advertising strategy known as “Ambush Marketing.”

Ambush marketing is an emotionally-charged phrase that refers to the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor. Probably this practice had existed in some form long before 1984, but the sheer volume of money involved and the worldwide attention given Olympic events have led many to view the 1984 Olympic games as the origin of ambush marketing.

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Improve Your AdWords Quality Score

By Duran | Published: November 4, 2011

As part of any online marketing plan, a good PPC campaign can be a fantastic tool for boosting traffic, conversion rates, and online visibility and business presence. There are several aspects to understand about running a PPC campaign as part of an overall internet and/or search marketing strategy.

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How to Get in Google Search via SEO and PPC

By Jose | Published: November 3, 2011

If you have a website, you expect that people will be able to find you in the search engines. In fact, you need them to find you there because more than half of all searches begin online. Of course, Google is the global leader in search, so your first concern should be how to get in Google search.

New sites

There are a few things you can do to make yourself more visible to Google when you are starting out:

1. Create a Google friendly website by using a Content Management System (CMS) such as WordPress. Make sure that you have informative and great content on your site.

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Reputation Crisis Management; Reviews on Google and Online

By Jose | Published: November 1, 2011

Every few weeks, it seems we are served up another example of corporate or personal disaster that has gone viral on the Internet. For a week or two, everyone knows about it, and then it fades away.

Not always. Nothing persists so well as bad press on the Internet. Long after your company has made amends with an unhappy customer, the incident can appear prominently in searches related to your brand name. What should have been a blip on everyone’s radar for a day or two can become a permanent scar on your record.

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How to Improve Online Business Using Google SEO (Search Engine Optimization) and PPC

By Duran | Published: November 1, 2011

If you want to improve online business, you should begin with optimizing your site. Study your analytics to see what works, test to see what might work better, and then apply your findings to targeted search engine optimization (SEO) and pay-per-click (PPC) campaigns.
1. Build your marketing funnel in Google Analytics.

Google lets you create goals on your account that record when visitors complete certain activities, like signing up for your email list or viewing a product page. If you establish goals that track customer movement through the sales process, you will learn where you lose customers.

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Remove a Company Complaint from Google

By Jose | Published: October 31, 2011

Do you need to suppress a complaint against your company on Google? If you respond quickly, you can minimize the damage and rescue your reputation. You may even be able to remove a company complaint from a third party site.

Get to the Source

As soon as you learn of a complaint, you should attempt to contact the source. If you can, leave your phone number where the complaint originated. Try to resolve the disagreement in a phone call rather than in messages that are easily misunderstood. You must take the conversation offline.

Make Amends

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How Does Google Rank Pages?

By melissa | Published: October 31, 2011

Since the first days of the search engine, web developers have been chasing the number one spot in search results. Their attempts have occasionally included unethical or “black hat” methods of manipulating results in their favor. To fight this search engines like Google have started using complex and intuitive algorithms for determining which sites should rank highest.

The Google Algorithm

While updates are constantly being made to their system, Google’s so-called Panda seems to be geared toward one main goal. It drives what Google considers to be high-quality sites up and drops those of lower quality by penalizing content farms.

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Branding Your Company Online and on Google

By Jose | Published: October 28, 2011

Building a brand takes years, but a negative comment, especially one that is highly visible on search engine rankings, can tarnish a company’s image in a small fraction of the time. SEO (Search Engine Optimization) is a central Internet Marketing process which effectively serves to establish a brand; those actively engaging in onsite and offsite SEO processes are actually also engaging in Brand Reputation Management.

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How Can I Get More Customers Online With SEO and PPC

By Jose | Published: October 28, 2011

The best way to improve online business is to increase the number of qualified prospects that visit your site. With the right search engine optimization (SEO) strategy and targeted pay per click (PPC) campaigns, you can improve online business by connecting with those most likely to become customers.

1. SEO Foundation

A solid SEO foundation on your site should guide everything you will do.

* Keyword research feeds right into any pay-per-click campaigns.
* Content management systems publish new content with accurate SEO structure.
* A link-building strategy develops relationships with others in your field.

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How to Remove My Name From Search Engines Like Google, Bing and Yahoo

By Jose | Published: October 26, 2011

Are you concerned about what searchers see at the top of search engine results page for your name? Perhaps you have wondered how to remove your name from the search engines. Maybe the offensive links refer to someone other than you, and their tarnished reputation is reflecting poorly on you.

Unfortunately, it is very hard to remove bad publicity from the search engines. Worse, in trying to do so, you might actually draw more attention to the offensive pages.

When a reputation crisis occurs online, there are two things you can do.

1. Take the argument offline.

This is a preview of “How to Remove My Name From Search Engines Like Google, Bing and Yahoo”
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