The Future of Internet Marketing and Social Media

Social media sites have revolutionized the way online businesses market themselves and their products or services. Tapping into a community which often is predisposed to your particular brand, product or service has led to increased visibility and sales. The viral nature of some social media sites, like YouTube has also increased brand awareness. As we move forward, the tools and techniques we utilize for our social media campaigns will continue to change. The future of internet marketing and social media is bright.

Perhaps the biggest change for social media marketing will be incorporating social media directly onto business websites. Allowing members to post videos, comments, pictures and more will become more commonplace. Other popular social media tools such as sharing will continue to become a large factor when developing websites and media campaigns. We are likely to see ‘memberships’ on business websites. Much like popular social media sites such as FaceBook and Twitter, businesses may be making the leap towards fully incorporating social media directly on their sites.

Businesses will continue to utilize the popular social media sites as a part of their advertising campaigns. In fact, they are likely to begin to designate more time, effort and even funds towards developing strong social media campaigns. For example, many businesses have seen fast paced organic growth on their FaceBook profiles. Because of this, many start-ups are buying ad space on FaceBook as soon as they begin marketing their website or business. This trend is likely to increase and will encompass all of the major social media sites.

Another key change will be in the way businesses use social media. As companies trend towards controlling their online image and presence, social media sites will begin playing a larger role in developing a positive online image. Companies are likely to utilize Twitter much more extensively to announce positive changes, sales or other pertinent information. Other social media sites will be used to combat negative press and to release positive information to the community.

Finally, we are likely to see a growth in video based social media. Video blogs, introductions and commercial-like clips are already beginning to see an increase in their popularity and relevance. Companies will find new and innovative ways to use video social media to increase their presence on the net.

Social media is quickly replacing the old ‘networking’ system under which business owners went out into the community to meet with fellow businessmen and potential customers. Developing contacts was a time consuming process that social media sites has managed to neatly shorten. Relying on social media as an integral part of your internet marketing program will allow you to quickly and effectively control the flow of information, keep in touch with your client base and track current trends and requests, all from the comfort of your office.

The past few years have shown us how important social media can be for any online business. Today, it is apparent that any business that does not put effort into their social media campaign is missing the boat.

Contact us today to get your Internet Marketing and Social Media Campaigns off the ground.

June 11, 2010

Written by Duran Inci

Duran Inci is a Digital Marketing Executive with over eleven years experience in e-business, including Content Marketing, Paid Search, Ecommerce Systems and Integrations. As Co-Founder and COO of Optimum7, Duran has developed sophisticated processes resulting in leading-edge execution of marketing strategies. Combined with his strong leadership of the Optimum7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently result in businesses meeting and exceeding online business objectives. Duran has taught a Digital Marketing Bootcamp at Florida International University for the School of Journalism and Mass Communications. He also hosts workshops at South Florida Universities such as FIU (Florida International University), AIU (American Intercontinental University), UM (University of Miami) and various universities in Europe. He's also very active in the development of South Florida IT Cluster and planning. 

Duran has been a featured speaker at various SMX, eMetrics, eMarketing and SES Conferences.

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  1. Posted June 15, 2010 at 3:43 pm | Permalink

    Hi Melissa, great observations. I have noticed Pepsi is one of these companies your are writing about who have been incorporating social networking on their own site. The Pepsi Refresh Project page allows you to register and create a profile and other registered users vote on idea submissions. It makes users feel connected to Pepsi, a great business accomplishment.

  2. Posted June 16, 2010 at 1:28 pm | Permalink

    I really like your point about being able to interact socially with business websites. We know we can share using buttons but that goes to other platforms. Being able to interact directly with that website would be much more powerful, and measurable. Great post!

  3. Posted July 15, 2010 at 12:30 pm | Permalink

    You mentioned online image and how companies are focusing more one this, this is the biggest impact of social media, if someone has a bad experience, their comments can go viral quickly.

  4. Parag Pratim Gupta
    Posted February 13, 2011 at 8:27 am | Permalink

    While reading on with your observattion, I did feel like I was having a glimpse of the future of Web/Internet Marketing. The thing is that with newer technologies being introduced and invented nowadays, it is really possible to virtually search and make contacts with potential clients/customers and most importantly at the right time. Well it might also be possible for clients looking for business solutions to post their query at a particular place from where the solution/service provider will come to know about the requirements and make contact accordingly.

  5. Posted August 16, 2011 at 9:20 pm | Permalink

    This is great review of our future market driving force. I have no any experience on any social media, but I still can feel it happening someday soon. There are lots of young people gathering on the web and they are becoming the biggest force to make this thing come ture. But how can we get into this wave?

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