As a rule, internet marketing strategies are all inclusive in that most online business will engage in nearly all of the common strategies in order to publicize their business, such as SEO, Sponsored Search, Social Marketing, etc. It is important to note, however, that some strategies are more important for specific industries. Never has this been truer than with internet marketing strategies for tourism products.
Tourism is a unique business. Back in the days of brick and mortar businesses, most tourism products were sold through travel agencies. Airline flights, hotel bookings, car rentals and package tours were handled by a select group of trained professionals who took a fee for their service. As the internet continued to grow and ecommerce tools were developed, tourism was a natural fit for the internet. The ability to access millions of pieces of information instantaneously, track things like miles, and even plan complicated itineraries was made possible with just a few clicks of the mouse. Large national companies took advantage of this almost immediately, although recently, smaller companies that promote tourism products are beginning to emerge with some prominence.
It is these companies in particular that must learn to take advantage of internet marketing strategies for tourism products. Of all the popular online marketing tactics, there are four that all business owners promoting tourism products should focus extensively on.
- Newsletters, Deals and Tweets – The ability to quickly send out short text like blogs of information regarding hot destinations, good deals and even changes in itineraries is vital for the tourism industry. By allowing quick and concise contact with potential clients, it is often possible to pique interest and get them to your site – the first step towards conversion
- SEO / Article Marketing – writing fun and interesting articles about travel is easy. By creating interest generating pieces about exotic travel localities or little known travel tips, tourism web business owners can easily generate additional targeted traffic to their sites. Getting these articles indexed and ultimately ranked on major search engines will allow travel sites to target niche terms and acquire customers across the board with varied, but targeted, interests.
- Content – While content is important for any web-based business, it is a critical tool for internet marketing for tourism products. Create interesting content about travel destinations, providing attractive information, and insider tips by providing content that is, not just keyword rich for the spiders, but full of information travelers will actually want to read about. Always remember that people will naturally want to research their chosen destination, so provide that information for them right on your site through well written and updated content.
RSS Feeds and API Integration –This is the reason sites such as Expedia.com and Orbitz.com were able to make millions of dollars in revenue. The rapid sharing of data across the globe enables travel sites, agencies, airlines and hotels to share the same information and conduct business.
Marketing tourism products and services online is very competitive and the right execution plan is necessary to be successful. This execution strategy involves hundreds of elements including but not limited to Search Engine Optimization, Affiliate Marketing, Email Marketing, Sponsored Search, Banner Advertising and more. A full service internet marketing company can assist you in executing this complex marketing strategy.
Contact us, we can help.