When you enter a search query on Google and the indexed results appear, where do you notice your eyes going first? For some reason, my eyes just seem to go to the left instead of the right. Perhaps it’s because many of the ads used in Google Ad Text (the ones that pop up on the right) always seem a bit spam-like and irrelevant to my search. Once in a while I’ll run into a relevant and appealing ad that I’ll click on (which usually leads to a conversion) but those times are few and far between. This doesn’t mean that Google Ad Texts ads aren’t effective or beneficial to your Ad Campaign; it means that you have to create a better Google Ad Text ad to trigger a click and attract visitors to your site.
When a search query is initiated, the Google search results are displayed on the left and the right. On the left, you should see three paid search results and then the organic search results directly under. The ones on the right are also paid; these are Google Ad Text ads. Great Google Ad Text ads are important for your campaign and will get you a better conversion rate, thus a larger ROI (return on investment).
First, let’s look at the structure of an Ad Text:
The Ad Text consists of four lines that include a headline, two description lines where you can describe your page or product, and finally the fourth line which is reserved solely for the display URL.
Headline:
This is the most prominent line that will be seen on the search results page. The best head lines have relevant keywords that are being searched in the Query. Think like one of your visitors. Think about what the visitor who is most likely to convert on your site is looking for.
Description lines:
Include the benefits of your product or services, clearly describe the product or service you’re selling or promoting and most importantly, include a call to action. Picking a good call to action word is tricky; some words can make the ad look spam-like. Common call to action words are call now, buy now, sign up free, and order now. If you offer something unique over your competitors like free shipping, don’t forget to add it to your description.
Display URL:
The display URL does not have to be same as your destination URL but it needs to be an actual URL for your site. Instead of using your homepage as the destination URL, use a page that is relevant to the keyword in your headline or a keyword you are competing for to minimize the bounce rate on your page. The more relevant the landing page your visitors are sent to, the higher the chance for conversion and better ROI.
Hopefully these tips can give you a quick start to Google Ad Text ads. These tips should be helpful and informative. The best way to perfect what works for your campaign is by trying new strategies and analyzing your results. Feel free to submit your own suggestions and comments. I’m interested in knowing what works for you.
A Quick Start Guide to Google Ad Text
When a search query is initiated, the Google search results are displayed on the left and the right. On the left, you should see three paid search results and then the organic search results directly under. The ones on the right are also paid; these are Google Ad Text ads. Great Google Ad Text ads are important for your campaign and will get you a better conversion rate, thus a larger ROI (return on investment).
First, let’s look at the structure of an Ad Text:
Headline:
This is the most prominent line that will be seen on the search results page. The best head lines have relevant keywords that are being searched in the Query. Think like one of your visitors. Think about what the visitor who is most likely to convert on your site is looking for.
Description lines:
Include the benefits of your product or services, clearly describe the product or service you’re selling or promoting and most importantly, include a call to action. Picking a good call to action word is tricky; some words can make the ad look spam-like. Common call to action words are call now, buy now, sign up free, and order now. If you offer something unique over your competitors like free shipping, don’t forget to add it to your description.
Display URL:
The display URL does not have to be same as your destination URL but it needs to be an actual URL for your site. Instead of using your homepage as the destination URL, use a page that is relevant to the keyword in your headline or a keyword you are competing for to minimize the bounce rate on your page. The more relevant the landing page your visitors are sent to, the higher the chance for conversion and better ROI.
Hopefully these tips can give you a quick start to Google Ad Text ads. These tips should be helpful and informative. The best way to perfect what works for your campaign is by trying new strategies and analyzing your results. Feel free to submit your own suggestions and comments. I’m interested in knowing what works for you.