Quality SEO Services equals Quality SEO Results. Quality SEO Results are defined based on the following straight forward criteria:
• Top Page Results on Google and all major Search Engines for a broad range of highly relevant keywords.
• Significant Increases in Traffic directly driven by the SERPs (Search Engine Result Pages).
• Significant Increases in Conversions on the website itself.
• Measurable ROI (Return on Investment) justifying the SEO process as a profit making participant in the business.
So, what is it that actually creates quality results when it comes to SEO and Internet Marketing? The following outlines:
A rigorous and a tightly adhered-to process of research. Research includes website analysis, keyword analysis and competitive analysis. These analyses serve to answer some basic questions: Where we are? Where we need to go? How high is the bar set? What will we need to do to succeed What are the key priorities to gain the most success in an efficient manner?
Strong client collaboration – especially early in the process. This is to achieve the necessary inputs and insights to help direct the research process.
Implementation of each element of the process.- One-time elements include the proper coding (HTML) of SEO elements, Titling and Descriptions of all Pages as unique, yet highly relevant to each other, addition of all relevant metadata and tags, development of content management system including the implementation of a dynamic sitemap system to continually update and prompt the Google spiders to scan and re-index the site. - Off-Site Optimization
a) Write Content – this can be done by the client, a 3rd party copywriter including Optimum7 or any combination. Regardless, it must be done or the SEO will not succeed. This must be assigned along with relevant topics based on the findings of the research to target the most important searched-for terms. This is an on-going process with no-end to get to the top and to stay there. Your competition won’t stop so you can’t.
b)Produce Additional Content – Multimedia
Video: Product Presentations, Seminars, illustrations and animations relevant to your products, services, company, industry and clients. Podcasts: Relevant audio presentations. Site Blog: For addition of written content in “blog style” which can incorporate additional multi-media formats. Content Syndication - Successful dissemination and 3rd party implementation of content produced through highly diverse yet targeted online sites to generate highly relevant, naturally occurring backlinks (relied upon by the Search Engines to rank for relevance, keyword by keyword). - Continual Research to identify new targets of syndication of all forms of new content. - Social Media – implementation of a routine process of interaction in the Social Media, with close client participation, to foster human interaction with the client, the business and the products and services.
Statistical Analysis and Conversion Optimization – while separate, these topics are interdependent. The stats, as they relate to all aspects of the traffic-oriented aspects of SEO as well as the onsite behavior of visitors, are critical towards the process of Conversion Optimization. The stats provide the blueprint to a successful website. The stats, plus additional tools such as heat maps and click-through analysis provide the needed insight into the interaction of each user who visits the website. Using these tools, highly trained SEO professionals can analyze to determine which pages or page elements are working best and which ones worst and can determine what corrective or supplemental action is required to get the optimum results. A/B and / or multi-variant testing can further provide additional insight as to “what works best.” As you can imagine, this is very sophisticated stuff … AND … it is ongoing as people’s behavior changes over time so the interaction characteristics change as well. However, with the right tools and the rigorous process in place, quality SEO Conversion Optimization can be achieved on both a short and long term basis.
Performance-Based Fees – ROI is fundamental to any investment or cash outlay. Quality SEO Services must therefore include a strong element of “Pay for Performance” to provide the strong link between the checks written to the Internet Marketing Company and the actual results obtained. Optimum7 has featured Pay for Performance all-along and it has received strong approval from clients and future clients.
We started by defining what we mean by quality results in terms of quality seo. We outlined them above and list them again here for clarity:
• Research
• Client Collaboration
• Implementation of all Processes
• Statistical Analysis
• Pay for Performance
Quality SEO Services and results can only come from a strong commitment to the client, the processes itself, discipline and conviction. As always feel free to contact us and we will be happy to help.
Quality SEO Services
• Top Page Results on Google and all major Search Engines for a broad range of highly relevant keywords.
• Significant Increases in Traffic directly driven by the SERPs (Search Engine Result Pages).
• Significant Increases in Conversions on the website itself.
• Measurable ROI (Return on Investment) justifying the SEO process as a profit making participant in the business.
So, what is it that actually creates quality results when it comes to SEO and Internet Marketing? The following outlines:
Where we are?
Where we need to go?
How high is the bar set?
What will we need to do to succeed
What are the key priorities to gain the most success in an efficient manner?
- Off-Site Optimization
a) Write Content – this can be done by the client, a 3rd party copywriter including Optimum7 or any combination. Regardless, it must be done or the SEO will not succeed. This must be assigned along with relevant topics based on the findings of the research to target the most important searched-for terms. This is an on-going process with no-end to get to the top and to stay there. Your competition won’t stop so you can’t.
b) Produce Additional Content – Multimedia
Video: Product Presentations, Seminars, illustrations and animations relevant to your products, services, company, industry and clients.
Podcasts: Relevant audio presentations.
Site Blog: For addition of written content in “blog style” which can incorporate additional multi-media formats.
Content Syndication
- Successful dissemination and 3rd party implementation of content produced through highly diverse yet targeted online sites to generate highly relevant, naturally occurring backlinks (relied upon by the Search Engines to rank for relevance, keyword by keyword).
- Continual Research to identify new targets of syndication of all forms of new content.
- Social Media – implementation of a routine process of interaction in the Social Media, with close client participation, to foster human interaction with the client, the business and the products and services.
We started by defining what we mean by quality results in terms of quality seo. We outlined them above and list them again here for clarity:
• Research
• Client Collaboration
• Implementation of all Processes
• Statistical Analysis
• Pay for Performance
Quality SEO Services and results can only come from a strong commitment to the client, the processes itself, discipline and conviction. As always feel free to contact us and we will be happy to help.