Breadcrumbs are a navigation tool that can help lead you where you want to go within a website or lead you back to a previous page. Having them integrated into your site helps users find their way around. It can also helps search engines like Google sift through your information and rank you higher based on what’s there.
A vital part of a good search engine optimization strategy (SEO) is linking ability, and breadcrumbs provide that capability out of the box.
Website maintenance has to do with content updates, product updates for ecommerce sites, feature additions, and even website re-design. Basically, search engines and users both prefer to visit sites where there is always fresh content to see. This means that if you want to keep both users and search engines returning to your site, you need someone who can consistently update your site with fresh content.
This is the ongoing process known as Website Maintenance. Updating your website includes a multitude of tasks. It could be as simple as posting new descriptive copy for new products, to maintaining a full featured blog. Fresh content is crucial to keep you relevant, to keep your page rankings climbing, and to generate useful back links.
Situation Analysis
Originally our website was developed using the content management system, Joomla. Joomla is very powerful. It accommodates almost any layout. The problem with Joomla is that it wasn’t built with SEO (Search Engine Optimization) and all its intricacies in mind. In addition, customizing the functionality of a website running on Joomla can be very challenging. There are few resources regarding how to modify Joomla’s system files. There are even fewer Joomla developers to approach for help. Unfortunately this CMS (Content Management System) has not experienced the wide adoption rate of WordPress.
In the days of brick and mortar businesses, having a good product or service idea and a storefront was enough to create a successful business. Today, technology and the Internet have combined to give us unprecedented visibility on a global scale. Online merchants need to not only develop a product or service line, but also design a website, develop an optimization plan and integrate eCommerce tools onto their site. Many online merchants are turning to professional web development services companies to help create the perfect online storefront.
Corporate web design and programming is an essential business tool in today’s highly competitive marketing and advertising environment. An easy-to-use, content-rich web site is hard to create in-house or by the IT department, but can be a seamless process with the aid of a professional company that is experienced in designing corporate web sites. As social media (Twitter, Facebook) becomes more influential online, the need to have a solid, functioning, user-friendly and impressive website is undeniable for any corporate entity.
The way a website is designed impacts both readers and the webmaster. Research, strategy, creativity and execution all play a role in developing the most effective website. While it is possible to ‘do it yourself’ and design your own website, it isn’t advisable. In today’s market, professional web development is a necessity. Hiring a professional firm to design your website is smart business, even after you consider the cost. Website design pricing can vary, but in the end, the price is always a worthwhile investment.
There is a formula for creating a successful online business. An in demand product or service + cutting edge web technology + optimization + eCommerce solutions = an online business primed for success. With so many components, it is easy for an entrepreneur to become overwhelmed. Each stage of online business development requires a specific skill set and encompasses hundreds of processes. It makes sense that working with professionals, skilled at each subset, offers an online business owner the greatest chance of success. Working with an eCommerce Website Development company that understands all of the intricate processes of SEO (Search Engine Optimization) as well as website design and eCommerce solutions is critical.
HTML5 development is an ongoing effort of a consortium of many software developers and other interested industry groups to update and revise Hypertext Markup Language (HTML), which is the core language at the heart of the World Wide Web. The Web Hypertext Application Technology Working Group (WHATWG) started work on HTML5 in 2004 which is being edited by Ian Hickson of Google, Inc and David Hyatt of Apple. The HTML5 specification standard is in various draft states at at W3C (World Wide Web Consortium) which began working with the WHATWG draft of HTML5 in 2007.
Joomla is one of the most popular content management systems on the web along with WordPress. It’s much more complicated than WordPress, however, it provides a wide variety of features for small and medium size businesses. While WordPress is more of a blogging tool that can be customized to be a website, Joomla is a true content management system.
It’s essential that a Joomla professional build this content management system, since it’s not as easy as WordPress to set up and optimize. Of course, one of the most important factors here is SEO. (Search Engine Optimization) With the latest version release of Joomla, many features are now SEO Friendly. Here’s a compiled list of what to pay attention to when making a Joomla site SEO friendly;
Update: 10/11/2011 New Animation; Making Internet Marketing Fun with Wufoo and CSS3
Dont have CSS3 animation capable browsers? Watch a video of the animation.
Searching YouTube for inspiration I stumbled on to the intro of the classic 1967 spider-man cartoon series. While watching I realized that the animation was very basic. It was the paper doll sort of animation that lends itself perfectly to css3. Hmmm… “I could something like that with a little css3″, I thought.
SEO is all about being found on the Search Engine Result Pages (SERPs). The processes number in the hundreds. However, square one is a good place to start and in SEO that is your URL and the associated structures. Here are guidelines that will be helpful:
We believe that the phrase “Custom SEO Web Development” is redundant … all SEO Friendly Web Development is Custom. No two companies, their websites, their industries, their target markets are ever exactly the same.
Ultimately, SEO is about 2 things; (1) Increasing Organic Traffic and (2) Increasing Conversions from the increased traffic. Clearly, no matter how much you love how your website looks or how much you think it sucks; if you aren’t on the top 3 pages of Google, Bing and Yahoo, you aren’t being found by anyone anyway.