In addition to free search engine submissions which are usually ineffective in rankings, there are also paid search engines which require a paid search engine submission, also known as Pay per Click or PPC. This method is different from a submission, it’s more like an advertisement.
Category Archives: SEM
Pay Per Click Search Engine Submission
Posted in SEM Tagged advertising, bing, clicks, Google, Keywords, Pay Per Click, PPC, Search Engine Marketing, search engine submission, Yahoo 1 Comment
How Can I Show Up on Google Today or Tomorrow?
If you want to show up on Google today or tomorrow or even this month, there is really only one answer: Sponsored Search, best known as PPC (Pay per Click) Advertising. If you want immediate results, you then must use Google because they are getting 75% or more of the searches in North America. The brand name for Google’s PPC is Google Adwords. While it is technically possible to do this on your own, the best way to get immediate results is through a PPC Expert usually within a Professional Internet Marketing Company.
Posted in SEM Tagged Adwords, Google, Internet Marketing, Keyword Research, Pay Per Click, PPC, Search Engine Optimizaiton, SEO, Sponsored Search Leave a comment
How to Choose a Domain Name for my Website
To many, this seems like a no brainer. Your domain name should be your business name, end of story – right? It isn’t really that simple. In fact, picking the perfect domain name for your site isn’t only difficult, it may be one of the most important decisions you make for your new website. From extensions (.com, .net, .us et al) to name length, your domain name may be the single thing you need your potential customer to remember. Don’t forget, many of the “best” names may already be taken. In a perfect world, the name you want will still be available, but in most cases they have already been snapped up. So, you are faced with a conundrum: how to pick the perfect name.
Posted in SEM Tagged competitor site, domain, domain brokers, domain name, extensions, Keyword, park page, Search Engines, Website Leave a comment
Outsourcing Internet Marketing
It can be overwhelming trying to outsource Internet Marketing for a small or medium sized business. There is a lot of skepticism in the industry towards outsourcing online marketing efforts to a 3rd party. Let’s review if this is a good idea or not. There are some necessary elements required for a successful internet marketing plan and you should have this checklist with you while considering companies:
1- Skills: Do they have the skills and the manpower to do the job? To determine the skill level you need to see live examples of their results; can they provide you with examples of what they have done?
Posted in SEM Tagged communication, Link Building, marketing plan, medium business, outsourcing internet marketing, project management, ROI, SEO, Small Business, Visibility Comments closed
How to Outsource SEO
You have made the decision; you made all your calculations and budgeting and you now realize that it’s best for your business to outsource SEO (Search Engine Optimization) and Internet Marketing. So what’s the next step? Here are some answers to questions to assist you in the decision making process:
1- Where do I begin?
Ask your friends and associates first. A company with a known to people you know and trust is always a good start. Do not only rely solely on this reference but make sure that everything they say makes sense to you from a business and profitability perspective.
Posted in SEM Tagged Consultation, Google, How to Outsource SEO, Internet Marketing, Profits, ROI, SEO, transparency, visible results, web pages Comments closed
What Is Digital Media and How Can It Benefit You In Marketing?
Digital media is any media that is electronic. All digital media is stored in binary numbers and today, we access this media using our desktop computers, laptops, handheld devices such as PDAs, IPhones and even MP3 Players.
Since all digital media is stored electronically, there’s a vast amount of data and content on the Internet including textual content, images, audio and video. If we have a look at a very brief history of the internet, we will see the following developments:
Why Should You Outsource SEO
Search Engine Optimization (SEO) is the set of processes designed to successfully compete for top organic rankings via specific keyword searches. It is generally well understood that getting to the top pages, even page 1, is of paramount importance to be regularly found online by those who are entering keyword phrases that are most relevant to the website being promoted.
Google and the other major search engines account for 99% of all searches conducted online. 68% of searchers don’t go past page 1; 98% don’t go past page 3. Almost all businesses need to get found for keywords with at least 100,000 competing pages; many over 1 million competing pages … some 10′s of million competing pages.
Posted in SEM Tagged outsorcing seo, Outsource SEO, SEO Company, seo outsorcing questions, seo outsourcing concern, seo vendor, why should I outsource seo Comments closed
Security Implications of Social Media
We usually focus on the positives that social media can bring about, but right now we are going to hop to the other side of the fence for a bit and discuss some of the dangers that can arise via social media. Not too long ago, I was called out at work for something that was posted on my Facebook. It wasn’t anything offensive, just one of my friends happened to go on my profile while I was logged in, and put an unsettling status about me, which made my friends think that I put it about myself. Sure, it was all fun and games to my social circle, but when things like this get brought up at your place of business, it makes one think about the effects that social media can have on one’s life, safety, security, perceived character, and well being.
Posted in SEM Tagged Branding, Facebook, generate leads, Internet, MySpace, online activity, online safety, security implications, site traffic, socia media, social technology Comments closed
Define Social Networking
I am often asked by those not familiar with internet market marketing to explain to them what social networking actually is before even beginning to try to understand what it can do for them online and for their internet marketing objectives.
On the internet, social networking is the process and practice of individuals, businesses and other types of organizations to interact with each other through common web sites and specialized areas within those websites for the purpose of sharing, gaining, propagating and discussing all manner of information.
Posted in SEM Tagged chat rooms, Define Social Networking, discussion groups, Facebook, Internet Marketing, LinkedIn, microblogging, personal networking, RSS, Twitter, YouTube Comments closed
Podcast Definition
The term podcast is derived originally from the Apple iPod first introduced in 2002. Like the term broadcast or telecast, podcast can refer to the content itself or to the method by which the content is syndicated. A podcast is a series of digital media files which can be audio or video that is generally released episodically and downloaded through web syndication sites such as iTunes and Zunes.
Posted in SEM Tagged apple ipod, audio, Content, Internet Marketing, Podcast Definition, rss fee, SEO, Social Media, video digital devices, web syndication Comments closed
How to Write Good Content
Writing good content is at the heart of all online marketing, particularly SEO. Writing involves text and the Search Engine Spiders love text as opposed to Flash Animation or even audio or video within an HTML context. So, before we offer our advice on how to write good content, let’s first define what good content really is for the purposes of Internet Marketing.
Here are the important elements of good textual content:
- It must be unique, non-duplicate content. Plagiarism in the brick and mortar world is illegal and online it is not only frowned upon but can lead to real penalties from The Google and the other search engines.
Posted in SEM Tagged audio, Content, graphics, itunes, multimedia, online content, online media, Podcast, relevant content, Search Engine Optimization, Social Media, textual content, video, youtube marketing Comments closed
Search Engine Marketing and Political Website Design
Regardless of your political leanings, no one can doubt the prowess of Barack Obama’s Internet Marketing success. The use of website design, search engine optimization, social media optimization, and political blogging were all used by the Obama campaign to generate unprecedented results in campaign fundraising from the grass roots, build the image of the candidate, publish positions, communicate directly with the electorate, turn out the vote and ultimately become the 44th President.
Posted in SEM Tagged Alexa Rank, Google Page Rank, Internet Marketing, Internet Marketing Companies, political blogging, political website design, Search Engine Marketing, Search Engine Optimization, Social Media Optimization Comments closed