It used to be that undertaking a PPC (Pay Per Click) campaign was only advisable on Google Adwords, because it had the lion’s share of users who want to search the web. Here at Optimum7, we have been saying this for years, because a PPC campaign can be costly. In the past, Yahoo! and Bing (MSN) did not provide enough visibility to warrant the money; but now all of that is changed.
Category Archives: SEM
Microsoft adCenter Advertisement
Alternative to Google AdWords
Generally speaking, Google has held the biggest market share of online users for quite some time. So, it wasn’t always worth your money to go somewhere other than Google Adwords for a Sponsored Search Marketing campaign. But now, with the merger of Yahoo and Bing, it’s more worthwhile to explore an alternative to Google AdWords.
Posted in SEM Tagged alternative to google adWords, bing, Facebook, Google Adwords, Microsoft AdCenter, PPC Ads, PPC campaign, Yahoo Leave a comment
How to Advertise on Bing (MSN) Microsoft AdCenter?
Now that Bing (MSN) and Yahoo! have made an alliance to give online companies access to a larger market share through the migration of all Yahoo PPC to Microsoft adCenter, companies looking to take advantage of it can simply sign up.
Launching a PPC (Pay per Click) campaign utilizing Microsoft adCenter is easy. You will be able to adjust your bids, manage your account and monitor the overall performance of the campaign all through their web based solution.
However, making a PPC campaign effective and profitable is a whole different story. The moment you start your PPC campaign, you are competing with hundreds of companies for the same spot and keywords. So how does your advertisement stand out?
Managed Search Engine Marketing Services
Search Engine Marketing (SEM) is all about improving the visibility and the business performance of a website with primary focus on the major search engines. SEM is an inclusive term that encompasses SEO (Search Engine Optimization) and PPC (Pay per Click) Management. While we have written quite extensively about each of these major areas, including the myriad of processes and steps unique to each, here we will discuss them as part of an overall comprehensive Search Engine Marketing Strategy. At Optimum7 we have documented with exhaustive detail those processes and steps we follow to generate the results we achieve on behalf for our clients. It starts by having an Execution Plan and a Schedule of Implementation for that plan.
Search Engine Marketing Planning
Developing a strategy to market your website is a daunting task. Search Engine Marketing & Planning is a subject that most know little about. In fact, many people assume that having a website is ‘enough’ of a marketing plan when it comes to attracting search engines. The truth is, every online business owner must develop a strong marketing plan aimed specifically at increasing their visibility with Google and the other search engines. Carefully marketing your website will increase not only your ranking with search engines; it will also help you to increase your conversions. But you need a plan of action and you need to take action.
Posted in SEM Tagged Google, Marketing Planning, ROI, Search Engine Marketing, Search Engine Marketing Planning, SEO, Visibility Leave a comment
Search Engine Marketing & Political Website Design
Political Websites have the same challenges that any online business has. The popularity of the internet and the evolution of young voters who grew up during the beginning of the computer age make Search Engine Marketing (SEM) a necessity for any political candidate who hopes to be seen on a local, national, or even, global platform. Search engine marketing political website design allows candidates to harness the power of the Internet to increase their visibility, spread their message and get out the vote. While all aspects of Search Engine Optimization, or SEO, are important, political campaigns should focus their attention on several key areas, the most important of which may very well be social media marketing.
Growth of Search Engine Marketing Globally
Search Engine Marketing is an industry that rose with the popularity of commerce on the internet. It was not until internet sales began to meet or exceed brick and mortar sales; however, that many companies realized just how vital search engine marketing had become in order to remain competitive in a global market.
Small businesses may have been the first to capitalize on the use of search engine marketing. Because of the low overheard an internet business has in relation to a physical establishment, small businesses adapted to the internet quickly by marketing their products online. Large, well established businesses lagged behind, and focused their large marketing budgets on television and print advertisements that were offering diminished returns as the internet became a viable means of conducting business.
How Does SEM (Search Engine Marketing) Work?
Search Engine Marketing (SEM) aims to improve the visibility of a website in Search Engine Result Pages (SERPs). The purpose, as with any marketing, is to build an audience. Search Engines are a great way to do this since they’re the top referrer for new visitors. SEM uses search engine optimization (SEO) and pay per click advertising (PPC) to promote a website. SEO involves organically getting your website in the top search results while PPC allows you to easily buy your way onto the front page.
Posted in SEM Tagged cpc, Pay per Click Advertising, PPC, Search Engine Marketing, SEM, SEM strategy, SERPS Leave a comment
Internet Marketing Management
As an online business owner, you likely already realize the importance of having a solid marketing program. You have probably already begun to optimize your website or have hired a professional to do so for you. What you probably have not done is developed a management plan for your marketing efforts. Managing your marketing plan is an integral part of any successfully business enterprise.
Let me share what Optimum7 does to manage its Internet Marketing process for each and every one of our clients.
- Create an Execution Plan and Schedule – an outline with dates that provides a map, a direction, tasks and deadlines. This requires a very well designed process.
Posted in SEM Tagged Google, Internet Marketing, Internet Marketing Management, Online Marketing, PPC Management, SEO, smo Leave a comment
Internet Marketing 2010 Trends
The start of the new year is the perfect time to fully review your online marketing strategy, especially considering the fact that trends in search engine optimization change throughout the year. From the rise of social marketing to advances in technology and new applications, everything about internet marketing is changing. Get ahead of the game by considering some of the trends experts say will explode in 2010.
Posted in SEM Tagged bing, digital footprint, geomarketing, Internet Marketing, mobile marketing, Social Media, video blog Leave a comment
What No Longer Works in Internet Marketing
Internet marketing and SEO has finally grown out of its infancy. Over the last few years, several strategies have been developed that have allowed online businesses to market their business and increase their market share. Many of these strategies still work well, however, technology has changed, meaning some of these technologies are not as effective as they once were.
Mainly, the thing to understand is that search engines have gotten smarter. Because of this, some strategies that used to work very well are no longer be effective; or at least as effective. When looking at your marketing strategy, one of the first questions you should be asking yourself is if each of your strategies will be effective with search engines. You will quickly see that some of your strategies must be tossed out.
Posted in SEM Tagged Backlinks, Internet Marketing, keyword stuffing, marketing strategy, meta tags, ROI, Search Engines, SEO, SERPS Leave a comment
Finding Relevant Keywords
Once you have developed a website, your next step is marketing that website to achieve the highest visibility, the greatest number of site visits and conversions. Finding relevant keywords is the most fundamental building block towards successful internet marketing and Search Engine Optimization (SEO). Simply put, keywords are the search words or phrases your potential customers are likely to use when searching for your product or service. It isn’t enough to just develop a list of words that seem related to your business. Instead, you must employ a strategy to continually research to find and uncover unique and relevant keywords.