Achieving better search engine rankings can help your business’s productivity increase exponentially. Most users go on the internet to use search– to find information about something or do research. Those same users are paging through that information less and less. Through the advent of Google’s suggested search and instant preview, users are getting what they need on the first page of a search index. So, if your company falls on the tenth page or even lower, you’re not going to get clicked on, you’re not going to get seen, and your productivity is going to tank.
Category Archives: Search Engines
Better Search Engine Rankings
Google Maps Appear on Top of Google
One of the best tools that Google has recently introduced to help boost local searches is the addition of Google Maps pinpointing local listings on the top of the search results page.
This helpful function will show a user in one glance which service provider is nearest to them. In the past, local businesses looking to rank high on SERPs have seen their efforts eaten away by national chains with deep pockets. However, the combination of:
1. targeted SEO that highlights the local nature of your business,
2. the appearance of local businesses showing up on Google Maps in a prominent place in SERPs,
Posted in Search Engines Tagged google maps, Google SERPs, Local Businesses, local ranking algorithms, local searches, rankings, SERPS, top of google Leave a comment
Faster Indexing with Google Caffeine; What does it Mean for SEO?
In the middle of the year, Google announced its new search index Google Caffeine. It brought users the same information they could normally get from a Google search, but now the new information shows up faster. Those of us who trawl the news section of Google regularly have seen the difference. It used to be that one hour later you might find the same news article. Now, you need to make sure you read something if it sounds interesting because it won’t be there 15 minutes later.
Bing Grows in Search Market Share
According to the most recent data from comScore, Bing’s market share grew 0.3% in just one month, from September to October this year. Does this perhaps signal that it produced more relevant results than Google in the lead up to the holiday season? It took some time, but now Bing is seeing its market share grow.
Google also grew 0.2% during the same time frame, but surely the giant is pouring all over this data to find out what Bing is doing right. It has been a while since any search engine in the USA made gains against Google; Yahoo, Ask and AOL all lost ground during that month. The possibility of Yahoo’s major decline has even become a foregone conclusion in some circles.
Posted in Search Engines Tagged AOL, ask, bing, Google, Microsoft, PPC campaign, professional marketing company, Search Engine, search market share, SEO, Yahoo Leave a comment
Free Submit Your Website to Search Engines
As an online business owner, you’re likely to realize that the best way to be successful is to increase the visibility of your website. The process of doing this, search engine optimization, involves many steps, one of which is submitting your site to search engines and directories. If you hop online and search for a company that offers you the ability to free submit your website to search engines, you are likely to net yourself millions of results. Unfortunately the vast majority of these offers are fraudulent in some way. Learning how to spot the bad apples among the truly free offers is the best way to ensure that your site is submitted to as many search engines and directories as possible—for free.
How Google’s New Algorithm Will Affect SEO
Recent changes in Google’s search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:
- Fast Indexing
With the introduction of Google Caffeine, there will be no more “sandbox”. The indexing time frame is down to about 15 minutes now if you have a dynamic sitemap submitted to Google Webmaster Tools. This means that unique, steady content will take even more precedence in search engine rankings.
Posted in Search Engines Tagged Google, Google Algorithm, Google SERPs, Indexing, keyword density, load time, Page Rank, paid links, SEO, SERPS 1 Comment
How Googles Advances Affect SEO
Every search engine on the internet today has its own unique algorithms and methods of ranking websites. This plays an important role in how successfully the search engine can deliver the right results to consumers and casual web surfers that are seeking out information, products and services online. Most search engines find what works for them, and they stick to it. They follow the concept that if it isn’t broken, there really isn’t any reason to fix it. The Google search engine on the other hand is constantly evolving and changing, which is why it appears to be at the forefront of the search engine arena on a consistent basis.
Posted in Search Engines Tagged Algorithm, Google, organic results, paid results, ROI, search engine page ranks, SEO, SERPS, Visibility Leave a comment
Google Social Search
Google Social Search is a new, experimental feature just released on October 27. Theoretically, it’s supposed to add functionality to your search page by highlighting web pages associated with your contacts within your results page. All you have to do is sign up within your Gmail account.
Google’s example in recent social search tutorials was restaurant-hunting. If you’re looking for a good restaurant, the best thing is a personal recommendation, but you may not have one. Search for a restaurant name, and maybe someone in your contact list has reviewed it online, or mentioned it in their blog. In this case it should show up in this special portion of your search results page.
Posted in Search Engines Tagged bing, Blogs, Facebook, Gmail, Google, search page, search results, social search, social tool, Twitter, web pages Leave a comment
Google Search Algorithm and Developments from Matt Cutts at PubCon
Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was very well organized and informative providing attendees a forum to network and share experiences and insights.
Perhaps one of the key moments of the conference was towards the end at the Search Engine Smackdown where Matt Cutts (Google Software Engineer in charge of WebSpam) discussed some of the latest developments which can affect search results and increase efficiency for users as well as webmasters. Here are the key points:
Why Your Site is NOT Converting
After all of the Internet Marketing is in place, specifically Search Engine Optimization (SEO) and Social Media Optimization (SMO), it really doesn’t mean much if your site is not converting. In other words, the bottom line is still the bottom line. When your website visitors land on your site, are they clicking on the things you want them to click on? Are they landing on the pages you want them to land on? Are they filling in the forms you want them to fill in? Are they buying products? Are they buying the most profitable products? If you are not responding with an emphatic yes to each of these questions, then to some extent, your site is definitely not converting.
Posted in Search Engines Tagged Conversions, Internet Marketing, Search Engine Optimization, SEO, smo, Social Media Optimization Leave a comment
Release of the New Google Chrome OS
Google has been the premiere search engine for some time now. Over recent years, they have been trying to broaden their reach by offering new technology. Nine months ago they released Google Chrome, an internet browser, and more recently they released their Google Chrome Operating System.. The Google Chrome Browser has been a success allowing users to organize their bookmarks, search from their toolbar, keep thumbnails of your most visited sites, and it allows for a private browsing history with a special search window. For someone who utilizes the web 24/7, Google Chrome is a great tool to have. Naturally, Google felt that releasing Google Chrome OS would be the next step.
Posted in Search Engines Tagged communication, Google, Google Chrome, Internet Marketing, Linux, Mac, netbooks, operating system, Release of Google Chrome OS, SEO, spreadsheets, Windows Comments closed