Category Archives: Search Engines

How Google’s New Algorithm Will Affect SEO

March 12, 2010
Recent changes in Google's search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:
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How Googles Advances Affect SEO

December 29, 2009
Every search engine on the internet today has its own unique algorithms and methods of ranking websites. This plays an important role in how successfully the search engine can deliver the right results to consumers and casual web surfers that are seeking out information, products and services online. Most search engines find what works for them, and they stick to it. They follow the concept that if it isn't broken, there really isn't any reason to fix it. The Google search engine on the other hand is constantly evolving and changing, which is why it appears to be at the forefront of the search engine arena on a consistent basis.
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Google Social Search

November 22, 2009
Google Social Search is a new, experimental feature just released on October 27. Theoretically, it’s supposed to add functionality to your search page by highlighting web pages associated with your contacts within your results page. All you have to do is sign up within your Gmail account.
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Google Search Algorithm and Developments from Matt Cutts at PubCon

November 20, 2009
Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was very well organized and informative providing attendees a forum to network and share experiences and insights.
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Why Your Site is NOT Converting

September 16, 2009
After all of the Internet Marketing is in place, specifically Search Engine Optimization (SEO) and Social Media Optimization (SMO), it really doesn’t mean much if your site is not converting. In other words, the bottom line is still the bottom line. When your website visitors land on your site, are they clicking on the things you want them to click on? Are they landing on the pages you want them to land on? Are they filling in the forms you want them to fill in? Are they buying products? Are they buying the most profitable products? If you are not responding with an emphatic yes to each of these questions, then to some extent, your site is definitely not converting.
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Release of the New Google Chrome OS

July 9, 2009
Google has been the premiere search engine for some time now. Over recent years, they have been trying to broaden their reach by offering new technology. Nine months ago they released Google Chrome, an internet browser, and more recently they released their Google Chrome Operating System.. The Google Chrome Browser has been a success allowing users to organize their bookmarks, search from their toolbar, keep thumbnails of your most visited sites, and it allows for a private browsing history with a special search window. For someone who utilizes the web 24/7, Google Chrome is a great tool to have. Naturally, Google felt that releasing Google Chrome OS would be the next step.
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