Category Archives: Online Content

New Articles on Internet Marketing- part 2.

Effective SEO Tricks

How to Think Like a Search Engine SpiderTricks and SEO are not really terms that go together. SEO is not about tricks, despite what some Blackhat SEO operators may tell you. Rather, SEO is about a set of processes, both onsite and offsite, that work together to “convince” Google, Yahoo and Bing et al that your website should be ranked higher than the others for a particular keyword or phrase. Whether you call them tricks or processes or techniques, here are some effective SEO steps that actually make a difference:
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What Type of Content is Best for My Site

Should I have a flashy website? What is a flashy website? Video? Music? Spokesperson? High Resolution Pictures? These are just a small fraction of the questions when folks starting thinking about content and what type of content is best suited for them.
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A Preview of Google Wave, Gmail of the Future

The Gmail (Google) vs. Hotmail (Microsoft) war continues; and this time Google has really stretched far into the lead. Google looked to the development team of the Rasmusen brothers, the creators of Google Maps to help them build Google Wave. At the Google IO Convention, Lars Rasmusen gave a sneak peak to the new open [...]
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How Does SEO Work? (Search Engine Optimization)

In this article, we want to return to the roots and explain the basics of SEO. Currently, there’s a lot of activity in the online marketing world regarding Google and the changes planned for the way we do search. This does not come as a surprise to the industry as search technology and the algorithm [...]
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SEO, Google Page Rank and the Richter Scale

Organic Search Engine Optimization is that part of Internet Marketing that focuses completely on the organic or natural results for a keyword phrase. As opposed, to paid search, this is also targeted for keyword phrases, organic search results are achieved or earned, not paid for. So, those on the top 3 pages of Google (98% of searchers don't go past the 3rd page) have a great opportunity for "free" traffic; that is, no matter how many times the listing is clicked, it doesn't cost the website any money. However, getting to the first page(s) is no small feat, particularly for keyword phrases with over 100K or even millions or tens of millions of competing pages. So, how do the Search Engines and particularly Google determine / rank for relevancy.
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Internet Marketing – Just Part of the Revolution

Follow this list please -1. Answering Machine 2. Voice Mail 3. Caller ID 4. VCR / Betamax 5. Cable TV 6. PC 7. National Do Not Call List / Directory 8. Cordless Phones 9. Cell Phones 10. Email Filters 11. Search Engines 12. Spam Filters 13. Pop-up Blockers 14. PDA's 15. Video on Demand 16. DVR's 17. Satellite Radio 18. Internet Radio 19. Podcasts 20. ITunes 21. GoToMeeting 22. iChat 23. Internet Marketing 24. SEO 25. RSS Feeds 26. Social Networks
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Efficiency in SEO and Internet Marketing

In our previous article we illustrated quite clearly how Internet Marketing is TRANSPARENT where traditional marketing such as Direct Mail, Print Advertising, TV & Radio, Billboards, Telemarketing are quite the opposite.
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Transparency in SEO and Internet Marketing

The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century.
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Website Optimization – The Total Picture

What compels this writing is what I continue to see online regarding all things having to do with Internet Marketing. Here is what I mean:
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Internet Marketing, Social Media and Evolution

No, I am not going to write about “Survival of the Fittest,” “The Origin of the Species” or Charles Darwin. However, I think it’s time for a brief history lesson as a compass to the future. It’s a matter of connecting the dots. So check out this ever so brief timeline of the Internet, Internet Marketing and the winners online.
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Understanding and Applying Content into SEO

We speak about content on a daily basis. We do this not only because Google tells us that it's valuable, or that countless marketers keep mentioning that it's the most important factor in SEO, but because we have great experiences with original, relevant content. We practice what we preach to our clients. We put a lot of emphasis on content, how it's written, how it's stationed on a specific site, and how it's promoted.
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