Competition is fierce in Pay Per Click Advertising on both Google Adwords and Yahoo Sponsor Search, aka Overture. There’s nothing more attractive than displaying your products and services to targeted audiences who are only looking for the specific products and services that you offer.

Let me give you the answer up front… Both!

Now read on if you wish to know more.
Firstly, to make sure everyone knows the physical difference see the illustration provided …

If your PageRank has dropped, it’s not a sign that you are going to start dropping in search engine results. You’re already screwed! Google PageRank is dead.

If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror).

Search Engine Marketing , whether its Organic SEO or PPC , even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION .

Successful SEO gets the right user to the right page on your website. Now your website must take over from there to grab the attention of the visitor and very quickly … 5 seconds.

While organic listings are based on relevancy alone, as evaluated and rated by Google’s algorithms, paid search, more specifically, paid search listings also are controlled by relevancy. This may seem counterintuitive when thinking of Paid Search. Paid Search by definition involves a bidding process specific to keywords and basic logic would indicate that the highest bidder would get the highest positions within the Paid Search Listings. However, Relevancy is the most important factor for Google, even as it applies to Paid Search. Google invests billions to make their results more relevant and this extends to its major profit contributor, paid ads. Google wants one thing, above and beyond all else … the continued #1 ranking of its search service to continue to dominate the Search Engine Industry. If searchers continue to use Google in overwhelming numbers, advertisers are sure to continue bidding higher and for more keywords.

Great Question, Complex Answer. First we have to explain the reasoning behind the question.

It is a fact; search engines view a link to a website as a vote for the site. Now an even better “theory” is that a link from a web site of the same “subject” is a vote that counts more. That’s the Link Quality theory.

If your website is in a specific industry, and another website in the same industry links to you, that is seen as giving better votes for you, compared to a link from a website outside the industry.

5 SECONDS … that’s how long you have to capture the attention of a website visitor. Does your website convey trust, credibility and reliability within 5 seconds? Site visitors are impatient people seeking immediate gratification … they want to ooh and ahh … even before the page is fully loaded.

Ever get the look …The look when discussing intrernet marketing and its potentialwith clients. The look that says “what are you talking about?” The incredulous look about what it really takes to be successful marketing on the internet.

Internet Marketing is nothing short of a big race. If you are a brand new website, your competitors already on the web are already ahead of you. If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada. So by the time your website is created and launched, your competition still holds a wide advantage in the “race to California.”

For the purposes of this article let’s assume that you have successfully achieved high organic search engine rankings for the right key words through Search Engine Optimization (SEO) efforts and have also employed paid search (PPC or Pay Per Click ) to more fully maximize traffic to your website. At this point you have a web presence with a site and good search engine optimization results, as well as, paid search management that have paved the way to your site. But now you are not achieving your BUSINESS objectives of increasing SALES AND PROFITABILITY.

In the 90’s, when the first websites started to pop up on the web, nobody would have thought that things would get so complicated for the web development industry. Building was pretty easy and self explanatory then. Anybody who knew html and how to use frontpage could build and upload a website. I remember building my first website on geocities and I was so excited when I saw it indexed in Yahoo and Altavista in 1994. We did not have the big Google then.

Prospect Lists, Telephone Directories, Databases, Mail Lists, Print Advertising, Radio & TV advertising, Trade Shows, Direct Mail, Coupon Books and Mailers, Restaurant Placemats, Billboards, Direct Mail, and, oh yes, Telemarketing … you know them all. All proven methods supposedly as part of marketing strategies to promote sales, generate leads and establish brand names. What do they all have in common? Among countless other things, all have low levels (small percentages) of success. They all depend on the laws of probability that a tiny percentage of recipients of the marketing message will be received at precisely the time the “prospect” is actually interested in actually buying the very product or service that is being offered. For instance, it is commonly believed, and accepted that a 1% response rate to a direct mail piece is “good.” And if you follow up the mailing with a telephone call (at significant additional expense), you can increase this rate to a lofty 3%!

Aside from the sarcasm, it is clear that traditional marketing is a numbers game that is inefficient almost by definition and certainly in measured results. The cost in production, editing, delivering, following through et al create a precarious cost-benefit justification for even the most aggressive marketer.

To understand the success and the focus of Optimum7 Internet Marketing you need to know the answer to this question. It speaks directly to the understanding of the long used phrase “the power of the internet.” What is the power of the internet? Why is Google so important? Why is the stock price $700 per share?

Google has achieved “verb-like” status in our culture. People don’t search online. They “Google.” The reason is very basic … the customer experience is nothing short of excellent. In the search world, the searcher uses Google because they get great results; great results = they find what they are looking for quickly, easily and reliably. Anything that saves time, is easy to use and engenders confidence is a winner and Google has done that in spades!