Category Archives: New Articles

New Articles on Internet Marketing.

How to Increase Conversion Rates in Google Adwords (PPC)

By Duran | Published: October 27, 2008

by Duran Inci

Competition is fierce in Pay Per Click Advertising on both Google Adwords and Yahoo Sponsor Search, aka Overture. There’s nothing more attractive than displaying your products and services to targeted audiences who are only looking for the specific products and services that you offer.

Advertisers have become smarter about how they spend their advertising dollars on Google Adwords; however there are still many misconceptions. Increasing conversion rates in a PPC Campaign requires an aggressive and time-consuming approach. There are 4 steps;

This is a preview of “How to Increase Conversion Rates in Google Adwords (PPC)”
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PPC or Organic Search – Which one should I use?

By Arthur | Published: July 8, 2008

Let me give you the answer up front… Both!

Now read on if you wish to know more.

Firstly, to make sure everyone knows the physical difference see the illustration provided here:

  

Google Search Engine Results Page Illustration

Organic Listings = Green Shaded Area

PPC = Blue Shaded Areas

PPC

This is a preview of “PPC or Organic Search – Which one should I use?”
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Google PageRank Doesn’t Matter. It’s Dead.

By Duran | Published: July 8, 2008

If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead.
 
If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror).

This is a preview of “Google PageRank Doesn’t Matter. It’s Dead.”
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Conversion… The Real Bottom Line

By Arthur | Published: July 8, 2008

Search Engine Marketing , whether its Organic SEO or PPC , even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed.  It does not equal CONVERSION .

Successful SEO gets the right user to the right page on your website.  Now your website must take over from there to grab the attention of the visitor and very quickly … 5 seconds.  

This is a preview of “Conversion… The Real Bottom Line”
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Quality Score

By Duran | Published: July 8, 2008

While organic listings are based on relevancy alone, as evaluated and rated by Google’s algorithms, paid search, more specifically, paid search listings also are controlled by relevancy.  This may seem counterintuitive when thinking of Paid Search.  Paid Search by definition involves a bidding process specific to keywords and basic logic would indicate that the highest bidder would get the highest positions within the Paid Search Listings.  However, Relevancy is the most important factor for Google, even as it applies to Paid Search.  Google invests billions to make their results more relevant and this extends to its major profit contributor, paid ads.  Google wants one thing, above and beyond all else … the continued #1 ranking of its search service to continue to dominate the Search Engine Industry.  If searchers continue to use Google in overwhelming numbers, advertisers are sure to continue bidding higher and for more keywords.

This is a preview of “Quality Score”
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Link Quality Versus Link Quantity: Which is Better?

By Duran | Published: July 8, 2008

Great Question, Complex Answer. First we have to explain the reasoning behind the question.

It is a fact; search engines view a link to a website as a vote for the site. Now an even better "theory" is that a link from a web site of the same "subject" is a vote that counts more. That’s the Link Quality theory.

If your website is in a specific industry, and another website in the same industry links to you, that is seen as giving better votes for you, compared to a link from a website outside the industry.

This is a preview of “Link Quality Versus Link Quantity: Which is Better?”
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Websites and User Friendly Web Designs

By Duran | Published: July 8, 2008

5 SECONDS … that’s how long you have to capture the attention of a website visitor.  Does your website convey trust, credibility and reliability within 5 seconds?  Site visitors are impatient people seeking immediate gratification … they want to ooh and ahh … even before the page is fully loaded.

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Internet Marketing, The Never ending Marathon

By Duran | Published: July 8, 2008

Ever get the look …The look when discussing intrernet marketing and its potentialwith clients.  The look that says “what are you talking about?”  The incredulous look about what it really takes to be successful marketing on the internet.

Internet Marketing is nothing short of a big race.  If you are a brand new website, your competitors already on the web are already ahead of you.  If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada.  So by the time your website is created and launched, your competition still holds a wide advantage in the “race to California.”

This is a preview of “Internet Marketing, The Never ending Marathon”
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Converting Web Site Visitors, Beyond Search Engine Optimization

By Arthur | Published: July 8, 2008

For the purposes of this article let’s assume that you have successfully achieved high organic search engine rankings for the right key words through Search Engine Optimization (SEO) efforts and have also employed paid search (PPC or Pay Per Click ) to more fully maximize traffic to your website.  At this point you have a web presence with a site and good search engine optimization results, as well as, paid search management that have paved the way to your site.  But now you are not achieving your BUSINESS objectives of increasing SALES AND PROFITABILITY.

This is a preview of “Converting Web Site Visitors, Beyond Search Engine Optimization”
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Web Development and Search Engines

By Duran | Published: July 8, 2008

In the 90’s, when the first websites started to pop up on the web, nobody would have thought that things would get so complicated for the web development industry. Building was pretty easy and self explanatory then. Anybody who knew html and how to use frontpage could build and upload a website. I remember building my first website on geocities and I was so excited when I saw it indexed in Yahoo and Altavista in 1994. We did not have the big Google then.

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The Most Valuable Prospect & The Most Valuable Tool

By Arthur | Published: July 8, 2008

Prospect Lists, Telephone Directories, Databases, Mail Lists, Print Advertising, Radio & TV advertising, Trade Shows, Direct Mail, Coupon Books and Mailers, Restaurant Placemats, Billboards, Direct Mail, and, oh yes, Telemarketing … you know them all.  All proven methods supposedly as part of marketing strategies to promote sales, generate leads and establish brand names.  What do they all have in common?  Among countless other things, all have low levels (small percentages) of success.  They all depend on the laws of probability that a tiny percentage of recipients of the marketing message will be received at precisely the time the “prospect” is actually interested in actually buying the very product or service that is being offered.  For instance, it is commonly believed, and accepted that a 1% response rate to a direct mail piece is “good.”  And if you follow up the mailing with a telephone call (at significant additional expense), you can increase this rate to a lofty 3%!  

This is a preview of “The Most Valuable Prospect & The Most Valuable Tool”
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Why Are Google Shares Soaring?

By Arthur | Published: July 8, 2008

To understand the success and the focus of Optimum7 Internet Marketing you need to know the answer to this question.  It speaks directly to the understanding of the long used phrase “the power of the internet.”  What is the power of the internet?  Why is Google so important?  Why is the stock price $700 per share?

Google has achieved “verb-like” status in our culture.  People don’t search online.  They “Google.”  The reason is very basic … the customer experience is nothing short of excellent.  In the search world, the searcher uses Google because they get great results; great results = they find what they are looking for quickly, easily and reliably.  Anything that saves time, is easy to use and engenders confidence is a winner and Google has done that in spades!

This is a preview of “Why Are Google Shares Soaring?”
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