Many marketers get discouraged by SERP (Search Engine Ranking Pages) results if they are not on the top 30 results on Google. This is poor judgment if you are seriously committed to success; One must crawl before Google let’s you walk.

There’s a thin line between efficiency and deficiency when it comes to top management of an Ecommerce company. Therefore, the bigger and more complex the marketing efforts of an Ecommerce operation are, the harder it will be to channel those efforts through the right filters for optimum results.

Hackers, Script Kiddies, Black Hatters, and Crackers exist. To pretend they don’t would be foolish and in the long run could cost you and your online business tons of money.

Here is an example of a system that has too many fail points.

That depends on your goal for your web project. We’ve never been big fans of using template designed by others since we make sure all my sites are built from the ground up to perform in the search engines.

Split testing is a strategy ideally implemented to increase conversion rates for a website. It can show how different variations of a website or a specific landing page can improve user behavior and interaction. This is an essential task for every internet marketing campaign and should be adopted as an everlasting step in the ongoing optimization process.

Recently I was watching a video with an interview of Matt Cutts in which he makes some interesting remarks on the direction of Google and Internet Marketing, which I happen to agree with. It was almost eerie as it sounded like a playback of recent conversations I have had with others.

Traditionally, public relations have always been a tool used by brands and big companies to enhance their image, increasing consumer awareness and sales. PR is still a big part of marketing and promotion for big companies like Coca Cola, Microsoft and Apple. As big as those names are, you would think that they have all the brand recognition they would ever want, right? Wrong! Why would they keep spending millions of dollars in PR to enhance a brand name, which is already at the top?

The most important metrics involve what users do once they land on your site. From a web development perspective, that is the key to making sales.

It’s no secret. The main objective of all SEO Campaigns is high organic search rankings. The higher you rise on those top 3 pages, the more successful you become. Most SEO Professionals measure success with rankings. We follow a bit of a different route here at Optimum7.

he primary business language of the world is English … 50% of the websites in the world are English. The potential of reaching the biggest audience at minimum cost is already in all web site owners’ hands, they just need to utilize it. Here are some pointers when focusing on a more international campaign:

Controlling your business brand’s image online is essential. Bad PR can kill a brand easily and quickly online. The online world is like a time warp, what could take days or weeks to snowball offline to create a PR nightmare, can literally happen within hours online.