Getting top ranks on Google can only be achieved by following all of the principals and guidelines contained in Google’s Webmaster Guidelines. This constantly updated publication available for free from Google provides any serious website marketer with all of the basic dos and don’ts for optimizing your web site for ranking highly for your targeted keywords.
Before listing some specific tips, let’s first consider some of the basic truths about SEO (Search Engine Optimization).
Answering the question “why is my site not ranking?” can involve hundreds of elements. However, there are 2 main tracks to SEO (Search Engine Optimization), (1) Onsite Optimization and (2) Offsite Optimization.
Onsite Optimization involves dozens of on-page elements including:
There are dozens more onsite elements. All of this is important; however, doing all onsite optimization perfectly rarely results in page 1 rankings for competitive keywords. It is just the essential foundation.
Improving Search Engine Rankings is easier said than done. SEO (Search Engine Optimization) is a never ending marathon of online competition. This is no different than the brick and mortar world as competition is always there and that entails that you COMPETE. Search Engine Rankings are the most oft-used measure of visibility success, especially for commercial sites online.
SEO is the only set of processes that one can use or outsource to Improve Search Engine Rankings. There are two major tracks to SEO, (1) Onsite Optimization and (2) Offsite Optimization. Neither can be relied upon alone to achieve higher search engine rankings; they are interdependent as each one can’t be effective without the other.
Google has a definite list of do’s and don’ts when it comes to Search Engine Optimization. No one can be entirely certain what the exact rules are, but experts have spent years learning what works and what doesn’t. Here is some of the items SEO experts list as contributing page rank factors:
If you’ve got an outdoor advertising contract, you want your billboard put in a spot where the most traffic is going to see it, right? Or if you’re paying for TV ad time, you want your spots to run during a time of day or program where people are going to hear them. The same goes for your Google Page Rank
Search Engine Optimization (SEO) is of course the main set of processes and principals that will drive PageRank. There are two main tracks to SEO; onsite and offsite optimization.
Onsite Optimization Tips for Better PageRank
Nearly every website receives the vast majority of its daily visitors from Google, the dominant search engine for the past 10 years with no clear challenger in site. The reason for Google’s dominance is no different than other products and services that are dominant; they all provide the best results, the best customer experience, the best reliability and the best confidence in the product, service or company. When searchers use Google to find things they are confident and assured that they will find what the y are looking for quickly and reliably. 68% of Google searchers don’t go past the first page of a search; 98% don’t go past the 3rd …best evidence that people are finding what they want quickly.