One of the most frequent questions we get from our clients is, “What else can I do to increase my e-commerce sales?” While we support a long term marketing strategy to improve revenue for e-commerce businesses, there are things that you could do to push sales for your site in the short term. Here are some very effective strategies.
Getting listed on Google Products is a must for every e-commerce site. It might seem like a difficult process but it’s actually very easy. Most likely, you can export a data feed of your products from your e-commerce system, do some edits and upload to Google Shopping via AdWords. You must have an MPN (Manufacturer’s Part Number) or a UPC (Universal Product Code) for your products.
This is a preview of “Top Strategies to Push Short Term Sales for Your Ecommerce Store”
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We all use travel websites like Booking.com, Expedia.com and Orbitz.com. There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels?
There are hundreds of thousands of hotels in the world. They all have one thing in common: being listed on one or more of these big travel sites. If you are a hotel owner, then you probably know that these websites take around 15-25% commission from every hotel booking. That’s a big chunk!
This is a preview of “Building an Integrated Agency / Hotel Booking System with WordPress”
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Ordering food for delivery has become incredibility popular thanks to integrated online ordering systems. Mostly large pizza chains such as Dominos paved the way for the convenience of ordering food online. Their “Track Your Pizza” functionality is still very famous. Since ordering food for delivery online is very convenient, websites like GrubHub took advantage of this by aggregating thousands of restaurants and adding their menus to their system.
This is a preview of “Restaurant Ordering System; OrderUp and GrubHub Clone”
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At Optimum7, we often discuss different approaches to client consultation. At the end of the day, our clients rely on us to guide them with their business, marketing and technology needs while expecting increased brand visibility and business. I was thinking about this the other day after a Monday staff meeting and a heated discussion. So I decided to put it in writing.
When I think of the word “consultation,” many terms come to mind such as ethics, expertise, efficiency, leadership, professionalism and diversity. This list comprises what I think are the fundamentals of consultation. Please bear in mind that you cannot pick and choose here, this is a collective list. Only if you utilize a majority of these suggestions, will you be able to handle consultation work in an efficient manner.
This is a preview of “Fundamentals of Marketing and Technology Consultation”
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If you are a part of an organization that continuously evolves, tests new processes, pushes the limits of efficiency always wanting to grow, regardless of which industry you are in, you will need a very good project management system.
It’s very important to have the right kinds of people working in your organization. Creativity, initiative, responsibility and efficiency are terms used often at Optimum7 by our staff. However, having the right employees isn’t enough; you need more to truly become organized and get things done on time, every time. You need to be able to support the team with tools, systems and processes to help guide your staff towards their individual and team objectives..
This is a preview of “Automating Your Project/Client Management System or CRM with Custom Podio Development”
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When it comes to running a successful Ecommerce business, minor details and functionality can make big differences. If you are processing hundreds of orders daily and have thousands of users visiting your site at any given time, usability means everything and you should do everything in your power to increase conversion rates.
Customers hate minimum quantities when ordering online. However, based on the products you offer, the minimum quantity rule can be essential and make the difference between making and losing money on an order. Most Ecommerce companies have built-in rules for minimum quantities.
This is a preview of “How to Force Minimum Quantity / Incremental Quantities in Volusion Ecommerce”
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If your eCommerce store offers two hundred products or more, it’s going to be difficult for your users to find exactly what they’re looking for quickly. While you may want to make it easier for your customers, your category structure and Volusion’s built-in search tool will not always be sufficient for this functionality. Also, if you offer thousands of products with many different options, the need for it becomes paramount.
Benefits of an Advanced Search Function / Advanced Product Filter
An advanced product filter or search function offers many benefits for both you and your customers, including:
This is a preview of “Advanced and Custom Product Category Filters and Search Result Pages for Volusion”
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Courtesy of O’jay Barbee @ Dreamstime.com
Custom products are one of life’s many joys. From personalized t-shirts and coffee mugs to throw pillows and ID cards, there are not many retailers who can give their customers that “made just for you” feeling. However, providing your customers with an easy way to select custom options in your online store can prove far more difficult.
In general, eCommerce carts allow retailers to sell products with several custom options. Let’s pretend you’re an apparel manufacturer that sells t-shirts in bulk (or maybe you actually are!). You sell ten unique styles of shirts and each comes in five colors and five sizes. Each style and size has a different price, as well as a different weight, which you’ll use to calculate shipping costs.
This is a preview of “Custom Ecommerce Ordering Functionality for Styles, Options and Uploading/Editing Logos, Embroidery and More…”
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There is no question that the demand for a product varies from one location to another. Healthcare doesn’t cost the same in New Jersey as it does in California. Neither does health insurance or even car insurance. Price fluctuation based on geographic location is perfectly normal when it comes to these industries as well as department stores, such as Macy’s and Nordstrom, and many other nationally based businesses
When it comes to eCommerce sites, location-based pricing is not illegal, but it is frowned upon. How would you feel if you lived in Florida and your cousin Billy in Kentucky bought a pair of sunglasses for $50 from the same site that charged you $60? Of course, you wouldn’t be too happy. (Though Billy in Kentucky probably would be! ;o)
This is a preview of “Displaying Different Pricing Based on Location (States, Regions) on an eCommerce Site”
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