Author Archives: Duran

Duran Inci

Duran Inci is an Internet Marketing Expert with over 10 years experience in E-business, including all forms of lead generation (including Search Engine Optimization) and web promotion. Duran has built and managed all aspects of Internet Marketing & E-commerce operations including, e-business planning, analytics, network integration and strategic partnerships. Duran has a strong history of building revenues through effective e-commerce strategies. The exceptional breadth of Duran’s technical skills ensures that Optimum7 clients have the best, most current tools available to maximize impact of their online marketing campaigns. He leads our entire development team in our Miami office.

The Google Penguin Update Solution; I Lost All My Ranks and Traffic. Help!

By Duran | Published: May 11, 2012

Last Wednesday, I presented at SMX Toronto at the “Big Google Kitchen Sink Panel”. My presentation outlined how to build a Panda-proof content strategy, authority optimization, as well as Google’s top 10 do’s and don’ts for content. In addition, I presented a Panda reversal case study, the emerging importance of MicroData and backlinking strategies involving the social media.

Google has since released yet another update, dubbed the Penguin update, proof that Google is increasing the pace of change as they seek, what they believe to be, better search results. Maybe one day they’ll run out of cute animals to push these unnerving updates… Nonetheless, a thorough strategy is needed to deal with Google’s increasingly frequent algorithm changes and potential loss of rankings as a result of these updates.

This is a preview of “The Google Penguin Update Solution; I Lost All My Ranks and Traffic. Help!”
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Insurance Internet Marketing

By Duran | Published: April 30, 2012

Insurance coverage has changed drastically in the past decade. Consumers are looking to go online and get quotes for a policy and a comparison of prices between your company and your competitors. Some of the greatest successes include Progressive’s “name your own price tool,” Allstate and State Farm’s television campaigns, the Geico gecko and Esurance’s brand re-invention. What has distinguished Esurance from its better-known competitors is positioning itself as a company built online to service the online community. Their sites and mobile applications have a simple layout that provides a great customer experience. Esurance has left behind their secret agent mascot Erin and opted for an advertising campaign that chooses a more direct approach in reaching out to potential customers.

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Internet Marketing Review

By Duran | Published: April 27, 2012

What can Internet Marketing companies really do for you?

Internet Marketing involves directing users interested in your products or services to your website with effective marketing strategies. There are many Internet marketing companies that will offer their services to you, but what can they really accomplish for your or your business? No matter what your level of experience is or how strong your brand presence may be, before you hire an Internet marketing company, you should follow the same basic steps you would in hiring a new employee.

Establishing your pool

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Internet Marketing for Beginners

By Duran | Published: April 26, 2012

Knowing Who You Are

Any business’ identity on the Internet is a reflection of their presence in the real world. The difference online is marketing yourself effectively to connect with users searching for your services. You need to ask yourself two questions before you begin planning any Internet Marketing efforts: what are you trying to accomplish and what is your end goal? Once you can provide an answer, see how it relates to your product or service. Does your company deal in B2B (business to business) or B2C (business to consumer)? Also, what online mediums are you going to use? Below is a guide to getting the most out of your efforts and connecting it to your end goal.

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The New and Improved Dotcom Bubble

By Duran | Published: April 11, 2012

The Facebook acquisition of Instagram raised a lot of eyebrows and questions. Is Instagram actually worth a billion dollars?

If Facebook had not bought out Instagram, would another company have?

No one knows of course.  Certainly no one knows whether it is worth a billion dollars to Facebook or anyone else.  Certainly Facebook believes it is worth it.  However, we only can speculate whether or not Facebook made a good business decision; after all, they have a great track record so far and so who is really qualified to know what Facebook has in mind.  Could it be a direct line relationship to profitability?  Could it be a defensive move of sorts to control a perceived competitive threat?  What is the plan?

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Resort Internet Marketing; How to Market Resort Hotels

By Duran | Published: March 31, 2012

Resort Internet Marketing is an essential factor in attracting customers to exotic resort locations. Since 2009, online marketing spending has climbed almost 15 percent each year. On the other hand, traditional marketing and print media expenses have been steadily declining at the same time. How are companies making a success of online marketing?

The Advantages of Internet Marketing For Resorts

Many resorts have relied on brochures and pamphlets for years. While these tools are still effective ways of reaching some customers, the Internet has become the first place travelers look for information on vacation lodgings. This alone is a serious reason for resort owners to reexamine their existing marketing strategies.

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Integrated Internet Marketing

By Duran | Published: March 30, 2012

The golden days of marketing solely with flashy television advertisements or print media have quickly faded with the advent of the Internet as a marketing and sales platform. Online businesses have unique needs that need a multi-tiered approach to increasing sales and building a solid customer base for long term success. A uniform plan is no longer an ideal solution because the competition is only getting stiffer and more up to date with marketing advancements. Each part of an integrated marketing plan will help reach each business owner’s goals and Optimum7 wants to build one from the ground up for your company.

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Local PPC (Pay per Click) Advertising

By Duran | Published: March 29, 2012

Back in the early days of Internet marketing, pay-per-click (PPC) advertising was not very competitive. There were few companies taking advantage of the first networks such as Overture and Adwords. As search volume increased on search engines, PPC became more competitive.

PPC ads can be the most targeted ads in your online marketing campaigns. Companies only pay when prospects respond by clicking a link (ad). Not only does this restrict AdSpend to highly targeted prospects, but it also provides valuable insight into the prospects’ motivations. Local PPC advertising campaigns set up with a professional Search Engine Marketing consultant allow local businesses to tap into long-tail search queries and draw a steady stream of prospects to their websites and physical locations.

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Search Engine Optimization (SEO) Proposal

By Duran | Published: March 29, 2012

Search Engine Optimization is an integral part of any effective Internet Marketing strategy. The majority of a site’s organic traffic comes from search engines such as Google and Bing. SEO is the process of building a search engine friendly site that is also informative and engaging. An effective SEO strategy will move your page up the search rankings.

Where your company ranks on the major search engines for related keyword phrases, your online presence improves dramatically. Most people begin their search for information, products, and services using an Internet search engine, but they rarely go past the first page of search results. If your site is not on page 1 for targeted keywords, you are essentially invisible and obviously missing sales opportunities. Optimizing your site will ensure that it does not stay buried for long.

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How Search Engine Marketing Works

By Duran | Published: March 27, 2012

Search Engine Marketing (SEM) is a combination of online marketing strategies designed to maximize a brand’s visibility with searchers on the Internet. Some companies use the acronym SEM to refer only to pay-per-click advertising programs, but here at Optimum7, we understand the importance of a comprehensive plan that blends Search Engine Optimization, Reputation Management, and Pay-Per-Click Advertising to attract prospects and create a steady revenue stream.

Search Engine Optimization

Search Engine Optimization (SEO) refers to all the things you can do to make your site’s pages more visible in the search engines. This includes:

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Pay Per Click Program

By Duran | Published: March 27, 2012

Pay-per-click (PPC) advertising starts out simply. Within minutes, anyone who can read and follow directions can launch their first pay per click program. Google makes it simple because the easier it is to run ads, the more money AdWords makes. Of course, Google makes money whether or not your particular PPC campaign succeeds, and that is where simplicity becomes a trap for many companies advertising online.

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Online Reputation Services

By Duran | Published: March 9, 2012

The rise of the digital age brings a whole new threat to companies large and small. Web pages that never expire and simple tools for creating viral campaigns have catapulted the damage one person can do to a company’s bottom line beyond anything we could imagine twenty years ago. Your company insures itself against liabilities and catastrophes. You take steps to reduce these events and their impact on your business. However, if you are not actively protecting your company’s online reputation, you may be putting everything your company has built at risk. Online reputation services can protect your company’s good name and mount a defense as needed.

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