Case Study

Last Updated on Monday, 24 August 2009 01:01 Written by Anthony Calzadilla Monday, 13 July 2009 18:40

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In August 2007, Our Client hired Optimum7 to essentially take complete control of its online marketing strategy by using the existing domain and website. At that point, the company had no visibility for any targeted keywords except the company name. If someone already knows the company name they don't need a search engine anyway. Among other services, Optimum7 focused upon:

  • Sponsored Search or PPC Management Services
  • Organic SEO (Search Engine Optimization Services)
  • Email Marketing Services
  • Website Development Services
  • Website Programming
  • Website Hosting

Solid communication was developed quickly to effectively plan and deliver all phases of our services.

Website Traffic Increase

This data is of less importance than the sets of data to follow in this report. However, it provides a global measure of visits as they pertain to the most significant data in terms of traffic sources, visits and keywords.

From Aug 1, 2007 to July 31, 2008 overall monthly traffic had a 229% Increase, with average monthly visitors increase from above 3400 (almost all direct traffic) to over 7800 monthly.

Search Engine Traffic Increase

Using Optimum7 SEO processes and strategies, we increased client traffic 182%.

The top 5 keywords now account for over 41% of search engine traffic.

Search Traffic results from users visiting the website from a search engine.

Keyword Performance - Top 3 Pages of Major Search Engines

This is the Performance of The Client's Keyword list in the Top 3 Pages of the Major Search Engines.

The client now enjoys well over 2,000 listings on the top 3 pages of Google, Yahoo and MSN involving over 1,000 unique keywords.

Other Web Traffic Increase

Optimum7 SEO, not only resulted in great search engine traffic; total visits were further propelled from referral traffic initiated from other websites sending traffic to the client website.

Direct Traffic jumped 203% while referral traffic spiked by a whopping 883%.

Direct Traffic results from users going to the website directly, and not from a search engine or another website.

Users usually type the url directly into the browser with this traffic.

Referral Traffic results from users going to the website from a link on another website.

This excludes Search Engine Traffic.

Organic Search Engine Traffic

Organic Traffic refers to Free Traffic from the search engines. (Google, Yahoo, ASK, MSN, AOL, and more).

Organic describes a search that returns results by indexing pages based on content and keyword relevancy. This is in contrast to listings ranked based on who paid the most money to appear at the top such as those on Overture or Google Adwords.

Sometimes this is called "pure" or "natural search" as it is supposed to be "untainted" by commercial payments or bids.

Organic Search Engine Traffic Increase

Search Engine Free Organic Traffic Increase from Google alone is 1105%.

Pay Per Click Cost Decrease

Pay per click advertising is a great way to get visitors when you need traffic and you need it now. Unfortunately with poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. With a proper internet marketing campaign, you can use Pay Per Click to get immediate visitors and results while implementing Search Engine Optimization to increase Organic search Results.

As organic SEO takes hold where you are getting rankings and conversions from those rankings, you can scale back your PPC campaign, to decrease your overall costs. Pay Per Click is more costly than search engine optimization, but delivers quicker results.

With the increase in Free Organic Traffic for our client, we could then comfortably scale back the Pay Per Click Campaign, therefore reducing overall costs and creating a higher client ROI using Optimum7.

Sales Lead Generated From Website

A Sales lead is someone who filled out the online form to be contacted by our client.

With the Increase in Search Engine Optimization, increase in traffic, and a/b split testing of the website layout and landing pages we have been able to not online increase the amount of leads being generated but also increase the conversion rate of the website.

This chart shows the increasing leads being generated from our clients website.

This chart shows the increase in conversion rate of the website by using a/b split testing, and multi-varient testing.