Fundamentals of Search Engine Marketing (SEM)

SEM is no easy task. It requires a thoroughly planned execution strategy and a flawless process to be successful. Depending on the competitiveness of the industry, it might take 6 months to years to achieve substantial results. There are no tricks or magic involved here, just hard work and dedication. There are a lot of roads to take and strategies to implement. However, marketers should not forget the fundamentals of SEM.

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How to Attract More Local Customers Online

There are many small businesses that have difficulties in marketing, specifically attracting local customers. There are many market challenges for small business. Many mom and pop shops don’t have large enough budgets for marketing. For most small businesses, print advertising becomes their medium of choice whether they post an ad in local Newspaper or pass out flyers made on a home PC. TV advertising isn’t even an option for small businesses. Another challenge is that many small business owners do not have the experience in advertising. Very few small businesses are going to know how to calculate brand equity, opportunities-to-see, and day-parting. These are all terms only marketers understand. Another challenge to small businesses is time. Many mom and pop shops are working double the hours in this economy which leaves little time for implementation and tracking of marketing initiatives with various techniques such as pay per click marketing. Most Small business owners spend their time at the business, not sweating over statistics.

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