How to Create Powerful Value Propositions

Value propositions are what drive users to complete some desired action. Whether it’s purchasing a new product or submitting a form in exchange for something, the value proposition can best be defined as the reason why someone will buy a product from you or a service that you offer. Providing strong, legitimate value for users […]

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What are Blogs Good for Anyway?

What are Blogs Good for Anyway?

  Are you kidding me? Blogs are the new cave dwelling, the rock and chisel, the ink and quill, the newspaper, the new billboard, the email—blogging has become THE way we communicate to the general public. Like almost anything new and innovating, blogging wasn’t always taken seriously. For the traditional readers and trailblazers in the […]

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