10 Commonly used Chrome Extensions for Marketers

For many marketers, managing time can be the biggest issue. To improve efficiency and streamline the always-ongoing marketing process, there are a plenty Google chrome extensions one should download to ensure that their time is being used effectively. These are the 10 marketing extensions I should have downloaded a long time ago and that have […]

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How to Prevent Criticism for Your Content

How to Prevent Criticism for Your Content

Criticism. It can be said that it’s a writer’s Achilles’ Heel, and the Kryptonite of a writer’s creativity. It’s a response that can either boost or kill an article. As a copywriter, we write with the goal of delivering a solid message to our readers. Ideally, we want to believe that what we’ve written is […]

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Create Client Facing PPC Reports with Metrics That Matter

What is the one thing every PPC (Pay-Per-Click) specialist hates the most? Reporting. Not because it is a pain in the butt, which it can be, but because it can be hard to effectively communicate campaign performance to clients—who are often spending thousands of dollars each month yet do not completely understand how their money […]

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