How We Saved a Client $100,000 in PPC Spend

  The digital pay-per-click advertising world is complex and full of nuances. By paying attention to the little details, you can save yourself and your client a huge headache (and potentially a lot of money). One of our clients runs multiple comparison shopping engine campaigns on several of the top platforms available including Google Shopping, […]

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Create Client Facing PPC Reports with Metrics That Matter

What is the one thing every PPC (Pay-Per-Click) specialist hates the most? Reporting. Not because it is a pain in the butt, which it can be, but because it can be hard to effectively communicate campaign performance to clients—who are often spending thousands of dollars each month yet do not completely understand how their money […]

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Google Shopping Bid Optimization for a Successful Campaign

Google Shopping Bid Optimization for a Successful Campaign

Google Shopping is Google’s platform for selling commodity goods and it is growing faster than Amazon and Ebay. Every day more advertisers start advertising on Google Shopping and competition is getting tougher. If you don’t have custom product, your job is even harder. A lot of advertisers will be promoting your products. There are couples […]

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Tips for Designing Landing Pages that Convert

This week, I had the opportunity to work on a few landing pages for one of our newest clients. As always, I started with a bit of research to see what types of trends designers are following in regards to PPC. Now that I’ve finished my research, and completed the set up for the pages, I thought I’d share some of my findings in my article this week.

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