Knowing When To Stop a Marketing Initiative

Killing off a marketing campaign never feels good. All those countless hours spent creating and optimizing a marketing campaign that — no matter what you tried — just didn’t deliver tangible results. After all the time and money invested, the effort you put in feels like a waste, and chances are it’s costing you or […]

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Why You Should Record (And Listen to) Your Business’s Customer Service Calls

Why You Should Record (And Listen to) Your Business’s Customer Service Calls

“This call may be recorded for quality and training purposes…” Who hasn’t heard this phrase? We hear it nearly every time we call a company’s customer service line. And even though its expression protects the company; saving it from violating anti-wiretapping laws (among other regulations), have you ever stopped to consider why they believe it’s […]

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How to Find Great Marketing Interns

How to Find Great Marketing Interns

The growing pressure for students and new graduates to gain experience before beginning a career has led more of them to take on internships. And while that may sound like a good thing for businesses hiring interns, it means that companies will need to spend more time searching through a large pool of candidates to […]

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Google’s New Responsive / Mobile Site Algorithm May Affect your Rankings

Google recently announced that it would be making significant updates to its algorithm and how it ranks mobile search results on April 21st 2015. Mobile-Friendly Websites Will Rank Better in Mobile Search This update will start labeling websites as “mobile-friendly.” This designation will be an important factor that determines whether your site should rank higher […]

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