product descriptions

Writing eCommerce Product Descriptions That Customers & Search Engines Love

As an eCommerce storeowner, it’s not just your store or brand name, but also the product itself that’s in fierce competition with everyone else in the digital marketplace. When you’re managing a digital commerce operation, it’s important to strategically market your products so that they can have the best online visibility. You can have the […]

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5 Easy Tips to Get Rid of Writer’s Block

5 Easy Tips to Get Rid of Writer’s Block

It’s about that moment when you freeze in front of your keyboard or sheet of paper with a blank page staring right at you, asking you to share your thoughts. Yet, you’ve drawn a blank even wider than the one you’re looking at. If you’re a writer, you know exactly what I’m talking about—that pretty […]

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How to Prevent Criticism for Your Content

How to Prevent Criticism for Your Content

Criticism. It can be said that it’s a writer’s Achilles’ Heel, and the Kryptonite of a writer’s creativity. It’s a response that can either boost or kill an article. As a copywriter, we write with the goal of delivering a solid message to our readers. Ideally, we want to believe that what we’ve written is […]

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Create Client Facing PPC Reports with Metrics That Matter

What is the one thing every PPC (Pay-Per-Click) specialist hates the most? Reporting. Not because it is a pain in the butt, which it can be, but because it can be hard to effectively communicate campaign performance to clients—who are often spending thousands of dollars each month yet do not completely understand how their money […]

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