The Advanced Filter functionality allows your customers to find exactly the product they’re looking for quickly and easily. The advanced filter functionality is extremely useful for stores that sell a lot of variations of the same types of products with many different options.
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Advanced Filter Functionality
The Advanced Filter functionality enables customers to sort through a dizzying array of product selection and options. Enable customers to find products with the features or specifications that they are looking for faster. A customer that can’t find what they looking for within a few seconds is likely to bounce from your site. Advanced filters make it easier for them to sort through thousands of items.
Who Is It For?
Advanced filters are for ecommerce stores that sell many variations of the same type of product. For example, a tire sales site may need advanced filters to help users find the right size tire for their vehicle make/model/year. A clothing store may benefit from advanced filters by helping users see products that are only of a specific color, size, and material. We can implement advanced filters for almost every ecommerce platform including Volusion, Bigcommerce, Spark Pay, Magento, 3DCart, WooCommerce, ZenCart and more!
What Does It Do?
An advanced filter can display in many different formats, although it is most commonly used as a sidebar or top bar on category pages featuring many products of the same type. Users can then use the filters, either by selecting checkboxes or using drop-downs to find products that only meet the criteria that they are filtering for. For example, on a website that sells women’s clothing, a customer might only want to see mid-length, yellow, cotton sundresses amidst thousands of other options. The advanced filter will allow that customer to only see the products that meet that criteria.
- And more! Nearly unlimited defined product characteristics can be used in a filter.
Benefits of an Advanced Filter
Users who can’t quickly find what they’re looking for on an ecommerce platform are likely to bounce and abandon their search in favor of another vendor. Either they believe you do not stock what they’re looking for or they leave in frustration because they’re unable to filter out the noise of products they do not want. By quickly allowing customers to filter products, you can experience increased conversion rates and improve the user experience.
The Difference an Advanced Filter Makes
Advanced filters have allowed some of our ecommerce clients to increase their conversion rates. If your site offers a competitive selection and pricing, a conversion rate increase of .2-.4% is attainable by implementing advanced filters.
You don’t just have to let us talk about the functionality. Try it for yourself on our live sandbox and get a feel for what it can do for your ecommerce store.