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The Best Online Marketing Tools

As a search engine marketing specialist, I am constantly learning about new online marketing tools to improve our SEO execution processes. I gathered a list of tools that I currently use during research and analysis of sites for search engine optimization. These tools are helpful for finding keyword suggestions, checking and monitoring backlinks, assessing the competition, and getting an SEO snapshot of a webpage.

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Why Should You Outsource SEO

Search Engine Optimization (SEO) is the set of processes designed to successfully compete for top organic rankings via specific keyword searches. It is generally well understood that getting to the top pages, even page 1, is of paramount importance to be regularly found online by those who are entering keyword phrases that are most relevant to the website being promoted.

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Define Social Networking

I am often asked by those not familiar with internet market marketing to explain to them what social networking actually is before even beginning to try to understand what it can do for them online and for their internet marketing objectives.

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How to Hire an SEO Professional

Whether you wish to outsource Search Engine Optimization (SEO) Services or hire an SEO Consultant it is critical that you create an internal process that you will closely to follow to search, evaluate and ultimately decide and hire the right SEO Professional for your business. Your process should not be complicated as it should closely parallel the process you should already be following when hiring a key employee.

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Online Marketing Plan

If you own a website ,then you definitely understand that without marketing it effectively, it will be lost among the thousands or millions of sites on the web that hold similar information. The only way to have a successful website is to have a great online marketing plan. So how do you find the marketing […]

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Why Do People Use Online Social Networks

Social Networking is one of the biggest crazes on the internet. People are using social network web sites such as Facebook or Myspace to reconnect with old friends from elementary school, colleagues from work, and even their favorite celebrities and musicians. But the internet has been widespread for a long time and web sites built for the purpose of profile sharing is nothing new. So why have social networks taken off so much in the last few years? When MySpace was a new website and social networking was in its’ infancy, it was normal for youngsters to add all the people in their social circles as friends on the site. Currently Facebook is so huge, it is very common to find people with networks spanning from their friends at school, to their teachers, parents, friends of the family and even their college professors. There is a clear distinction between the way we look at and use social networking now and how we did in its’ early stages. So what are the factors that have made social networks so huge and why do people use online social networks?

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Why Do We Need Marketing?

For anyone who runs a business of any kind, you’ll know that the true question is not whether we need marketing, but how much do we need? A store owner can have the best products available on the market, and a top notch staff, and they will still flounder financially if no one is able to find their product. Even word of mouth is a form of marketing. It’s impossible to simply put out a great product and expect to get financial rewards. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make inventory and staff.

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Facebook Marketing and Advertising

Whether you are representing a business, product or service there are potentially limitless possibilities when it comes to marketing and advertising on Facebook. Facebook is one of the most popular social networking sites on the web with hundreds of thousands of new users signing up each and every day. It is easy to see why many companies want a piece of this action. You don’t have to be a Fortune 500 corporation to market and advertise yourself on Facebook, or any other social networking site for that matter. Not only does Facebook offer varying degrees of cost for different forms of advertising, there are also dozens of creative ways you can use grassroots marketing and guerrilla tactics to get yourself seen on the network.

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