Our Blog

Google Ecommerce

As more entrepreneurs turn to the Internet to launch new businesses and product lines, they rely on a wide variety of tools to promote their company, brand their names and optimize their websites. One such device is ecommerce systems and shopping carts. These tools are designed to streamline the purchasing process, track customer data and create successful business models. When coupled with SEO (Search Engine Optimization), they are the most effective way to create an online business that achieves greater visibility, increased visitor counts and a larger conversion rate.

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Internet Marketing and Online Shopping

Internet marketing and online shopping are directly related to one another. Internet, or online marketing is the most effective way to brand your product line or services and to increase your visibility on line. It follows that a properly marketed and visible online business will experience a growth of shoppers and a higher conversion rate. The difficulty comes from attempting make a particular website stand out from its competition. In order to be truly successful online, a website must use all of the tools available to increase their visibility and their rankings.

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Database Design in Web Store Front

The traditional store front is just that – a building or window that ‘fronts’ a street. The Internet has changed the meaning of the terminology radically. Today’s storefronts are electronic e-commerce pages. Web store fronts are websites that handle the business of selling, marketing, and shipping.

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HTML5 Development

HTML5 development is an ongoing effort of a consortium of many software developers and other interested industry groups to update and revise Hypertext Markup Language (HTML), which is the core language at the heart of the World Wide Web. The Web Hypertext Application Technology Working Group (WHATWG) started work on HTML5 in 2004 which is being edited by Ian Hickson of Google, Inc and David Hyatt of Apple. The HTML5 specification standard is in various draft states at at W3C (World Wide Web Consortium) which began working with the WHATWG draft of HTML5 in 2007.

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The Future of Internet Marketing and Social Media

Social media sites have revolutionized the way online businesses market themselves and their products or services. Tapping into a community which often is predisposed to your particular brand, product or service has led to increased visibility and sales. The viral nature of some social media sites, like YouTube has also increased brand awareness. As we move forward, the tools and techniques we utilize for our social media campaigns will continue to change. The future of internet marketing and social media is bright.

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Pure CSS3 Spiderman Cartoon w/ jQuery and HTML5 – Look Ma, No Flash!

Update: 10/11/2011 New Animation; Making Internet Marketing Fun with Wufoo and CSS3 Dont have CSS3 animation capable browsers? Watch a video of the animation. Inspiration Searching YouTube for inspiration I stumbled on to the intro of the classic 1967 spider-man cartoon series. While watching I realized that the animation was very basic. It was the […]

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How To Do Social Media Optimization

By now almost everyone with a website is aware of the concept of search engine optimization. Not everyone knows about social media optimization. Like SEO, SMO is a way to increase the visibility of your website in order to gain more targeted traffic and boost conversion rates. The techniques for social media optimization are different than SEO techniques, but it is possible to implement a successful SMO campaign by understanding each step of the process.

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How Effective is Email Marketing?

Everyone gets them. Lots of people profess to not like email ads, and say they’re an annoyance…lots of people just delete them right away. Still, email marketing, if handled properly, can be a very effective tool for marketers. Email marketing can be very cost-effective, and with recent advances in Web analytics, it can be targeted to the exact target market you are trying to reach. One report recently found that using analytics can bring nine times the revenue and eighteen times the profits of shotgun-style broadcast emails.

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