A Beginner’s Guide To Usability Testing

This week, I had the opportunity to create and analyze user testing for one of Optimum7’s clients. I say “opportunity” here because it is just that. After all, it’s not every day you get to see the reaction your design is getting from real users. Typically, it’s quite the opposite. All too often we create a site, nurture it through development, and then send it off to the marketing department to be optimized for search engines. But through user testing, designers get to have a greater part in the conversion optimization process. In this post, I’ll discuss what usability is, why it is important to test it, and how to do it effectively.

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Optimum7’s New Client Strategy

Over the past few weeks, I’ve been writing quite a bit on updating processes and streamlining the way marketing agencies should handle their clients. Typically, marketing firms work by department – design, copywriting, marketing, social media, etc. There is absolutely no problem with each department working independently. I’m a strong believer in working with a team of specialists, rather than a single person who “seems” to know everything.

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Optimum7 is Awarded Expert Developer Status by Volusion

The full-service internet marketing company, Optimum7, is one of few businesses that were recently awarded expert developer status by Volusion due to their success working with SQL, XML, Volusion API and more to provide custom programmed solutions that meet the unique needs of their clients’ online stores. “Optimum7 has long supported Volusion Ecommerce Software as […]

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How to Work With Indifferent Clients

It takes a vey special type of person to be a teacher. You must be patient, kind, selfless, and passionate. One of my cousins is just that type of person. When I ask her how her “kids” are (because she calls her students her “kids”) and she launches into an hour-long conversation about their ups and downs, I’m not surprised. I was, however, quite surprised at her response when I asked about the parents of her students.

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Affordable Rebranding: How to Create a Genuine, Consistent Brand on a Budget

For many companies, there comes a time when the branding that has been utilized for decades no longer fits the bill. This is usually due to a large change, or several large changes, like a change in the marketplace, a merger, an out of date perception, or brand limitations. Whatever the reason, your current branding is no longer serving your company the way it should be, the next step is clear: it’s time for a rebrand.

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Why Clients Must Play A Vital Part in Online Marketing – And How To Convince Them To Do So

The relationship between a client and their marketing agency is reminiscent of that of a child and parent. The marketing agency, taking on the role of the parent, must be fully prepared to nurture and guide. Think back to when you were a moody teenager arriving home to be met with the usual, “what did you do in school today?” from one of your parents. You probably responded back with a brief shrug and the standard “nothing”.

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