When 25% of messages in a person’s inbox are unwanted or spam, it becomes pretty easy for people to ignore yours. Email marketing is still a viable strategy, but creating the kinds of emails people simply can’t ignore takes skill. Nearly a decade of experience testing what works and what doesn’t has gone into our email and newsletter marketing strategies.
Spam doesn’t belong in anyone’s inbox. (Honestly, we’re not even sure it belongs in the grocery store!) No one wants unsolicited messages. You can’t buy email lists anymore. People need to subscribe in order to get your emails. So before we even consider what we’re going to include in your messages, we’ll take a look at your current email lists and collection strategies. If you don’t have a list or collection strategy, we’ll help you build one.
Email Template + Landing Page = $$$
If you want that cabbage, that bacon, that sweet cheddar cheese, you’re going to have to try something new. Slapping up a link after a long, text-heavy message simply won’t work. You have to make an attractive offer that piques your subscribers’ interest. A professionally designed template that adapts itself to the device your reader is using is a must. And once you have all that, you’re also going to need a landing page that supports the original offer you made and convinces people to take you up on it.
You Have to Follow Up With People If You Want Conversions
Email marketing isn’t a one-and-done proposition. It has to be ongoing (usually weekly or monthly) and be of great value to your subscribers. This is the only way you’re going to make money with it. Your value proposition is essential to your success.
If you’re promoting multiple products or services, big-ticket items, or your timeframe for conversions is over 15 days, you’ll need to create a funnel with a strong follow up process. This means that you’ll send specific email templates to your subscribers at predetermined intervals of time. Every template must be designed and written for each stage of the sales funnel to maximize conversions.