Internet Marketing Services

Last Updated on Thursday, 10 September 2009 16:43 Written by Anthony Calzadilla Monday, 13 July 2009 18:04

Optimum7 is an Internet Marketing Company. Internet Marketing is broadly defined as the marketing of products and services using online strategies and techniques to create awareness, visibility, easy access to information, and the necessary communication and utilities to actually transact business.

The 2 major services Optimum7 provide our clients to execute effective Internet Marketing are:

• Search Engine Optimization
• Sponsored Search Management

The design and launch of a website alone basically has a single marketing benefit; the presence of an online brochure that you can refer existing clients or previously-identified prospects to for further information as a resource.

In the absence of any further online marketing, the website can only be promoted through traditional means such as showing the URL on your business cards and other literature as well as print ads, Radio & TV, public relations efforts, billboards, company vehicles, the phone book and word of mouth.

Since adoption of the web as the “first and only stop” for buyers and suppliers has become the rule, the design and launch of a website is at best incomplete, and at worst, a total waste of time and money without an online marketing strategy. No matter how great you feel your website may look or appeal to the visitor, what value is it to the business if the site cannot be easily found online. How then can an online buyer actually find you? How do they find your competitors? The answer should be clear to all readers... it is the search engines. Google, MSN, Yahoo are the 3 largest search engines providing almost 97% of billions of daily searches on the internet. Clearly, this is where you want to be if you want to achieve online business results.

Optimum 7 Search Engine Optimization (SEO) is the service our clients benefit from to make their sites highly visible online to those searching for precisely the products and services offered. In the simplest terms, Optimum7 SEO is the process which transforms your website to effectively communicate your targeted keywords to the search engines. SEO and the Search Engines are all about RELEVANCE... the higher the relevance, the higher the rank. The search engines use hundreds of factors to rank sites based on relevance. However, there are two major factors, (1) Unique content that contains the correct representation of keywords and phrases and (2) the number of meaningful inbound links (backlinks) from outside your website pointing directly to relevant locations within your website.

Optimum7 SEO Sub-Specialties are the individual specialties involved in the total SEO service are as described here.

• Client Consultation and Research
• On-Site Optimization
• New Content / Copywriting
• Inbound Linking (Off-Site Optimization)
• Syndication
• Submissions
• Social Media Optimization
• Social Bookmarking
• Conversion Optimization
• Monitoring and Reporting
• Pay for Performance SEO

The Point: Optimum7 SEO is targeted on results. We do not charge you based upon the individual services. We are focused on the ROI and the actual business objectives of the ongoing project. In other words, we don’t stop at a certain number of links, a certain amount of content, a certain amount of submissions. We don’t offer multiple flavors... Platinum, Gold, Silver, etc. To us, it doesn’t make any sense. What is better than page 1? Does anyone actually want the goal to be page 2, 3 or 4? Can any SEO company “dial it in” so that they know that a lesser level of service will achieve a successful result? Therefore, Optimum7 is a Premium Service and by definition is custom in every way to maximally achieve the best result. Is there really any other way?