New Jersey Search Engine Optimization (SEO)
Last Updated on Thursday, 15 October 2009 14:31 Written by Jorge Monday, 20 July 2009 21:14
Ten years ago, the internet was little more than a curiosity to many, a fad to some and a bold new development in the technological and informational revolution to a precious few. However, through the boom and bust of the internet craze, the web has emerged as the chief source for information, communication and business commerce and transactions for an ever-growing population for over 225 million in the U.S. and over 1.5 billion worldwide.
The internet is not for just Google and Amazon anymore. It is main stream, both locally and globally. Virtually every profession, business and trade has its place on the web.
The good news is that it's never too late for those who "get it." The opportunity to build your business on the web has never been greater because the web is getting more sophisticated all of the time. It would surprise the uninformed that you don't need to be a corporate behemoth to compete and win on the internet. This is not to say that it is easy. It's competitive. But, if you "get it" you will realize that online success can be the key to achieving your business objectives and much more.
The internet is about websites and businesses on the web have business websites. So, everyone has the same opportunity as their "public face" all have the same foundation... they all start from the same place.
It comes down to competing effectively and competing effectively comes down to understanding the factors, the skills sets, the services needed online. The key source of services and information to effectively compete online is by seeking out the best Internet Marketing Companies. Here is what you should look for:
- Search Engine Marketing - these are firms that have proven competencies (success stories and case studies) that clearly demonstrate success in the key areas of Organic Search Engine Optimization and Paid Search Management. These are the two primary services which focus on the two sections of every search page... the organic or natural listings and the sponsored listings or advertisements. Look for key online marketing "sub-specialties" such as:
- Social Media Marketing - for instance, the ability to take advantage of MySpace, YouTube et al to promote your business and grow your business through various social / viral marketing techniques.
- Social Bookmarking - the use of these sites to help popularize your website and drive traffic directly to your web pages.
- Content Syndication - the use textual / copy written content syndicated widely throughout the web with direct linking / attachment to relevant content contained within your business website.
- Conversion Optimization - should be the same firm as the Search Engine Marketers. The Search Engine Marketers create visibility so that online searchers will click on your listing because they see you on the top pages for your targeted keywords. However, you also want the Internet Marketing Company to demonstrate expertise / success stories of optimizing the website to "funnel" visitors to a favorable action... the action of conversion, whether it be a purchase of a product, filling out a lead form or a simple phone call or email.
- Management - the expertise of monitoring and measuring statistical information to consistently refine the strategy to further optimize both visibility and conversions.
- Search Engine Copywriting Services - all Search Engine Marketing requires content and plenty of it. Make sure you find sources internally and externally that can generate content for the specific purposes of Search Engine Marketing.
- Ecommerce and Ecommerce SEO - seek companies with demonstrated success stories designing and optimizing ecommerce websites clearly providing the online visitor with a great online shopping experience. In addition, the company should be able to optimize the contents of the online store to optimize the store as well as the entire website.
- Web Programming - many websites / owners require special custom capabilities and applications to improve and enhance the engagement with the website visitor. Seek Internet Marketing Companies with specific expertise in such as areas as Web 2.0 applications, AJAX, CGI / Perl Programming.
From a purely business point of view, seek Internet Marketing Companies that have some "skin in the game." In other words, is their compensation contingent on performance or do they get paid whether they are successful or not? Seek Pay-for-Performance as a key component of your agreement with an Internet Marketing Company.
The Web is still wide open for those who "get it." I suggest you get it! Understand what you want to become, where you want to be 1 year, 3 years, 5 years from now. Have a vision... have a passion. Then plan and partner with the best you can find. As with anything really worthwhile it comes down to commitment and perseverance. It will be done by many thousands and you can be one of them. Make it happen!
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