http://www.optimum7.com/rss/internet-marketing-podcasts.rss.xml Internet Marketing And Search Engine Optimization en-us Optimum7.Com info@optimum7.com info@optimum7.com mirabyte Feed Writer 1.0 Mon, 16 Mar 2009 16:18:20 -0500 www.optimum7.com www.optimum7.com/images/logo-optimum2.jpg internet marketing search engine optimization online marketing social media seo augmented reality apple tablet microsoft courier digital media sem search engine marketing social media Twitter, Facebook, Digg, StumbleUpon Google Wave iphone droid landing page optimization Melissa and Shervin discuss Walmart's intention of acquiring the Media Sharing Site "Vudu" and Apple's Anti-smut Campaign. http://www.optimum7.com/podcast/mp3s/theclickep24.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep24.mp3 Fri, 26 Feb 2010 11:56:43 -0500 Melissa and Shervin discuss the topics of the week in the Internet Marketing Industry. http://www.optimum7.com/podcast/mp3s/theclickep23.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep23.mp3 Fri, 19 Feb 2010 11:56:43 -0500 Melissa and Shervin discuss the release of Google Buzz. http://www.optimum7.com/podcast/mp3s/theclickep22.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep22.mp3 Fri, 12 Feb 2010 11:56:43 -0500 Melissa and Shervin discuss the release of the Apple Ipad and the mixed reviews following its release. http://www.optimum7.com/podcast/mp3s/theclickep21.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep21.mp3 Fri, 5 Feb 2010 11:56:43 -0500 Melissa And Shervin discuss the issues between China's censorship of Google's search results. http://www.optimum7.com/podcast/mp3s/theclickep20.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep20.mp3 Fri, 29 Jan 2010 11:56:43 -0500 Melissa And Shervin Discuss The New Google Nexus One Phone and How the Introduction Of This Phone Revealed Bigger Plans To Help Google Move Towards Domination Of The Cell Phone Industry http://www.optimum7.com/podcast/mp3s/theclickep19.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep19.mp3 Wed, 13 Jan 2010 11:56:43 -0500 Melissa And Shervin Discuss Internet And Technology Developments In 2009 And Talk About What Is To Be Expected In 2010 http://www.optimum7.com/podcast/mp3s/theclickep18.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep18.mp3 Wed, 6 Jan 2010 11:56:43 -0500 Melissa and Shervin discuss the demand for digital media and the technology that comes along with it. How will Kindle change the book industry? Will Apple get into the business of electronic readers? http://www.optimum7.com/podcast/mp3s/theclickep17.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep17.mp3 Wed, 23 Dec 2009 11:56:43 -0500 Melissa and Shervin discuss the elements and significance of Landing Page Optimization to increase conversion rates. http://www.optimum7.com/podcast/mp3s/theclickep16.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep16.mp3 Mon, 15 Dec 2009 11:56:43 -0500 Melissa and Shervin discuss the new search result developments by Google starting to slowly take effect. http://www.optimum7.com/podcast/mp3s/theclickep15.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep15.mp3 Mon, 7 Dec 2009 11:56:43 -0500 Melissa and Shervin discuss the most recent developments revealed in the Pubcon SEM Conference in Vegas. http://www.optimum7.com/podcast/mp3s/theclickep14.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep14.mp3 Mon, 23 Nov 2009 11:56:43 -0500 Melissa and Shervin discuss what social media sites are doing to improve site usability and keep users engaged. http://www.optimum7.com/podcast/mp3s/theclickep13.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep13.mp3 Mon, 13 Nov 2009 11:56:43 -0500 Melissa and Shervin discuss what the movie industry is doing to market and continue attracting audiences to keep going to the movie theaters. http://www.optimum7.com/podcast/mp3s/theclickep12.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep12.mp3 Mon, 2 Nov 2009 11:56:43 -0500 Melissa and Shervin discuss the impact iphone has had on the cell phone industry and the new smartphone competitor, the droid by motorola. http://www.optimum7.com/podcast/mp3s/theclickep11.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep11.mp3 Mon, 26 Oct 2009 11:56:43 -0500 Melissa and Shervin discuss how companies use Breast Cancer Awareness for marketing and how to use the internet to support Breast Cancer Awareness Month. http://www.optimum7.com/podcast/mp3s/theclickep10.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep10.mp3 Mon, 19 Oct 2009 11:56:43 -0500 Melissa and Shervin discuss the release of the first version of Google Wave http://www.optimum7.com/podcast/mp3s/theclickep9.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep9.mp3 Thu, 15 Oct 2009 11:56:43 -0500 Melissa and Shervin discuss and compare the Apple Tablet and The Microsoft Courier http://www.optimum7.com/podcast/mp3s/theclickep8.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep8.mp3 Thu, 02 Oct 2009 11:56:43 -0500 Melissa and Shervin talk about augmented reality, a new technology that will be changing how we see the world. http://www.optimum7.com/podcast/mp3s/podcastep8.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/podcastep8.mp3 Thu, 01 Oct 2009 11:56:43 -0500 In this episode of The Click, Melissa and Shervin discuss digital media and music sharing sites. They list popular media networking sites and their networking features, functionalities, and advertising. http://www.optimum7.com/podcast/mp3s/theclickep7.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep7.mp3 Fri, 18 Sep 2009 11:56:43 -0500 In this episode, Melissa and Shervin discuss possible ideas and solutions that would generate revenue for Social Networking sites like Facebook and Twitter. http://www.optimum7.com/podcast/mp3s/theclickep6.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclickep6.mp3 Fri, 11 Sep 2009 11:56:43 -0500 In this episode, Joelle and Melissa discuss issues about social media and how it relates to national and personal security and how an update to Delicious.com integrates new features with Twitter. http://www.optimum7.com/podcast/mp3s/podcast4.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/podcast4.mp3 Mon, 10 Aug 2009 11:56:43 -0500 In this episode, Joelle and Melissa discuss a recent lawsuit related to Twitter and also give helpful tips on how to get quality backlinks for SEO purposes. http://www.optimum7.com/podcast/mp3s/podcast3.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/podcast3.mp3 Mon, 28 Jul 2009 11:56:43 -0500 In this episode, Joelle and Melissa discuss how celebrities use YouTube to communicate important information with their fans and how the internet has changed the way students pick what college to go to and how they attend class. http://www.optimum7.com/podcast/mp3s/podcast2.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/podcast2.mp3 Mon, 22 Jul 2009 11:56:43 -0500 We introduce a new series of Podcasts this month. Joelle and Melissa speak about Internet Marketing, Social Media, Social Bookmarking, Micro-blogging, Online Branding and Design. In this episode, you will learn many tricks as well as important online marketing techniques you can easily implement. http://www.optimum7.com/podcast/mp3s/theclick1.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/theclick1.mp3 Mon, 8 Jun 2009 11:56:43 -0500 The TOTAL PICTURE involves a well coordinated STRATEGY. A strategy differs from a tactic in that it takes all contributing factors into account. It involves establishing a clear set of objectives, then develops the necessary processes involved to meet those objectives. A strategy involves “thinking” and measuring and researching and analyzing. A tactic just attempts a task. http://www.optimum7.com/podcast/mp3s/Website%20Optimization%20-%20The%20Total%20Picture.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/Website%20Optimization%20-%20The%20Total%20Picture.mp3 Mon, 16 Mar 2009 16:56:43 -0500 The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century. http://www.optimum7.com/podcast/mp3s/SEO%20and%20Internet%20Marketing%20%96%20It%92s%20all%20about%20Transparency.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/SEO%20and%20Internet%20Marketing%20%96%20It%92s%20all%20about%20Transparency.mp3 Mon, 16 Mar 2009 16:53:47 -0500 The revolution involves the liberation of the “individual” to actually control their lives through small and large changes in technology and services. Through every advance, every device, every software package, every application and every medium the individual has gained more and more control of exactly if, how, when and with whom they will interact. http://www.optimum7.com/podcast/mp3s/Internet%20Marketing%20%96%20Just%20Part%20of%20the%20Revolution.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/Internet%20Marketing%20%96%20Just%20Part%20of%20the%20Revolution.mp3 Mon, 16 Mar 2009 16:42:32 -0500 Long-tailed keywords are keyword phrases used by Internet users that have 3 or more words in them. An example is Real Estate Broker in Miami. This is highly targeted, and if you are a real estate broker in Miami, you would want to rank for this over broker. Why? http://www.optimum7.com/podcast/mp3s/How%20to%20Use%20Long%20Tailed%20Keywords%20for%20Better%20Traffic.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/How%20to%20Use%20Long%20Tailed%20Keywords%20for%20Better%20Traffic.mp3 Mon, 16 Mar 2009 16:28:15 -0500 http://www.optimum7.com/podcast/mp3s/How%20to%20manage%20growth%20in%20Ecommerce%20Marketing.mp3 Optimum7.Com http://www.optimum7.com/podcast/mp3s/How%20to%20manage%20growth%20in%20Ecommerce%20Marketing.mp3 Mon, 16 Mar 2009 16:20:49 -0500 As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies. Without essaying over the comparisons of “unnamed” companies or competitors, let’s review those qualities you should seek in selecting the right SEO company for your online strategy. http://www.optimum7.com/podcast/mp3s/SEOCompanies.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/SEOCompanies.mp3 Thu, 24 Jul 2008 04:00:00 -0500 One inescapable fact: No matter how great your website looks, it doesn’t mean a thing unless those that you want to find you on Google can’t find you on the top 3 pages for those keywords you would like to be found for. Sixty-Eight percent of online searchers DON’T go past the first page... 98% don’t go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don’t hold your breath. http://www.optimum7.com/podcast/mp3s/SEOMarketing.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/SEOMarketing.mp3 Thu, 24 Jul 2008 03:00:00 -0500 The answer to this question is not ambiguous … Yes!!! If you want to know why and how, I invite you to please read on. If you are interested in a successful website and a successful website equals quality internet marketing and includes search engine optimization, conversion optimization, blogs should be an essential part of the overall website marketing approach. http://www.optimum7.com/podcast/mp3s/InternetMarketing&Blogs-ReallyNecessary.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/InternetMarketing&Blogs-ReallyNecessary.mp3 Thu, 24 Jul 2008 02:00:00 -0500 C-Level Executives have an important stake in the online business performance of their company websites. However, CEOs, COOs, CFO’s and other top execs are no different than any other top executives and business owners when it comes to their website and “the purpose of it all.” Often they are frustrated that a good deal of company money has been spent on website design and promotion yet the early optimism has faded with time as the hoped-for results in terms of sales, profitability and corporate efficiency just didn’t materialize. http://www.optimum7.com/podcast/mp3s/SEO-SignificancetoC-LevelExecs.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/SEO-SignificancetoC-LevelExecs.mp3 Thu, 24 Jul 2008 01:00:00 -0500 Is Internet Marketing an in house function? http://www.optimum7.com/podcast/mp3s/InternetMarketing-Aninhousefunction.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/InternetMarketing-Aninhousefunction.mp3 Thu, 24 Jul 2008 00:00:00 -0500 Website Optimization and Internet Marketing are synonymous terms. The major supporting cast or specialty is Search Engine Optimization or SEO. However SEO is often misunderstood. It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even “tricks.” However so-called White Hat SEO or “ethical” SEO or much more accurately, EFFECTIVE SEO, involves no tricks and the lexicon of meta tags and title tags does little justice to the true scope of what is involved in SEO. http://www.optimum7.com/podcast/mp3s/WebsiteOptimization.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/WebsiteOptimization.mp3 Wed, 23 Jul 2008 23:00:00 -0500 Your Website must get traffic to have the opportunity to succeed. If your website is well designed to convert visitors into new customers and your business model is ready to go to execute new business and provide excellent support, then building traffic is the absolute key to your online success. Here are 8 straight forward ways to build traffic to your site. http://www.optimum7.com/podcast/mp3s/8WaystoBuildTraffic.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/8WaystoBuildTraffic.mp3 Wed, 23 Jul 2008 22:00:00 -0500 If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead. If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it's in the rear view mirror). http://www.optimum7.com/podcast/mp3s/HowtoKeepYourCustomersComingBack.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/HowtoKeepYourCustomersComingBack.mp3 Wed, 23 Jul 2008 21:00:00 -0500 Search Engine Marketing, whether its Organic SEO or PPC, even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION. http://www.optimum7.com/podcast/mp3s/Conversiontherealbottomline.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/Conversiontherealbottomline.mp3 Thu, 24 Jul 2008 14:00:00 -0500 If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead. If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror). http://www.optimum7.com/podcast/mp3s/GooglePageRankisDead.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/GooglePageRankisDead.mp3 Wed, 23 Jul 2008 15:00:00 -0500 Let me give you the answer up front... Both! Now read on if you wish to know more. Firstly, to make sure everyone knows the physical difference see the illustration provided ... http://www.optimum7.com/podcast/mp3s/PPCorSEO.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/PPCorSEO.mp3 Wed, 23 Jul 2008 16:00:00 -0500 Optimum7 - About Us Podcast - Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thread is that after designing and launching the website, the leads and / or the online sales that were expected just didn’t materialize. http://www.optimum7.com/podcast/mp3s/Optimum7-AboutUs.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/Optimum7-AboutUs.mp3 Wed, 23 Jul 2008 17:00:00 -0500 Optimum7 Brief Overview http://www.optimum7.com/podcast/mp3s/Optimum7-BriefOverview.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/Optimum7-BriefOverview.mp3 Wed, 23 Jul 2008 18:00:00 -0500 Optimum7 - PPC - Pay Per Click - Optimum7 Pay Per Click Management focuses on the sales and profitability of our clients’ websites. Our clients come to us for this service because they are seeking a focused approach to online advertising. Often these same clients wish to “bridge the gap” while Optimum7 SEO services are developing organic listings. The fact is that 30% of consumers and as much as 50% of businesses actually trust as first choice and/or click on the Sponsored Search Results in Google. This fact alone makes it critical for a well-defined, well-managed Pay Per Click strategy. http://www.optimum7.com/podcast/mp3s/Optimum7-PPC.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/Optimum7-PPC.mp3 Wed, 23 Jul 2008 19:00:00 -0500 Optimum7 - SEO - The problem is simple: You have already created a website but you are not getting enough leads or sales. You type in search engine keyword phrases in Google, Yahoo or MSN and you are not on the 1st page, 2nd page or even the 3rd page. Even if you are sometimes found on the 2nd or 3rd page you want to increase your ranking so that you will be found by more searchers looking for products and services. How can people do business with you if they don’t know you exist and they cannot find you? http://www.optimum7.com/podcast/mp3s/Optimum7-SearchEngineOptimizationServices.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/Optimum7-SearchEngineOptimizationServices.mp3 Wed, 23 Jul 2008 09:00:00 -0500 Optimum7 - Services Optimum7 is an Internet Marketing Company. Internet Marketing is broadly defined as the marketing of products and services using online strategies and techniques to create awareness, visibility, easy access to information, and the necessary communication and utilities to actually transact business. The 2 major services Optimum7 provide our clients to execute effective Internet Marketing are: • Search Engine Optimization • Sponsored Search Management http://www.optimum7.com/podcast/mp3s/Optimum7-Services.mp3 Optimum7 Internet Marketing http://www.optimum7.com/podcast/mp3s/Optimum7-Services.mp3 Wed, 23 Jul 2008 11:00:00 -0500