Internet Marketing Podcasts


The Click: Internet Marketing, Social Media and More! Episode #1 June 2, 2009 We introduce a new series of Podcasts this month. Joelle and Melissa speak about Internet Marketing, Social Media, Social Bookmarking, Micro-blogging, Online Branding and Design. In this episode, you will learn many tricks as well as important online marketing techniques you can easily implement.
How to Manage Growth in Ecommerce Marketing Mar 16, 2009 There’s a thin line between efficiency and deficiency when it comes to top management of an Ecommerce company. Therefore, the bigger and more complex the marketing efforts of an Ecommerce operation are, the harder it will be to channel those efforts through the right filters for optimum results. Read Article	How to Use Long-Tailed Keywords for Better Traffic Mar 16, 2009 Long-tailed keywords are keyword phrases used by Internet users that have 3 or more words in them. An example is Real Estate Broker in Miami. This is highly targeted, and if you are a real estate broker in Miami, you would want to rank for this over broker. Why? Read Article
SEO and Internet Marketing ; All About Transparency Mar 16, 2009 The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century. Read Article	Website Optimization ; The Total Picture Mar 16, 2009 One inescapable fact: No matter how great your website looks, it doesn't mean a thing unless those that you want to find you on Google can't find you on the top 3 pages for those keywords you would like to be found for. Sixty-Eight percent of online searchers DO NOT go past the first page... 98% don't go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don't hold your breath. Read Article
SEO Companies Jul 24, 2008 As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies. Without essaying over the comparisons of "unnamed" companies or competitors, let's review those qualities you should seek in selecting the right SEO company for your online strategy. Read Article	SEO Marketing Jul 24, 2008 One inescapable fact: No matter how great your website looks, it doesn't mean a thing unless those that you want to find you on Google can't find you on the top 3 pages for those keywords you would like to be found for. Sixty-Eight percent of online searchers DONOT go past the first page... 98% don't go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don't hold your breath. Read Article
Internet Marketing & Blogs - Really Necessary? Jul 24, 2008 The answer to this question is not ambiguous; Yes!!! If you want to know why and how, I invite you to please read on. If you are interested in a successful website and a successful website equals quality internet marketing and includes search engine optimization, conversion optimization, blogs should be an essential part of the overall website marketing approach. Read Article	SEO - Significance to C-Level Execs Jul 24, 2008 C-Level Executives have an important stake in the online business performance of their company websites. However, CEOs, COOs, CFO's and other top execs are no different than any other top executives and business owners when it comes to their website and the purpose of it all. Often they are frustrated that a good deal of company money has been spent on website design and promotion yet the early optimism has faded with time as the hoped-for results in terms of sales, profitability and corporate efficiency just didn't materialize. Read Article
Internet Marketing - An in house function Jul 24, 2008	Website Optimization Jul 24, 2008 Website Optimization and Internet Marketing are synonymous terms. The major supporting cast or specialty is Search Engine Optimization or SEO. However SEO is often misunderstood. It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even "tricks". However so-called White Hat SEO or "ethical" SEO or much more accurately, EFFECTIVE SEO, involves no tricks and the lexicon of meta tags and title tags does little justice to the true scope of what is involved in SEO. Read Article
8 Ways to Build Traffic to Your Website Jul 24, 2008 Your Website must get traffic to have the opportunity to succeed. If your website is well designed to convert visitors into new customers and your business model is ready to go to execute new business and provide excellent support, then building traffic is the absolute key to your online success. Here are 8 straight forward ways to build traffic to your site. Read Article	How to Keep Your Customers Coming Back Jul 24, 2008 If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead. If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it's in the rear view mirror). Read Article
Conversion, The Real Bottom line Apr 24, 2008 Search Engine Marketing, whether its Organic SEO or PPC, even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION. Read Article	Google Page Rank is Dead Apr 24, 2008 If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead. If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it's in the rear view mirror). Read Article
PPC or SEO Apr 24, 2008 Let me give you the answer up front... Both! Now read on if you wish to know more. Firstly, to make sure everyone knows the physical difference see the illustration provided ... Read Article	Optimum7 - Brief Overview Apr 17, 2008 Optimum7 Brief Overview
Optimum7 - About Us Apr, 17 2008 Optimum7 - About Us Podcast - Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thread is that after designing and launching the website, the leads and / or the online sales that were expected just didn't materialize. View Page	Optimum7 - PPC (Pay Per Click) Apr, 17 2008 Optimum7 - PPC - Pay Per Click - Optimum7 Pay Per Click Management focuses on the sales and profitability of our clients' websites. Our clients come to us for this service because they are seeking a focused approach to online advertising. Often these same clients wish to "bridge the gap" while Optimum7 SEO services are developing organic listings. The fact is that 30% of consumers and as much as 50% of businesses actually trust as first choice and/or click on the Sponsored Search Results in Google. This fact alone makes it critical for a well-defined, well-managed Pay Per Click strategy. View Page
Optimum7 - Search Engine Optimization Services Apr, 17 2008 Optimum7 - SEO - The problem is simple: You have already created a website but you are not getting enough leads or sales. You type in search engine keyword phrases in Google, Yahoo or MSN and you are not on the 1st page, 2nd page or even the 3rd page. Even if you are sometimes found on the 2nd or 3rd page you want to increase your ranking so that you will be found by more searchers looking for products and services. How can people do business with you if they don't know you exist and they cannot find you? View Page	Optimum7 - Services Apr, 17 2008 Optimum7 - Services Optimum7 is an Internet Marketing Company. Internet Marketing is broadly defined as the marketing of products and services using online strategies and techniques to create awareness, visibility, easy access to information, and the necessary communication and utilities to actually transact business. The 2 major services Optimum7 provide our clients to execute effective Internet Marketing are: Search Engine Optimization Sponsored Search Management View Page