Wallmart Buys Vudu and Apple’s Anti Smut Campaign
Feb 26, 2010
Melissa and Shervin discuss Walmart’s intention of acquiring the Media Sharing Site “Vudu” and Apple’s Anti-smut Campaign.
Updates in Internet Marketing Industry
Feb 19, 2010
Melissa and Shervin discuss the topics of the week in the Internet Marketing Industry.
The Apple Ipad
Feb 5, 2010
Melissa And Shervin discuss the release of the Apple Ipad and the mixed reviews following its release.
Google Vs. China
Jan 28, 2010
Melissa And Shervin discuss the issues between China’s censorship of Google’s search results.
How Google Is Taking Over The Phone Industry
Jan 13, 2010
Melissa And Shervin Discuss The New Google Nexus One Phone and How the Introduction Of This Phone Revealed Bigger Plans To Help Google Move Towards Domination Of The Cell Phone Industry
Internet and Technology Developments In 2009 And Looking Forward To 2010
Jan 6, 2010
Melissa And Shervin Discuss Internet And Technology Developments In 2009 And Talk About What Is To Be Expected In 2010
The Click Episode 17: Accessing Digital Media: Future of Books and Print Media Online
Dec 23, 2009
Melissa and Shervin discuss the demand for digital media and the technology that comes along with it. How will Kindle change the book industry? Will Apple get into the business of electronic readers?
The Click Episode 16: Landing Page Optimization
Dec 15, 2009
Melissa and Shervin discuss the elements and significance of Landing Page Optimization to increase conversion rates.
The Click Episode 15: Google Caffeine and Other Google Updates
Dec 7, 2009
Melissa and Shervin discuss the new search result developments by Google starting to slowly take effect.
The Click Episode 14: PUBCON Search Engine Marketing Conference 2009
November 23, 2009
Melissa and Shervin discuss the most recent developments revealed in the Pubcon SEM Conference in Vegas.
The Click Episode 13: Updates in the Social Media World; Facebook, Twitter and Others…
November 13, 2009
Melissa and Shervin discuss what social media sites are doing to improve site usability and keep users engaged.
The Click Episode 12: New Internet Marketing Strategies Used By The Movie Industry
November 2, 2009
Melissa and Shervin discuss what the movie industry is doing to market and continue attracting audiences to keep going to the movie theaters.
The Click Episode 11: Iphone vs. Droid
October 26, 2009
Melissa and Shervin discuss the impact iphone has had on the cell phone industry and the new smartphone competitor, the droid by motorola.
The Click Episode 10: Breast Cancer Awareness Marketing
October 19, 2009
Melissa and Shervin discuss how companies use Breast Cancer Awareness for marketing and how to use the internet to support Breast Cancer Awareness Month.
The Click Episode 9: Google Wave and Its Implications
October 15, 2009
Melissa and Shervin discuss the release of the first version of Google Wave.
The Click Episode 8: The Apple Tablet Vs. The Microsoft Courier
October 2, 2009
Melissa and Shervin discuss and compare the Apple Tablet and The Microsoft Courier.
The Click Episode 7: What’s Augmented Reality?
October 1, 2009
Melissa and Shervin talk about augmented reality, a new technology that will be changing how we see the world.
The Click Episode 6: Digital Media and Music Sharing Sites!
September 18, 2009
In this episode of The Click, Melissa and Shervin discuss digital media and music sharing sites. They list popular media networking sites and their networking features, functionalities, and advertising.
The Click Episode 5: Social Media and How Facebook Could Monetize from its Traffic!
September 11, 2009
In this episode, Melissa and Shervin discuss possible ideas and solutions that would generate revenue for Social Networking sites like Facebook and Twitter.
The Click Episode 4: Social Media, Privacy and Security!
August 10, 2009
In this episode, Joelle and Melissa discuss issues about social media and how it relates to national and personal security and how an update to Delicious.com integrates new features with Twitter.
The Click Episode 3: Twitter, Backlinks and Leads for Internet Marketing!
July 28, 2009
In this episode, Joelle and Melissa discuss a recent lawsuit related to Twitter and also give helpful tips on how to get quality backlinks for SEO purposes.
The Click Episode 2: Youtube, Viral Marketing and Benefits!
July 22, 2009
In this episode, Joelle and Melissa discuss how celebrities use YouTube to communicate important information with their fans and how the internet has changed the way students pick what college to go to and how they attend class.
The Click Episode 1: Internet Marketing, Social Media and More!
June 2, 2009
We introduce a new series of Podcasts this month. Joelle and Melissa speak about Internet Marketing, Social Media, Social Bookmarking, Micro-blogging, Online Branding and Design. In this episode, you will learn many tricks as well as important online marketing techniques you can easily implement.
How to Manage Growth in Ecommerce Marketing
Mar 16, 2009
There’s a thin line between efficiency and deficiency when it comes to top management of an Ecommerce company. Therefore, the bigger and more complex the marketing efforts of an Ecommerce operation are, the harder it will be to channel those efforts through the right filters for optimum results.
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How to Use Long-Tailed Keywords for Better Traffic
Mar 16, 2009
Long-tailed keywords are keyword phrases used by Internet users that have 3 or more words in them. An example is Real Estate Broker in Miami. This is highly targeted, and if you are a real estate broker in Miami, you would want to rank for this over broker. Why?
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SEO and Internet Marketing ; All About Transparency
Mar 16, 2009
The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century.
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Website Optimization ; The Total Picture
Mar 16, 2009
One inescapable fact: No matter how great your website looks, it doesn’t mean a thing unless those that you want to find you on Google can’t find you on the top 3 pages for those keywords you would like to be found for.
Sixty-Eight percent of online searchers DO NOT go past the first page… 98% don’t go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don’t hold your breath.
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SEO Companies
Jul 24, 2008
As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies. Without essaying over the comparisons of “unnamed” companies or competitors, let’s review those qualities you should seek in selecting the right SEO company for your online strategy.
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SEO Marketing
Jul 24, 2008
One inescapable fact: No matter how great your website looks, it doesn’t mean a thing unless those that you want to find you on Google can’t find you on the top 3 pages for those keywords you would like to be found for.
Sixty-Eight percent of online searchers DONOT go past the first page… 98% don’t go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don’t hold your breath.
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Internet Marketing & Blogs – Really Necessary?
Jul 24, 2008
The answer to this question is not ambiguous; Yes!!! If you want to know why and how, I invite you to please read on.
If you are interested in a successful website and a successful website equals quality internet marketing and includes search engine optimization, conversion optimization, blogs should be an essential part of the overall website marketing approach.
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SEO – Significance to C-Level Execs
Jul 24, 2008
C-Level Executives have an important stake in the online business performance of their company websites. However, CEOs, COOs, CFO’s and other top execs are no different than any other top executives and business owners when it comes to their website and the purpose of it all. Often they are frustrated that a good deal of company money has been spent on website design and promotion yet the early optimism has faded with time as the hoped-for results in terms of sales, profitability and corporate efficiency just didn’t materialize.
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Internet Marketing – An in house function
Jul 24, 2008
Website Optimization
Jul 24, 2008
Website Optimization and Internet Marketing are synonymous terms. The major supporting cast or specialty is Search Engine Optimization or SEO.
However SEO is often misunderstood. It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even “tricks”. However so-called White Hat SEO or “ethical” SEO or much more accurately, EFFECTIVE SEO, involves no tricks and the lexicon of meta tags and title tags does little justice to the true scope of what is involved in SEO.
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8 Ways to Build Traffic to Your Website
Jul 24, 2008
Your Website must get traffic to have the opportunity to succeed. If your website is well designed to convert visitors into new customers and your business model is ready to go to execute new business and provide excellent support, then building traffic is the absolute key to your online success. Here are 8 straight forward ways to build traffic to your site.
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How to Keep Your Customers Coming Back
Jul 24, 2008
If your PageRank has dropped, it’s not a sign that you are going to start dropping in search engine results. You’re already screwed! Google PageRank is dead. If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror).
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Conversion, The Real Bottom line
Apr 24, 2008
Search Engine Marketing, whether its Organic SEO or PPC, even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION.
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Google Page Rank is Dead
Apr 24, 2008
If your PageRank has dropped, it’s not a sign that you are going to start dropping in search engine results. You’re already screwed! Google PageRank is dead. If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror).
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PPC or SEO
Apr 24, 2008
Let me give you the answer up front… Both! Now read on if you wish to know more. Firstly, to make sure everyone knows the physical difference see the illustration provided …
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Optimum7 – About Us
Apr, 17 2008
Optimum7 - About Us Podcast – Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thread is that after designing and launching the website, the leads and / or the online sales that were expected just didn’t materialize.
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Optimum7 – PPC (Pay Per Click)
Apr, 17 2008
Optimum7 - PPC – Pay Per Click – Optimum7 Pay Per Click Management focuses on the sales and profitability of our clients’ websites. Our clients come to us for this service because they are seeking a focused approach to online advertising. Often these same clients wish to “bridge the gap” while Optimum7 SEO services are developing organic listings. The fact is that 30% of consumers and as much as 50% of businesses actually trust as first choice and/or click on the Sponsored Search Results in Google. This fact alone makes it critical for a well-defined, well-managed Pay Per Click strategy.
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Optimum7 - Search Engine Optimization Services
Apr, 17 2008
Optimum7 - SEO – The problem is simple: You have already created a website but you are not getting enough leads or sales. You type in search engine keyword phrases in Google, Yahoo or MSN and you are not on the 1st page, 2nd page or even the 3rd page. Even if you are sometimes found on the 2nd or 3rd page you want to increase your ranking so that you will be found by more searchers looking for products and services. How can people do business with you if they don’t know you exist and they cannot find you?
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Optimum7 – Services
Apr, 17 2008
Optimum7 - Services Optimum7 is an Internet Marketing Company. Internet Marketing is broadly defined as the marketing of products and services using online strategies and techniques to create awareness, visibility, easy access to information, and the necessary communication and utilities to actually transact business. The 2 major services Optimum7 provide our clients to execute effective Internet Marketing are:
- Search Engine Optimization
- Sponsored Search Management
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