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Vol. 8 June, 2009 - Optimization and Rankings!

Welcome to Optimum7 Monthly

Welcome to the latest issue of Optimum7 Monthly. You are receiving this issue because you are either an Optimum7 Client or have recently requested specific information relevant to the core competencies of Optimum7 including Internet Marketing, Search Engine Marketing, PPC Management, SEO Copywriting, Affiliate Marketing, Website Development, Email Marketing and Web 2.0 programming.

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Every month Optimum7 Monthly will provide you with information and recent developments within all of the areas of online marketing that you should be aware of. We will provide you direct links to relevant information available on optimum7.com. So, if you are presently an Optimum7 client, a client of another online marketing company or continuing to investigate Internet Marketing strategies as you look to the future, Optimum7 Monthly will prove to be a most valuable resource as you continue to stay on top of and up to date with trends and developments of serious relevance to your marketing plans.

We welcome your comments and inputs as everything we do is subject to continual improvement and refinement. So, help us make this regular publication meaningful, relevant and ultimately valuable for you.

Arthur Cooper
President and CEO

Search Engine Optimization Rules

There are many rules to Search Engine Optimization, if we mentioned all the rules here, I think it would easily take over 300 pages. Therefore, we will list the most important Search Engine Optimization Rules. These are all “Must Do” rules and should be the first tasks to complete in an SEO project. Read on...

Organic Search Engine Rankings

Using Google as the gold standard, Organic Rankings are located just below the top where 2-3 Google Ads typically appear, shaded in yellow at the top. There are usually 10 per page. The first page lists the top 10 most relevant organic results for the particular term searched. So organic rankings are the earned rankings as opposed to the Ads you see above and to the right of the organic results. Read on...

Increasing Conversions on an E-Commerce Site

As a woman I naturally love to shop but, believe it or not, I hate going to the mall, hunting for parking, and dealing with bad customer service. In my opinion, a trip to the mall is time consuming and hectic. For me, online shopping is the best way to shop since you can do it from the comfort of your home while having time to research each item and make a better consumer decision. I buy a lot of items online; the only thing I probably haven’t purchased online are groceries and believe me if my local grocery store provided it, that’s exactly what I would do. I prefer it because shopping online is convenient, efficient, and informative. Read on...

Google Local Search and How It Affects Small Businesses

You have probably noticed the fact that most searched now bring up local business results on Google SERPs (Search Engine Results Pages) even if you do not put the location in the search query. Now, if you are asking the question, “Why are the local results showing up if I did not search for anything local?” you are asking the wrong question. The right question would be; “Why do I not show up in that list?” Read on...

How Do I Get to the Top of Google?

I want to go back to some basics in SEO today. We usually deal with more advanced aspects of online marketing. However, recently we see more and more that basics really do matter when it comes to new websites and URLs. Many people asked the following questions;
- “How do I get to the top of Google?”
- “How do I climb the Google mountain?”
- “How can I rank higher on Google?” Read on...

Improve Web Site Search Engine Rankings

If you have a website and you are either not ranking for what you believe to be your most important keywords or terms or you just aren’t getting the amount of traffic you are seeking, you need to Improve your Website’s Search Engine Rankings for your most relevant keywords. Here is a brief outline of our processes that we use so successfully for ourselves and for Optimum7 clients. Read on...