Archives: Media + PR Entry
PR & Media
Popular Ecommerce Solution Recognizes Optimum7 for Innovative Custom Programming — The full-service internet marketing company, Optimum7, is one of few businesses that were recently awarded expert developer status by Volusion due to their success working with SQL, XML, Volusion API and more to provide custom programmed solutions that meet the unique needs of their clients’ online stores. “Optimum7 has long supported Volusion Ecommerce Software as […]
Optimum7 and Florida International University (FIU) Hold Workshop About the Increasing Popularity of Social Media Among Professionals
Leading Internet marketing company and Florida International University educate students about social media in entrepreneurship and searching for a career — On April 8, Duran Inci, Co-Founder and COO of Optimum7 and social media strategist Lucia Sastre spoke to Professor Grizelle De Los Reyes’ and Professor Carlos Suris’s “Media Planning” and “Entrepreneurship” classes at Florida International University’s Biscayne Bay campus about the importance of social media in building a positive online presence, highlighting strategies and real world tactics to advance their online authority and visibility as job seekers.
Florida International University (FIU) leads discussion on bridging the gap between supply and demand for young talent in the IT industry — On March 29th, Duran Inci, Co-Founder and COO of Optimum7, contributed to Florida International University’s (FIU) Information Technology Analytics Group held at the Ronald W. Reagan Presidential House on the main campus. The group discussion determined current and future workforce needs, identified critical occupations and skill sets, reviewed data that state policy makers will examine when making workforce training decisions, and focused on ways to better align education and workforce training programs to meet the needs of researchers and developers in the growing information technology industry in Florida.
COO of internet marketing company highlights the importance of online reputation in today's digital age. — On February 20, Duran Inci, Co-Founder and COO of Optimum7 was invited by a professor at the Miami International University of Art & Design to lead a student workshop on real world digital strategies and specific instruction for positively influencing online authority and reputation through Google Authorship and Social Media. The workshop stressed why students should care about their online presence and the impact it can have on their ability to find employers who will be willing to hire them upon graduation.
This past Monday, Duran Inci, the Co-Founder and COO of Optimum7, hosted a workshop at Florida International University for 150 students in Professor Yu Liu's Principles of Advertising class. The majority of students were marketing majors looking to get into the marketing or public relations field. Duran's presentation covered several aspects of online marketing, most notably the importance of building an online reputation and forming business relationships using platforms like social media.
‘SmartPost’ monitors content execution process crucial to SEO — Internet Marketing Company Optimum7 has developed an internal monitoring tool called “SmartPost,” to manage high volume content creation, quality implementation and distribution. The tool automatically calculates the workload of articles that have to be scheduled, researched, written, and promoted for every client. This allows the company to efficiently manage the content for the more than 100 sites that it is currently marketing.
Optimum7 Releases First Version of Plugin that Demystifies Intricate Microdata Functionality — The much anticipated plugin that allows a large majority of web masters to implement Microdata within their content is now available and free to all WordPress users. The MicroData plugin developed by Optimum7, programs an intricate HTML5 tag system into an easy to use add-on that will allow users of all levels to optimize their web page for search results … just like the search engines want it. After Google, Yahoo! and Bing established schema.org on June 2, 2011 revealing the preferred format for improving a site’s search results, web developers and internet marketers have been figuring out a way to effectively use the markup language, a task that is not only complex but also time-consuming.
Efforts aimed at battling post-graduation unemployment rate — Local internet marketing company Optimum7 has hired six students from Florida International University to fill its Web design, programming, and internet marketing internships. The students were selected from a pool of approximately 20 candidates that attended FIU's internship fair in September this year. The internship slots were awarded to students that demonstrated enthusiasm toward hands-on learning and commitment to a no-nonsense attitude.
Increased online consumer behavior and declining marketing budgets contribute to success — A stagnant economy has not stopped a South Florida internet marketing company from increasing its revenue every year since its founding in late 2007. In the first nine months of this year alone, Optimum7's gross revenue increased 89% over the same period last year.
New marketing strategy targets online lead form conversions — Optimum7 has incorporated an unprecedented integration of CSS3 animation, HTML5 and Wufoo forms to create an interactive lead generation form that steps away from the conventional look. The CSS-3 animation features “(SEO) Scary Evil Octopus" floating in water which turns friendly when clicking on the prompt. In its friendly persona, the octopus plays with the 'email' field of the form that signs up users to receive Google's latest SEO alerts.