Producing Effective Videos for Social Media

From Facebook to Instagram to Twitter, the potential and value that social media has to offer are infinite. In today’s media-rich environment it is key for any business to create effective and successful social media content. Effective content has to be engaging and relatable to the viewer. Video, being the most data-rich medium, makes for the best social media content. It allows you to communicate much more information in an entertaining and engaging way than a picture or graphic. When it comes to creating effective social media videos you should follow these simple tips:

When Producing Social Media Content You Have to Always Keep Your Audience in Mind

When producing any type of social media content, you always have to keep your audience in mind. Your audience is the most important factor when it comes to producing successful content. You have to create content that speaks to your audience, where they can relate, engage, and remember. So when you are producing your next social media video, ask yourself:

 

  • Will my audience be engaged by this?
  • Will my audience care to watch this?

If you truly believe that your audience will be engaged and care about your content, then you are on the right path to creating an effective social media video.

Social Media Videos Should be Short and Simple

Never underestimate the power of keeping your videos short and simple, especially when it comes to social media videos. Social media users are not looking to spend minutes watching a video, they want short and engaging content. So when you are producing your next social media video, keep in mind that you have a short window to get your message across and elicit the right reaction that you want out of the viewer.

Also, keeping your videos under one-minute in length allows you to use the same version of your video across all social media platforms, since Instagram, which is one of the most popular and powerful platforms, has a one-minute limit for videos. So keeping your content short and simple not only makes it more likely to be watched, but it also makes your the process of implementing it across different social media platforms (Facebook, Twitter, Instagram, Pinterest, etc.) much easier. The following video is a great example of a short and simple yet effective social media video ad:

Always Include a Call to Action in Your Social Media Videos

Whether it is to increase your visibility, engage with viewers, or generate conversions to an external site, all social media videos have a purpose, and this purpose should be evident in your call to action.

Always include a call to action at the end of your video, even if it is simply the URL to your eCommerce store or your Instagram handle. You never know when a video might pick up speed and go viral, and you don’t want to be left wishing you had added a quick graphic with your website URL at the end of it. You could miss out on millions of possible leads and conversions because of this. Also, make sure that your call to action is clearly visible and easy to understand. Short and simple also applies to creating a call to action. You don’t have to get fancy and technical to create one. The video below is an example of an effective social media ad with a simple call to action:

Get Started on Your Next Social Media Video Project

We are always looking forward to our next video project here at Optimum7. Our passion is in creating engaging, yet effective content for our clients. If you are looking to see what all the fuss is about and hop on the social media train, there is no better way to do so than by giving us a call. From production to implementation, we are here to help every step of the way. Contact us today and let’s get you started on your next great video project!