Tag Archives: wordpress

Microdata for WordPress: An SEO Plug-in to Help You Take Advantage of Schema.org

Microdata for WordPress is a free plug-in developed by Optimum7… This plug-in adds a button on the TinyMCE Editor that helps you generate valid Microdata Code within your WordPress posts and pages. You do not have to know coding to use this plug-in, you can download this plug-in toward the end of this post.

What is Microdata?

In short, Microdata allows web-masters to create “custom” elements and give them attributes / meanings.

For instance, if you were coding a name into html, you might code something like this:

<code>

<div><h1>John Smith</h1></div>

</code>

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SEO for Education; Educational Companies and Marketing

Many governments are predicting that the education industry will be the only one to successfully defy the financial crisis. Consequently, businesses providing educational services must make hay while the sun shines and do their best to compete in a market, which will continue to be just as competitive as ever. The increasing value of an effective internet marketing campaign must not be ignored, and Education Businesses everywhere are overhauling their websites to achieve maximum online visibility through the process of SEO (search engine optimization).

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Insurance Internet Marketing

Insurance continues to be an extremely competitive and lucrative field. Consumers expect to quickly jump online and compare quotes between insurers, giving the search engine optimized insurance sites an advantage over any competition.

Getting to the top of the search engine results page (SERP) is the goal of any online marketer, but it’s even more important in the insurance field. When your website gets an opportunity to be directly accessible to customers,it doesn’t matter who they compare you to, you will get more chances to win the conversions. You need to be certain that customers find your site at the top of the SERPs when they seek quotes.

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SEO For Fitness Companies

The fitness industry is a thriving market both online and offline, but getting noticed online is a difficult endeavor that, if not done properly, can leave you with many wasted hours that amount to no new traffic. Doing SEO (Search Engine Optimization) is essential if you want to rake in the millions of people using search engines every day. While it is not impossible to do properly, the work should always be trusted to a professional to maximize your ROI.

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Joomla or WordPress; Which CMS is Right for SEO

Choosing a CMS That’s Right For You

That is exactly the deciding factor for choosing a particular content management system for e-commerce and business websites. You can find a ton of articles, reviews, pros and cons lists and quick tutorials about Joomla and WordPress, because these are easily the two most popular and widely used CMS platforms. Whatever pros and cons there may be about each one is not what is most important, despite the popularity of articles that spell each one out. The best approach to discovering which CMS is best is to review the features, advantages, possibilities, and types of websites most commonly used for each one.

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SEO for Transportation Companies

If you are the owner or chief marketer for a transportation company and have attempted to venture into the world of internet marketing, perhaps you have been intimidated with the scope of the enterprise or frustrated with its difficulty. Fear not. Although it is critical to effectively market your transportation services company over the web, there are many resources available which can help ease your mind and increase your effectiveness. The most critical avenues to explore when beginning (or expanding) your web marketing enterprise are first finding the right Content Management System (CMS), and then engaging in meaningful and effective Search Engine Optimization (SEO techniques).

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What is SEO; Beginners and Newbie’s Guide

“All I know is (that) I know nothing”

                                                -Socrates

We’ll pick up on that later…

I can easily spend an entire article explaining in detail the meaning and the value of Search Engine Marketing in today’s world; its practices, its purpose, approaches, tactics; all regardless of the fact that I’m an apprentice and an admirer of the industry itself. I can be completely ignorant on the subject, and teach you everything you might think there is to know about SEO. How? Well Google of course! …And yes, I can’t deny it, Wikipedia as well; but the truth is, at this specific moment in time, I can’t really give you complete thorough answers or explanations to either the market nor the practice of SEO. I believe no one really can. Not even the “experts” themselves.

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SEO For Aviation Industry

Every industry has its own challenges when it comes to getting the word out. In the aviation industry, the ironic challenge is that the aviation professionals have a lot of technical know-how. Rather than having a problem and knowing how to utilize the internet for effective searches, searches tend to be rather specific to the industry. This means that sites developed specifically for the aviation niche need to keep this in mind during design and content development. Competitive research is essential while designing an aviation site as well as adding content to it. The topics should be researched based on prior search stats; which terms were searched for on Google in the past 30 days? How relevant is your site to those targeted terms?

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SEO (Search Engine Optimization) for Banks

The past few years have been a hard time for banks. Many banks have succumbed to the crushing economy. If you want to save your bank from this fate, you will need to start attracting more customers, if nothing else. One way to attract more customers to your bank is by using SEO (Search Engine Optimization) techniques on your bank’s website. This will help to optimize your site on both a national and local level.

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Venture Capital SEO

The venture capitalist is on the lookout to make funds available for new and innovative projects with great potential, but that are, generally speaking, also high risk. The high risk factor comes in because many cutting-edge and innovative projects have either a hard time, or it’s impossible to get funding from the usual sources.

Meanwhile, businesses or individuals with the high risk business, idea or invention are looking for venture capital or angel investors.

With the rapid and ever-increasing growth of the internet, these two entities have a greater opportunity than ever before to find one another and to make the perfect match. The right venture investor contributing to the right invention or idea can accomplish at least two things:

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SEO for Colleges

Have you noticed a decline in enrollment at your college? This can truly be troubling, especially for small or private colleges who depend mostly on student tuition to function. Are you at a loss as to why your college is experiencing this decline in student enrollment? Believe it or not, the answer may lie in your college’s website.

Nowadays, more and more people are taking to the Internet to research colleges. They trust search engines to bring them the best and most relevant content within the first few pages of results. If your college’s website is not within the first few pages of their search, then you are being left behind. Many of those potential students will never find out about your college because the search engine did not rank you high enough.

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Internet Marketing Penetration

At the present, market penetration is much about the internet and the opportunities it offers to those businesses with the right combination of strategies used in campaigns. Because there is much reward waiting online with very little risks, competition with internet marketing among millions of niche industry rivals is very tight. Everyone is directing entrepreneurs to SEO but how this is really done for internet marketing penetration is not as clearly stated as possible. To survive this business, SEO must be combined with an efficient content management system, an easily navigable design of the website plus PPC, dynamic site maps and the center of people’s attention–social media. Doing all of these steps right will yield an explosion in visitors and sales for eCommerce sites.

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