Tag Archives: Website Marketing

How to Market a Website Using Google SEO and Adwords

If you build it, will they come? Websites need promotion in order to be able to get any traffic. Pay-per-click (PPC) advertising and search engine optimization techniques can market a website and start building a reputation that attracts customers.

 

PPC Marketing Campaigns / Google Adwords

Search engines take some time to recognize new sites, but PPC ads let you pay to place ads on the top page of the search engine results for your chosen keyword. You only pay when a potential customer actually clicks through to your site, so your spending is very focused.

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Website Marketing

website marketingMarketing your website is a marathon, not a sprint. It requires many personal and corporate traits including commitment, conviction, discipline and patience. In this writing, let’s review the areas that you need to pay the most attention to.

Corporate Signature

This is the most basic form of website marketing. Your URL must appear on every corporate document and traditional marketing materials. These include your business card, stationery, all printed sales documents and presentation materials, your print ads, your TV ads, your radio ads, billboards, your video presentations and demos, your phone book listing, your newsletter and your direct mail. Is your URL, with an active link, included in the signature section of every email you send out? It must be if you are serious about marketing your website.

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