The most important metrics involve what users do once they land on your site. From a web development perspective, that is the key to making sales.
One thing that always bugs me is that when website owners and developers attempt to fix problems of a site, the solution they gravitate to is more search engine friendly than user friendly
Search engines don’t buy any products, or fill out lead forms, but people do. So designing a site that is search engine friendly should always come 2nd to designing a site that is user friendly. Every site’s goal should be to please the end users first.
I have been trying to figure out why recently I’ve been able hit a home run with new projects, when in the past it was difficult to find the “creative” juice I need. I think I’ve figured out what motivates me into digging down into myself and connecting with the universe (life-stream, God, or whatever you believe in that gives you power and motivation), and channeling the energy that fills that blank canvas I am looking at.
Most of my new clients come to me with the same problems; their websites don’t generate enough leads or sales. There are several factors that contribute to this, but usually all fall under a combination of 3 problems. They are either not getting enough traffic, they are getting poor traffic or the website is not converting the traffic into leads. These are usually the biggest problems that most website owners face. Here are the solutions I propose
While Search Engine Marketing (SEM) is very important so that you are found by those seeking your products, you still need to convert that visitor to being a buyer. If you are selling through an online store, conversion is easily measured … SALES.