Internet Marketing Articles » Website Design

Google Launches Page Layout Algorithm Changes

Jose — Fri, 20 Jan 2012 20:00:48 +0000

Today Google launched an “algorithm improvement” that looks at the layout as well as the amount of content “above the fold” of a page. For those unfamiliar with the term, “above the fold” refers to the content visible to the user from the moment they enter the page without having to scroll. This change aims to target and punish pages filled with ads and useless information upon first entrance and it will only affect 1% of search results. However, this is just a reiteration of what Matt Cutts posted on Google’s Webmasters blog.

Client Request Tennis in Web Design

Anthony — Wed, 12 Oct 2011 14:52:32 +0000

Sometimes a client will subconsciously avoid moving forward on a project. They might feel a bit of apprehension at releasing their new site to the world. They might want to take a closer look at it. They start noticing tiny details that only end up delaying the process. It's at a time like this that you have to play what I call "Client Request Tennis"!

Search Engine Optimization Training

melissa — Mon, 20 Jun 2011 21:01:07 +0000

If you run an online business, you must understand how SEO works. However, SEO is a very complicated and complex subject. The internet is always changing, and therefore, SEO is always changing. Additionally, major search engines like Google change their algorithms daily.

What is a 301 Re-Direct?

melissa — Mon, 28 Feb 2011 18:00:42 +0000

A 301 Re-direct is a search engine friendly way of moving your website to preserve your SERP rankings. If you have to move your site or change your file names, a 301 redirect tells the search engine that you have permanently moved so that it knows how to route user searches to continue to locate you. You may be asking, why is this important?

Best SEO (Search Engine Optimization) Company

melissa — Wed, 01 Dec 2010 01:14:22 +0000

Any Internet marketing company can claim expertise in SEO but the best SEO company will have the results to back up that claim. When choosing a web marketing company, it is vital to understand the highly involved process that is SEO. Many people are under the impression that it is only about keywords, when it is actually much more than that; other elements of SEO include website design, content, backlinks, and coding. Together, these elements can help elevate your site to first-page status in search engine results pages (SERPs).

Website Design Pricing

melissa — Mon, 01 Nov 2010 18:38:43 +0000

The way a website is designed impacts both readers and the webmaster. Research, strategy, creativity and execution all play a role in developing the most effective website. While it is possible to ‘do it yourself’ and design your own website, it isn’t advisable. In today’s market, professional web development is a necessity. Hiring a professional firm to design your website is smart business, even after you consider the cost. Website design pricing can vary, but in the end, the price is always a worthwhile investment.

Web Marketing Company

melissa — Fri, 29 Oct 2010 01:41:17 +0000

In a business climate that depends heavily on the Internet’s reach, it is crucial for businesses to offer in-demand products and services that can be easily located online. The key to obtaining success is gaining first-page visibility in search engine rankings. Through SEO (Search Engine Optimization), online businesses can establish a solid online presence. Choosing a qualified web marketing company with proven results can help your business achieve this goal.

Marketing Research Online – Internet Research

melissa — Tue, 12 Oct 2010 03:17:20 +0000

Every marketing plan is based on solid research. This holds true in the world of glossy magazines ads as well as the online world. For those business owners focusing on developing their online presence, online market research is critical. Investors and entrepreneurs must execute this research before dedicating funds to an online business project. Whether you choose to perform the research yourself or engage the services of a professional, be sure these areas are covered;

Google AdWords Management Services

melissa — Wed, 29 Sep 2010 02:49:40 +0000

As an online business owner, one of the best decisions you can make is to work with a company that specializes in Google AdWords. Researching for the right Adwords Management Service is critical to more fully understand what you can expect, what your responsibilities are and to see for yourself case studies or other proof of success using Adwords in terms of CTR, Conversion rates and etc.

Website Design, Hosting and Internet Marketing

melissa — Thu, 12 Aug 2010 21:29:41 +0000

The world of online business is one of the most competitive fields in the world. In fact, with so many people jumping on the online business train, the sheer number of competitors you will have for your product or service may very well be enough to derail you before you even start. The best online business owners have learned to take advantage of the incredible marketing power of the Internet. Search Engine Optimization (SEO,) together with Pay per Click (PPC) advertising efforts and viral marketing, you can turn the most lackluster of online businesses into powerhouses. You can take advantage of this phenomenon as well by simply learning about website design hosting internet marketing.

Ecommerce Website Design in Los Angeles

melissa — Tue, 03 Aug 2010 02:53:01 +0000

Today, more and more LA entrepreneurs are turning to the Internet to look for their lucky break. The Internet offers almost limitless opportunities for those who know how to take advantage of them. Understanding the role that eCommerce & website design can have on your business, especially on the local level in a city like Los Angeles, can be the first step towards implementing a web based store that is successful. eCommerce website design involves several vital steps and learning how to accurately implement and manage them can be a challenge. For those who work to develop their own eCommerce website or for those who hire a consultant to handle the design work for them, the payoff is well worth it.

Internet Marketing and Online Shopping

melissa — Thu, 22 Jul 2010 20:23:47 +0000

Internet marketing and online shopping are directly related to one another. Internet, or online marketing is the most effective way to brand your product line or services and to increase your visibility on line. It follows that a properly marketed and visible online business will experience a growth of shoppers and a higher conversion rate. The difficulty comes from attempting make a particular website stand out from its competition. In order to be truly successful online, a website must use all of the tools available to increase their visibility and their rankings.

Website Search Engine Ranking

melissa — Thu, 01 Jul 2010 20:11:50 +0000

Have you ever stopped to wonder just how search engines come up with pages and pages of results for a search? Most search engines rely on a confidential algorithm to determine how relevant each website is to a particular search. While all of the factors used by the major search engines are not known to us, many of them are or can be deduced by looking at top ranked websites. Most webmasters understand that website search engine ranking is dependent on a number of factors that they can control. Properly utilizing these critical techniques is the best way to improve your rankings. In general there are five main areas to focus on.

SEO Training for Corporate

melissa — Tue, 22 Jun 2010 19:26:13 +0000

Search Engine Optimization (SEO) training is an important component of any marketing plan. Smaller businesses often have it a bit easier. Typically one person handles marketing and manages any internet presence. Corporations must attack SEO a bit differently. This is especially true when it come to SEO training for corporations.

iPad Friendly Web Design

melissa — Fri, 28 May 2010 17:41:08 +0000

The recent release of the highly anticipated iPad may just turn web design on its head. Popular technologies used on many of today’s most visited websites simply aren’t supported by the iPad. At first blush, many may think: “so what?” After all, the iPad is really the first generation of usable tablet design. How big of an impact can it really have?

Venture Capital SEO (Search Engine Optimization)

melissa — Wed, 12 May 2010 21:22:01 +0000

Back in the day, venture capitalists relied on tips, networking and brute force to find companies to invest in. Typically, more of their time was spent actively searching for leads than marketing their services. The internet changed all of that. A quick resource for start-up companies looking for companies to invest in them, today’s venture capitalists have been forced to change the way they do business – now they must spend more of their time advertising. Venture capital SEO is a way to increase visibility and to make your venture capital company stand out from the pack.

How to Execute a Successful SEO Campaign

melissa — Tue, 16 Feb 2010 03:40:57 +0000

Search Engine Optimization is much more than a campaign; campaign implies finality and SEO is just not / never finite. Rather, SEO is a never-ending marathon of online competition.

How Do You Increase Website Conversions?

melissa — Fri, 22 Jan 2010 18:57:28 +0000

You can have the best marketing plan. Your website can rank number one with Bing, Google and Ask. You can utilize pay per click, SEO and carefully review and manage every aspect of your advertising, and you still might not have paying customers. These steps, while crucial for getting visitors to your site, won’t guarantee you can convert them to paying customers. You must implement a conversion strategy to ensure that your visitors are not just X’ing out of your site – they are performing a specific action.

Online Retail Marketing

melissa — Fri, 28 Aug 2009 19:13:29 +0000

When retail stores decide to go to market with their merchandise, they use traditional methods such as advertising, branding and PR. Similar strategies can be applied in online retail marketing. The internet provides robust opportunities for retail stores and merchants to promote their stuff.

Internet Marketing for Attorneys

melissa — Tue, 25 Aug 2009 17:29:48 +0000

Most attorneys and law firms are small to mid-sized businesses and serve local or regional clientele. There are exceptions, of course, but for the purposes of this writing we will focus on locally-based attorneys and law firms that serve local clientele. As with any business, internet marketing for lawyers starts with a website. The legal [...]

Ecommerce Website Management

melissa — Thu, 13 Aug 2009 01:34:26 +0000

Electronic Commerce or Ecommerce is the buying and selling of products, either physical or virtual items over the internet. An Ecommerce website is also known as an online store. Online stores are created as an extension to a physical store like macys.com or as a sole web operated business like zappos.com. Many business owners choose to open online stores because they realize the opportunity to make money and see the potential, and growth in internet shopping. Having an Ecommerce store requires maintenance and marketing even if the inventory consists of a few products or virtual products like software downloads.

The Challenges of Website Redesign

Duran — Thu, 15 Jan 2009 04:55:14 +0000

One of the challenges for any website designer/developer is facing a white canvas when creating a new website. In situations like this I usually roam BestWebGallery.com to get ideas from some of the most creative websites on the net. To totally redesign an existing website is a whole different challenge within itself.

How to Get A Great Logo Design

Duran — Thu, 15 Jan 2009 04:54:55 +0000

A Good logo is the face of a brand or business. The brand is recognized by the logo, so it is one of the most important values for a business.

Custom versus Template Design – Which is better?

Duran — Thu, 08 Jan 2009 04:53:41 +0000

That depends on your goal for your web project. We've never been big fans of using template designed by others since we make sure all my sites are built from the ground up to perform in the search engines.

Users Are the Only Real Metrics That Matter

Duran — Sat, 06 Dec 2008 19:20:16 +0000

The most important metrics involve what users do once they land on your site. From a web development perspective, that is the key to making sales.

Are You Committing Website Design Overkill?

Duran — Sat, 15 Nov 2008 19:02:56 +0000

The most important aspect of a website is to deliver a message to visitors and get then to fill out a form, buy a product, service, or make a phone call.

When It Is Time For A Website Redesign

Duran — Fri, 07 Nov 2008 20:59:18 +0000

Recently I wrote an article about how the next president of the United States Barack Obama was about to determine whether his website needs a redesign. In my opinion his website put him over the top.

CMS (CONTENT MANAGEMENT SYSTEM) VS HTML SITES

Duran — Tue, 04 Nov 2008 21:00:16 +0000

The internet gets more and more competitive each year. More and more businesses are realizing the opportunities of having a website and addressing an endless number of consumers through the online market. It's no question that only the websites with great design, wide functionalities, and the right tools will make it to the front of the line.

How I Do That “Creative” Thing

Duran — Fri, 24 Oct 2008 21:07:53 +0000

I have been trying to figure out why recently I've been able hit a home run with new projects, when in the past it was difficult to find the "creative" juice I need. I think I've figured out what motivates me into digging down into myself and connecting with the universe (life-stream, God, or whatever you believe in that gives you power and motivation), and channeling the energy that fills that blank canvas I am looking at.

3 Solutions to Problems for Increasing Website Leads

Duran — Tue, 30 Sep 2008 18:12:13 +0000

Most of my new clients come to me with the same problems; their websites don't generate enough leads or sales. There are several factors that contribute to this, but usually all fall under a combination of 3 problems. They are either not getting enough traffic, they are getting poor traffic or the website is not converting the traffic into leads. These are usually the biggest problems that most website owners face. Here are the solutions I propose

E-Commerce … Design Matters for Increasing Sales

Arthur — Wed, 06 Aug 2008 00:09:06 +0000

While Search Engine Marketing (SEM) is very important so that you are found by those seeking your product s, you still need to convert that visitor to being a buyer. If you are selling through an online store, conversion is easily measured … SALES. How do you know that your e-commerce site is generating all of the sales that it can? The answer lies in the statistics. Monitoring and analyzing your stats is absolutely critical towards the ultimate goal of maximized sales for your online business. You can almost count on, in every case, that you will find things in the stats that will indicate issues that are preventing you from achieving the best performance. Stats offer you a window into the user interaction with your shopping cart. You can see how effective and efficient the buying process is. Are visitors moving through the process smoothly? Do they seem to get stuck on a particular step or page? How many enter the checkout process? How many complete the checkout process? At what point is the checkout process aborted? Which products are producing the most sales … and the least? Compare the best sellers with the worst? Are there differences that can be attributable to the information and the way the information is displayed? Have you tested different designs, configurations to see which ones perform the best? There are hundreds, even more, factors involving color, font, positions, graphics that need to be tested to determine the optimum combination. Are you insuring that the visitor feels secure, confident and have the peace of mind that your site is secure, their purchase is secure? Do you offer guarantees, warranties, even money back guarantees? Do you offer customer reviews / comments to further promote a sense in confidence in you as a vendor and in the product itself? Not all e-commerce sites are created equal from an SEO point of view either? E-Commerce structure and internal software needs to be SEO-friendly in and of itself. The products need to be indexed through a well designed and structured relational database. Visuals are important as well; are you displaying high res / high quality images that can be enlarged? Are you offering more details / specifications … there are those that read this stuff so it needs to be made available. Your Back Office Your shopping cart requires active administration to: 1. Monitor and manage your product line and all available options. 2. Manage integration and options involving all of the major shippers. 3. Dynamically update the site map to include all relevant updates so that Google has your products properly indexed for universal search purposes. 4. Carefully review stats which is so essential as already said 5. Customize CRM (Customer Relation Management) features to reflect current operations, products and policies online. 6. Offer special pricing, coupons, promotions and other customer-engagement initiatives. There are hundreds of additional considerations depending on your particular situation. You likely will need an E-Commerce Design Specialist with demonstrated results both in Internet Marketing / SEO and Conversion Optimization. Both sides of the success formula, visibility on Google and the highest conversion rates on the site itself need to be addressed by a fully integrated Internet Marketing Services Company. The wide array of specialties and sub-specialties dictate the need for top-level expertise. The opportunity cost is huge without a dedicated company that is focused and skilled in all of these areas. The key, as with everything worthwhile, is being fully committed to the ultimate success of your website and your shopping cart in particular.

Website Optimization

Arthur — Tue, 08 Jul 2008 19:31:44 +0000

Website Optimization and Internet Marketing are synonymous terms. The major supporting cast or specialty is Search Engine Optimization or SEO.

However SEO is often misunderstood. It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even “tricks.” However so-called White Hat SEO or “ethical” SEO or much more accurately, EFFECTIVE SEO, involves no tricks and the lexicon of meta tags and title tags does little justice to the true scope of what is involved in SEO.

Websites and User Friendly Web Designs

Duran — Tue, 08 Jul 2008 17:29:40 +0000

5 SECONDS … that’s how long you have to capture the attention of a website visitor. Does your website convey trust, credibility and reliability within 5 seconds? Site visitors are impatient people seeking immediate gratification … they want to ooh and ahh … even before the page is fully loaded.