
While the word “tricks” is often applied to SEO techniques or processes, the word “trick” to describe how SEO is implemented is a bit misleading. Using a term like “tricks” implies that there is some kind of secret way to duck the accepted methods, and yet acquire the same result – or even better. This is the kind of thinking that black hat SEO uses, which you certainly do not want to get caught up in.
When you hear the term Google Sitemap, you most likely assume that it is a tool used by Google when ranking websites. If you do, you are assuming wrong. Google sitemaps are actually used by multiple search engines during their indexing and ranking process. In short, the Google sitemap is a basic XML file which contains all of the separate pages from a particular website in a format that is simple for search engines to read and index. The format used by Google Sitemaps was actually developed by a team that included members from Microsoft, Google and Yahoo, but it is known by most web surfers as “Google” XML Sitemaps.