In recent writings, I have emphasized the importance of using efficient means of deploying precious marketing budget moneys during these tough economic times. Clearly, staying close to your customers, while always important, is even more so in such an environment. Internet Marketing again proves to be a valuable tool here.
Consider that 70% of adults are online as well as close to 98% of grade-schoolers. The internet is now truly mass media and clearly growing in usage as measured in percent of time spent online. A great deal of the growth in usage is due to increasingly large percentages of time spent “in the buying process.” Adults are spending 20+% of their time online while teens and other grade-schoolers are spending an astonishing 45-55% of their available time online.
Creating an online brand is no easy task. It requires a well-structured strategy and a good game plan. Since the competition is so great in the online marketplace, there’s a thin line between making and losing money. Therefore, any brand should carry certain characteristics.