Getting top ranks on Google can only be achieved by following all of the principals and guidelines contained in Google’s Webmaster Guidelines. This constantly updated publication available for free from Google provides any serious website marketer with all of the basic dos and don’ts for optimizing your web site for ranking highly for your targeted keywords.
Before listing some specific tips, let’s first consider some of the basic truths about SEO (Search Engine Optimization).
Digital media is any media that is electronic. All digital media is stored in binary numbers and today, we access this media using our desktop computers, laptops, handheld devices such as PDAs, IPhones and even MP3 Players.
Since all digital media is stored electronically, there’s a vast amount of data and content on the Internet including textual content, images, audio and video. If we have a look at a very brief history of the internet, we will see the following developments:
Internet Marketing is meaningless without great content to fuel internet marketing activities and processes. Utilizing content in the most effective ways is dependent on the type of content we are referring to. All content whether textual, audio, and video, multimedia must be implemented correctly on the website.
Text kind of takes care of itself when the content is added to the website and indexed for the search engines. However, non-textual content cannot be read by the search engines without some help. All still photos, graphics, video, audio requires descriptive text generally called “Alt Text” which at least provides a brief description that is understood by the search engines simply because it is text. Main point: Your relevant content, regardless of type, must be properly added to the appropriate web pages for proper indexing on the search engines.
Writing good content is at the heart of all online marketing, particularly SEO. Writing involves text and the Search Engine Spiders love text as opposed to Flash Animation or even audio or video within an HTML context. So, before we offer our advice on how to write good content, let’s first define what good content really is for the purposes of Internet Marketing.
Here are the important elements of good textual content: