Video, when done right, makes a great addition to an online marketing campaign, either as an addition to a website or as a great content source for syndication and quality (not quantity) Backlink generation. Video grabs attention in ways just not possible with textual content or even still images. Website engagement is a key determinant of website success and video is a great tool to foster engagement. You only have to understand your own behavior and those around you to understand this. Anytime we humans meet “pictures flying through the air” we either stop what we are doing to watch or focus even more if our eyes happen to be on the source in the first place. While baby boomers, now in their 60’s, are easily drawn by video, the younger you are the more you “lock-in” when video is present.
Tag Archives: Twitter
How to Engage Online Users with Video
Posted in Online Videos Also tagged backlink generation, Engage Online Users, Online Videos, Videos for SEO, YouTube Leave a comment
Twitter and Inbound Links
Inbound links, or Backlinks, hold a lot of weight in search engine algorithm because these links show spiders that a website holds valuable information that is useful to other websites. For this reason, seasoned marketers are always on the lookout for creative ways to get inbound links. One of the current methods that have proven to be a stable source of these links for internet marketing is Twitter.
Posted in Social Media Also tagged Backlinks, Inbound Links, Internet Marketing, marketing strategy, Social Media, url shortening 2 Comments
The Future of ECommerce
ECommerce has revolutionized the 21st century in a way that few other technologies have. Over the past decade, the phenomenon of eCommerce has developed into a full-blown industry. Once used solely for business-to-business purposes, today nearly everyone has made at least one purchase using an eCommerce platform.
ECommerce appeals to the population at large for several key reasons.
- It is the most convenient way to shop.
- It doesn’t involve lines or long drives.
- ECommerce typically offers a larger selection than brick and mortar stores.
- ECommerce offers the ability to shop 24 hours a day
Posted in Ecommerce Also tagged augmented reality, business model, Ecommerce, Facebook, Marketing, retailers, social networks Leave a comment
Google Social Search
Google Social Search is a new, experimental feature just released on October 27. Theoretically, it’s supposed to add functionality to your search page by highlighting web pages associated with your contacts within your results page. All you have to do is sign up within your Gmail account.
Google’s example in recent social search tutorials was restaurant-hunting. If you’re looking for a good restaurant, the best thing is a personal recommendation, but you may not have one. Search for a restaurant name, and maybe someone in your contact list has reviewed it online, or mentioned it in their blog. In this case it should show up in this special portion of your search results page.
Posted in Search Engines Also tagged bing, Blogs, Facebook, Gmail, Google, search page, search results, social search, social tool, web pages Leave a comment
Blogging to Increase Your Search Engine Rankings
Promoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.
Blogs are most typically known as a form of personal journal that is available to everyone on the Internet. Originally used as a way to communicate opinions, information and personal stories, blogs have developed into a unique avenue of promotion for Internet marketers. The holy grail of Internet marketing is, of course, Search Engine Optimization. SEO is the key to receiving high search engine rankings and the resulting increases in traffic.
Posted in Search Engine Optimization Also tagged Blogging, business websites, Content, Facebook, Indexing, Internet Marketing, MySpace, ping, Search Engine Optimization, search engine rankings, SEO, Social Media, YouTube Leave a comment
Why Should I be in Social Media?
You hear it all the time: “I’ll Facebook you!” or “Just check out my MySpace,” but what exactly does that mean. For that matter what in the world is a ‘tweet.’ You have just been introduced to the world of social media. Far more than a simple place to exchange notes and pictures with friends and family, social media like Twitter, FaceBook and MySpace are fast becoming must do’s for any internet business owner. The only question is why? The answer, quite simply is exposure.
Posted in Social Media Also tagged 6 degrees of seperation, Blogs, comments, Facebook, LinkedIn, MySpace, Online Marketing, online strategy, Social Media, YouTube Leave a comment
How Can Social Networking Sites Monetize Their Traffic?
Social networking and social media sites became very popular once people realized how great they work for staying connected with friends and family and of course networking. The basic uses of social media sites have also expanded to include internet marketing efforts, searching for information, creating a huge stream of constant traffic and sign-up conversions. Because these sites are generating an abundance of traffic, they continue to attract large investors, making the financial objective even more important. How can these sites produce revenue from their traffic?
Posted in Social Media Also tagged brand awareness, Branding, Conversions, Facebook, Google, Internet Marketing, MySpace, Social Media, social networking Leave a comment
Online Retail Marketing
When retail stores decide to go to market with their merchandise, they use traditional methods such as advertising, branding and PR. Similar strategies can be applied in online retail marketing. The internet provides robust opportunities for retail stores and merchants to promote their stuff.
Posted in Ecommerce Also tagged advertising, bookmarking sites, Branding, call to action, Logo Design, Online Retail Marketing, PR, SEO, Social Media, Website Design, YouTube Comments closed
Define Social Networking
I am often asked by those not familiar with internet market marketing to explain to them what social networking actually is before even beginning to try to understand what it can do for them online and for their internet marketing objectives.
On the internet, social networking is the process and practice of individuals, businesses and other types of organizations to interact with each other through common web sites and specialized areas within those websites for the purpose of sharing, gaining, propagating and discussing all manner of information.
Posted in SEM Also tagged chat rooms, Define Social Networking, discussion groups, Facebook, Internet Marketing, LinkedIn, microblogging, personal networking, RSS, YouTube Comments closed
Customized Marketing Solutions
In Marketing, “one size fits all” does not apply. Methods change based on products and services offered, demography of prospects, geographical area and even culture. Limited budgets complicate and even disqualify some particularly for expensive advertising mediums such as TV and Print.
So what is a business owner to do in this kind of a competitive environment where giants spend millions of dollars on marketing? “If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income,” says Jay Abraham, a marketing expert. These multiple positions need to be both cost effective and bring you high conversions and leads; ultimately ROI. In today’s marketplace, those of us “non-giants” can achieve Jay Abraham’s “multiple positions” by leveraging all of the elements of Online Marketing.
Posted in Internet Marketing Services Also tagged Facebook, Inbound Marketing, Internet Marketing, Online Branding, Online Marketing, outbound marketing, PPC, SEO, Social Bookmarking, Social Media, social networking Comments closed
A Preview of Google Wave, Gmail of the Future
The Gmail (Google) vs. Hotmail (Microsoft) war continues; and this time Google has really stretched far into the lead. Google looked to the development team of the Rasmusen brothers, the creators of Google Maps to help them build Google Wave. At the Google IO Convention, Lars Rasmusen gave a sneak peak to the new open sourced, personal online communication and collaboration tool. It is a web hosted email system like Gmail or Hotmail that promises to extend beyond the current limitations of traditional emailing. Google Wave was introduced first to developers to aggregate assistance in discovering bugs and developing new extensions to enhance its functionalities.
Posted in Online Content Also tagged @reply, Blogger, email, Gmail, Google Android, Google Wave, instant messaging, iPhone, online communication, playback tool, TWAVE Comments closed
The Chinese Firewall, Twitpocalypse, and Marketing to Children
Twitpocalypse and Internet Marketing
Twipocalypse was the term used for the feared downfall of Twitter. Supposedly on June 13th at 5:05AM all third party Twitter apps i.e. TweetDeck, TwitPic, TwitterFeed, and TwitterHolic were supposed to crash. The Twipocalypse website explains the reason below:
“The Twitpocalypse is similar to the Y2K bug. Very soon the unique identifier associated to each tweet will exceed 2,147,483,647. For some of your favorite third-party Twitter services not designed to handle such a case, the sequence will suddenly turn into negative numbers. At this point, they are very likely to malfunction or crash.”
Posted in Current Events Also tagged Blogging, Chinese Firewall, Facebook, Internet Marketing, marketing to children, micro blogging, social mediea, social networking, tweet deck, Twipocalypse, wordpress Comments closed