Traditional newspapers have transitioned into online outlets using breakthrough technologies like WordPress to manage its publishing on a customizable platform. Local newspapers geared towards the web like this evolution. If your newspaper is losing readers from print, you can do the same to transition into a diverse, multimedia site equipped to handle the latest news. Your newspapers – and readers – deserve an upgrade into the new technology available. Not convinced? Local search engine optimization (SEO) can change the way your newspaper is found on the web – direct, dynamic and targeted for the ideal readers.
Tag Archives: Twitter
Newspaper Internet Marketing: Three Benefits of Gaining Exposure Online from SEO
Twitter Search Function
Did you know that you can perform a non tweet or non-person search on Twitter? Although most people turn to Google when they first think to search, you can search for just about anything while on Twitter.
You might be thinking, Why would I want to search on Twitter when I can just do it on Google? Well, two reasons. The first is that you’ll get more real-time information from Twitter. Seriously, the next time you want to find out the current score to a game being played right now, check Google and then check Twitter. The one with the most readily available up to date info is might not be Google. In fact, you’ll probably have to wait for the game to finish to see only the final results on Google.
Posted in SMO Also tagged Google, Google Algorithms, realtime search, SEO Content, SERPS, Social Media Marketing, twitter search function Leave a comment
Twitter #Hash Tag Marketing
Twitter hash tag marketing can be somewhat effective if properly executed. However, if it becomes too much like spam, your conversion rates will plummet and you won’t see any success from it.
First of all though, what is Twitter hash tag marketing? Twitter provides you with the capability to put the pound sign (#) in front of any word to create a hash tag term. This will connect your tweet with other users who are also tweeting about that same topic. For example, you could tweet that you’re “searching for a #Miami apartment.” Then, you’ll be added to a kind of discussion panel of tweets that all contain that same hash tag and are (ideally) about the same thing.
Posted in SMO Also tagged #hash tag, Marketing, Social Media, spamming, trending topic, twitter #hash tag marketing Leave a comment
Social Media Marketing Trends
When social media burst onto the scene a few years ago, no one knew what it was, or how to use it. Certainly reputable businesses wouldn’t give it a second thought as far as marketing or actually joining was concerned.
Today though, social media has taken the world by storm and more and more businesses are jumping on the band wagon. You’d be hard pressed to find a major business without a Facebook or Twitter account. Everyone from Comcast to AT&T to JCPenney has social media accounts.
Google Places SEO; Search for Local Businesses
Advancements in online technology area are difficult for many small businesses to keep track of on their own. That’s why SEO experts keep track of developments and the different strategies required to engage them for e-businesses.
The Google Places function, which is designed to help people find a local listing, is a great tool for small companies with a specific geographic market. It’s also a way for them to make targeted marketing decisions. Here at Optimum7, we understand the tools available in the marketplace and we can use them to help your small business grow.
Posted in Local Search Marketing Also tagged Algorithm, blog, customer reviews, ebusiness, facebook page, google place search, Local SEO, SEO Experts, seo optimized, sep strategies, SERP Leave a comment
Faster Indexing with Google Caffeine; What does it Mean for SEO?
In the middle of the year, Google announced its new search index Google Caffeine. It brought users the same information they could normally get from a Google search, but now the new information shows up faster. Those of us who trawl the news section of Google regularly have seen the difference. It used to be that one hour later you might find the same news article. Now, you need to make sure you read something if it sounds interesting because it won’t be there 15 minutes later.
Social Networking in the Corporate World
Did you know that one person can mention brand names up to 12 times a day? Take this conversation for example:
“Did you see my new iPhone?”
“Yeah, I’m not sure I like Apple products.”
“Are you crazy? Apple is on the cutting edge with this kind of stuff!”
Posted in Social Media Also tagged apple, brand name, comcast, Facebook, MySpace, Reputation, social networking Leave a comment
Does Twitter Affect SEO and Google Rankings?
My friends, the answer is yes. If you have an old Twitter account, or worse don’t have one at all, it’s time to stop resisting and get on the Twitter bandwagon, because it can help your SEO rankings apparently.
Tweeting matters
A recent article by the editor-in-chief of Search Engine Land, Danny Sullivan stated that Twitter can impact your SEO and Google rankings, so you better get Tweeting. Sullivan pointed out that:
Posted in Social Media Also tagged followers, google rankings, Inbound Links, retweets, SEO, seo rannkings, Spam 1 Comment
Does Social Media Affect SEO (Search Engine Optimization)?
Yes, yes and yes. Social media is just another way to generate backlinks to your site, which might help you rank higher –depending on what people are saying about your business.
With the popularity of social media rising, specifically Facebook well over 500 million users and growing, it’s a market you can’t afford to ignore. That’s thousands of potential leads, customers and contacts for your business. Additionally Facebook has its own pay per click campaigns so you can reach out to even more users, specifically by their interests, age and gender if necessary. Facebook has also recently introduced a whole new level of ecommerce on their site, so all your business has to do is tap into it.
Posted in Social Media Also tagged Ecommerce, Facebook, generate backlinks, rank higher, re-tweet, Search Engine Optimization, SEO, Social Media Leave a comment
Social Reputation Management
The popularity and market penetration of social media sites have made their utilization important for businesses who wish to keep their online presence visible to the public. Unfortunately, in a post WEB 2.0 world, more visibility can mean more vulnerability. Consumer generated content means that individuals have more power than ever to affect your company, by either supporting you or by criticizing you. The new word of mouth is spread through sites like Facebook, Twitter, Digg, Stumble Upon, YouTube (and others), and through blogs, RSS feeds, open discussion forums, and consumer review websites.
Posted in Social Media Also tagged Blogs, consumer review, Digg, Facebook, negative comment, open discussion forums, RSS feeds, Social Media Marketing, social reputation management, Stumble Upon, YouTube Leave a comment
Reputation Management Strategies
You might not know it if you’re not looking, but your online business or organization could be getting negative attention on the Internet at any given time. In today’s competitive business world and with our challenged economy, it is more important than ever to gain new customers while keeping your existing client base happy. Part of that public relations responsibility involves monitoring how your business is faring in public opinion, and how your name and your company’s name are thought of online. It’s about Reputation Management and the strategies needed to build and maintain strong appeal.
The Future of Internet Marketing and Social Media
Social media sites have revolutionized the way online businesses market themselves and their products or services. Tapping into a community which often is predisposed to your particular brand, product or service has led to increased visibility and sales. The viral nature of some social media sites, like YouTube has also increased brand awareness. As we move forward, the tools and techniques we utilize for our social media campaigns will continue to change. The future of internet marketing and social media is bright.
Posted in Internet Marketing Strategy Also tagged brand awareness, Facebook, increased visibility, Internet Marketing, Online Business, Social Media, social media tools 5 Comments