Jet Blue is an airline that has a problem. They are well known, tech-savvy and appeal to a younger demographic, but that isn’t what has their search results blossoming. Their spikes (save for one notable example of where they got it right) have come from employee meltdowns and their flubbed or muted responses.
In the Internet age, response is everything. In keeping mum on situations where your employees have effectively put your entire company in danger by alienating or putting customers in harm’s way, you allow a growing mob to speak for you. Suffice to say; what they’re going to post isn’t going to help your brand. So what to do about it?
Traditional newspapers have transitioned into online outlets using breakthrough technologies like WordPress to manage its publishing on a customizable platform. Local newspapers geared towards the web like this evolution. If your newspaper is losing readers from print, you can do the same to transition into a diverse, multimedia site equipped to handle the latest news. Your newspapers – and readers – deserve an upgrade into the new technology available. Not convinced? Local 
Did you know that you can perform a non tweet or non-person search on Twitter? Although most people turn to Google when they first think to search, you can search for just about anything while on Twitter.
Twitter hash tag marketing can be somewhat effective if properly executed. However, if it becomes too much like spam, your conversion rates will plummet and you won’t see any success from it.
When social media burst onto the scene a few years ago, no one knew what it was, or how to use it. Certainly reputable businesses wouldn’t give it a second thought as far as marketing or actually joining was concerned.
Advancements in online technology area are difficult for many small businesses to keep track of on their own. That’s why SEO experts keep track of developments and the different strategies required to engage them for e-businesses.
In the middle of the year, Google announced its new search index Google Caffeine. It brought users the same information they could normally get from a Google search, but now the new information shows up faster. Those of us who trawl the news section of Google regularly have seen the difference. It used to be that one hour later you might find the same news article. Now, you need to make sure you read something if it sounds interesting because it won’t be there 15 minutes later.
Did you know that one person can mention brand names up to 12 times a day? Take this conversation for example:
My friends, the answer is yes. If you have an old Twitter account, or worse don’t have one at all, it’s time to stop resisting and get on the Twitter bandwagon, because it can help your SEO rankings apparently.
Yes, yes and yes. Social media is just another way to generate backlinks to your site, which might help you rank higher –depending on what people are saying about your business.
The popularity and market penetration of social media sites have made their utilization important for businesses who wish to keep their online presence visible to the public. Unfortunately, in a post WEB 2.0 world, more visibility can mean more vulnerability. Consumer generated content means that individuals have more power than ever to affect your company, by either supporting you or by criticizing you. The new word of mouth is spread through sites like Facebook, Twitter, Digg, Stumble Upon, YouTube (and others), and through blogs, RSS feeds, open discussion forums, and consumer review websites.
You might not know it if you’re not looking, but your online business or organization could be getting negative attention on the Internet at any given time. In today’s competitive business world and with our challenged economy, it is more important than ever to gain new customers while keeping your existing client base happy. Part of that public relations responsibility involves monitoring how your business is faring in public opinion, and how your name and your company’s name are thought of online. It’s about Reputation Management and the strategies needed to build and maintain strong appeal.