One of the best tools that Google has recently introduced to help boost local searches is the addition of Google Maps pinpointing local listings on the top of the search results page.
This helpful function will show a user in one glance which service provider is nearest to them. In the past, local businesses looking to rank high on SERPs have seen their efforts eaten away by national chains with deep pockets. However, the combination of:
1. targeted SEO that highlights the local nature of your business,
2. the appearance of local businesses showing up on Google Maps in a prominent place in SERPs,
We all know that